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Growing Your Business With Social Media Otr Chamber

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This introductory presentation shares some of the key opportunities for brands to use social media to grow their businesses.

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Growing Your Business With Social Media Otr Chamber

  1. 1. Growing Your Business with Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929
  2. 2. BootCamp Digital <ul><li>Leader in Social Media Marketing </li></ul><ul><li>Internationally recognized speakers and experts </li></ul><ul><li>Help companies grow using digital technologies and social media </li></ul><ul><li>Train organizations to increase digital IQ </li></ul>
  3. 3. Agenda <ul><li>What is Social Media? </li></ul><ul><li>Why Does it Matter? </li></ul><ul><li>Overview of Social Sites </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>
  4. 4. What is Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. </li></ul><ul><ul><li>Wikipedia </li></ul></ul>
  5. 5. Traditional Marketing Doesn’t Work Well in Conversations
  6. 6. Conversations Conversations
  7. 7. Voices are Amplified
  8. 8. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
  9. 10. Brands Don’t Have Control People Do
  10. 11. A Little Overwhelming
  11. 14. Why Does it Matter?
  12. 15. Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.
  13. 16. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  14. 17. Key Ways to Play…… <ul><li>Broadcast </li></ul><ul><ul><li>Send out news and messages </li></ul></ul><ul><li>Monitor and Respond </li></ul><ul><ul><li>Google Alerts, Twitter Search, etc </li></ul></ul><ul><li>Engage and Make Friends with Target </li></ul><ul><ul><li>Comments, @replies, conversations, content </li></ul></ul><ul><li>Inspire Conversations </li></ul><ul><ul><li>Contests, PR Stunts, Content </li></ul></ul>
  15. 18. Talk about yourself
  16. 19. Have others talk about you.
  17. 20. Across Platforms: Content is King. Be nice Be useful Be an expert Be resourceful Why should I care?
  18. 21. Be Remarkable
  19. 22. “ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman
  20. 23. A Little Bit About Blogging <ul><li>comScore MediaMetrix (August 2008) </li></ul><ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul></ul><ul><ul><li>Facebook: 41.0 million | MySpace 75.1 million </li></ul></ul><ul><li>Universal McCann (March 2008) </li></ul><ul><ul><li>26.4 US have started a blog </li></ul></ul><ul><ul><li>60.3 US read blogs </li></ul></ul><ul><ul><li>77% of active Internet users read blogs </li></ul></ul>
  21. 24. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
  22. 25. <ul><li>What are you Doing? </li></ul>
  23. 26. Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue
  24. 27. By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.
  25. 28. In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble
  26. 29. Signs of ROI <ul><li>In August 2009, Dell announced that they've surpassed 1 million followers on Twitter, and has booked more than $2.5 million in sales this year from Twitter. </li></ul><ul><li>Source: Twitter 101 </li></ul>
  27. 30. Who Is Talking About You?
  28. 31. Where is the Voice of the Brand ?
  29. 33. Lets talk about the #1 Social Media network in the world
  30. 34. <ul><li>300 million active users </li></ul><ul><li>The fastest growing demographic: </li></ul><ul><li>35 years old and older </li></ul><ul><li>More than 65 translations available </li></ul><ul><li>About 70% of facebook users are outside the U.S. </li></ul>
  31. 35. Facebook is where….. <ul><li>You find people you went to high school with </li></ul><ul><li>You stay connected with people in your life </li></ul><ul><li>You share photos and videos </li></ul><ul><li>You Connect with people you actually know in real life </li></ul>
  32. 36. <ul><li>Ok, if you really think this Facebook thing is a good idea - here are the rules: </li></ul><ul><li>• No breaking up with boyfriends and cussing them out over the internet. This isn't the 8th grade. (If you think so, I'll be waiting after social studies class for you, out by the bus . . . no knives.) </li></ul><ul><li>• Watch your mouth. Talk online like you would in church. It’s gonna come back to haunt. Both of us. </li></ul><ul><li>• No photographic or text evidence of any drunk and foolish tirades, past or future. </li></ul><ul><li>• Do the right online things. Don't drink Tab in public, change lanes without your turn signals, no human sacrifices. You know, the usual stuff. My daughter is watching, and I don't want her growing up acting like some crazed Canadian thing, spouting off about how great TIM HORTON'S is every twelve minutes or evangelizing how 12 minutes of semi-automatic gunfire at your local range soothes the spirit. (And I have a chainsaw for that socially-constructive-zen stuff.) </li></ul><ul><li>• Family friendly pics please. Like I said, my daughter is watching. So are my future employers. So this online reputation is very important to me. </li></ul><ul><li>• Keep me out of various Friends FAQ questions and answer sessions This FAQ stuff has no value in my online life. </li></ul><ul><li>I once de-friended my own sister, because her rants and weird stuff and language became unacceptable. XOXOXOX and Seriously Yours, </li></ul>
  33. 37. Facebook is like your living room. Would you clean up if your boss is coming over?
  34. 38. Pages <ul><li>“ only the official representative of an artist, business, or brand may create a Facebook Page.” </li></ul>
  35. 39. Features <ul><li>Indexed in search </li></ul><ul><li>Multiple Admins </li></ul><ul><li>Analyze traffic </li></ul><ul><li>No Limits to # of fans </li></ul><ul><li>Email fans </li></ul><ul><li>Appear as notifications </li></ul>
  36. 40. Groups <ul><li>Anyone can create a group </li></ul>
  37. 41. Features <ul><li>Anyone can contribute to discussion </li></ul><ul><li>No Multi-media </li></ul><ul><li>Send messages to all members </li></ul><ul><li>Pick a great name </li></ul><ul><li>Get loyal fans to start discussions </li></ul>
  38. 42. 4 Reasons Pages are Better <ul><li>Pages Publish into News Stream </li></ul><ul><li>Pages allow rich media </li></ul><ul><li>Pages have analytics </li></ul><ul><li>Pages can be used for SEO </li></ul>
  39. 43. <ul><li>Tremendous Opportunity to Connect with Prospects </li></ul>
  40. 44. LinkedIners <ul><li>Oldest average age </li></ul><ul><li>More male than female (57% male) </li></ul><ul><li>Highest average income $89k </li></ul><ul><li>Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining </li></ul>
  41. 45. Why Linked In? <ul><li>Connect with business professionals </li></ul><ul><li>Your Online resume </li></ul><ul><li>Shows up high in Google Search Results </li></ul><ul><li>Can search but not message strangers </li></ul><ul><li>Typically join for business or work – keeping in touch with business networks, job searching, business development and recruiting top reasons for joining </li></ul>
  42. 46. What Can You DO on LinkedIn? <ul><li>Stay Connected </li></ul><ul><li>Build New Connections </li></ul><ul><li>Join Relevant Groups </li></ul><ul><li>Post in the Q&A </li></ul><ul><li>Search for specific people/attributes </li></ul><ul><li>Expand your network (carefully) </li></ul>
  43. 47. Putting it All Together <ul><li>Social Media represents a big opportunity for you to grow your business. </li></ul><ul><li>High ROI </li></ul><ul><li>Success takes work </li></ul><ul><li>Know your target </li></ul><ul><li>Content is the centerpiece of your strategy </li></ul><ul><li>Experiment and adjust </li></ul>
  44. 48. Let’s Connect! www.bootcampdigital.com/blog @KristaNeher @BootCampDigital Facebook.com/KristaNeher LinkedIn.com/in/KristaNeher

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