Copywriting Final

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  • Copywriting Final

    1. 1. Los Angeles Police Department
    2. 2. Strategy <ul><li>People who don’t have a college degree but still want to make a difference </li></ul><ul><li>People who have not considered the LAPD </li></ul><ul><li>Main Goal: To get people interested and get them to find out more information </li></ul><ul><li>Creative Strategy: To get people to think about the LAPD in a new way, to confront and debunk stereotypes </li></ul>Strategy Theme Print 1 Print 2 Print 3 Radio Spot
    3. 3. Strategy Insight Print 1 Print 2 Print 3 Radio Spot
    4. 4. Strategy Theme Print 1 Print 2 Print 3 Radio Spot
    5. 5. Strategy Theme Print 1 Print 2 Print 3 Radio Spot
    6. 6. Strategy Theme Print 1 Print 2 Print 3 Radio Spot
    7. 7. Radio Spot (Male Narrator) Coffee, Donuts, Traffic Tickets, Yellow Tape, Parade Detail, And..., Mustaches. I bet before I even got past the word Donuts, an image of a cop popped into your head. In reality a career with the LAPD can offer you so much more. From Homicide and Patrol to Swat and Forensics every officer on the force plays an integral role in keeping Los Angeles safe. I wake up every morning honored to put on my uniform and badge, knowing I am doing my part to make this world a little better for all. So before you dismiss a career in Law Enforcement, why not visit LAPDOnline.org and discover what the expression “to protect and serve” is really all about. Strategy Theme Print 1 Print 2 Print 3 Radio Spot
    8. 8. Thank You

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