Engaging In Social Media for SES London by Krista Neher

1,018 views

Published on

A presentation on Engaging in Social Media presented at SES (Search Engine Strategies) London by Krista Neher

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,018
On SlideShare
0
From Embeds
0
Number of Embeds
63
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Engaging In Social Media for SES London by Krista Neher

    1. 1. Engaging in Social Media Krista Neher CEO, Marketess
    2. 2. Three Rules of Social Media Engagement
    3. 3. 1. Social Media is a Conversation!
    4. 4. Milwaukee's Best Light
    5. 5. Love Sac
    6. 6. 2. Nobody Cares About Your Product <ul><li>People care about a problem and a solution; not a product. </li></ul><ul><li>Find something related to your product that people are passionate about. </li></ul>
    7. 7. I don’t Care About
    8. 8. I Care About
    9. 9. 3. Add Value <ul><li>Cleveland Airport Play Place </li></ul>
    10. 10. Be Useful
    11. 11. Be Useful
    12. 12. Be Useful
    13. 13. Be Funny
    14. 14. Be Interesting
    15. 15. Support a Cause
    16. 16. Support a Cause
    17. 17. Remember, Nobody Cares About your Product. What are you providing that is valuable?
    18. 18. Success in Social Media = Content that Travels <ul><li>Social Bookmarking sites </li></ul><ul><li>Microblogging </li></ul><ul><li>Blogs </li></ul><ul><li>Email </li></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Podcasting </li></ul><ul><li>Forums </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Niche sites </li></ul><ul><li>Online Communities </li></ul>Create Easily Sharable Free Content
    19. 19. Pro-Blogger Traffic
    20. 20. Results from Social Media <ul><li>Links </li></ul><ul><li>Leads </li></ul><ul><li>Traffic </li></ul><ul><li>Brand Equity </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Sales </li></ul><ul><li>Social Media executions must be tailored to meet your marketing objectives. </li></ul>Start with a Marketing Objective
    21. 21. Social Media Works best when Multiple Elements are Integrated
    22. 22. Social Media Works best when Multiple Elements are Integrated
    23. 23. Success in Social Media…. <ul><li>Have clear goals </li></ul><ul><li>Know your target audience </li></ul><ul><li>Join the community & the conversation </li></ul><ul><li>Add value </li></ul><ul><li>Analyze results </li></ul><ul><li>Continuously adjust (you might not get it right the first time) </li></ul><ul><li>Use tools together </li></ul><ul><li>Be authentic and genuine </li></ul>
    24. 24. Let’s Connect! Krista Neher CEO Marketess www.themarketess.com [email_address] @kristaneher

    ×