Don’t Change In Front  of an Open Window:And otherreal worldadvice touse online                                           ...
About MeTweet at me - @KristaNeher     ©Boot Camp Digital All Rights Reserved   2
Recruiters are Using Social  Media....                 3
The Internet Can Be....Your Best Friend        Or Your Worst                         Nightmare...                         ...
The Walls are Falling                        5
The Rules and Barriers      are fuzzy    6
Robbery          Photo by Rendallren                   7
What We’ll Cover Your   Online Reputation   Evaluatingyour current reputation   How to create a positive one   Using L...
65
What defines you online?                     10
Google Yourself                  11
Assume that Everything      is Public   12
How real is  this??       13
Consider your private social         networks                               14
Are You Polarizing?                      15
Are There Issues with What You Post?                               16
Consider that Humor isn’t universal.                                17
Could your opinions be polarizing?                              18
19
Are There Issues with What You Post? Example posting checkin at bar at 1am on a work night                               ...
Are there issues with what you post?                               21
22
Are there issues with WHEN you                post? During  the workday Late at night                             23
Are there issues with what you post?Would you say it to the persons face?                                24
Just finished a call with people who needed everything explained 10           times! #Stupid”    “Was super-productive tod...
Myth of    Anonymity - if   you don’t want it   attached to you -      don’t say itTweet at me - @KristaNeher   ©Boot Camp...
Who Cares? The question is “How do you want to represent yourself as a person         and as a professional.”Who Cares? Th...
WHAT REPUTATION ARE YOU           BUILDING?Professional          Party    WHAT REPUTATION DO YOU            WANT?         28
What can                                           YOU do                                           about it?Tweet at me -...
Protect Your Privacy                       30
31
32
Get Some Professional Photos Create  a “class photo day” and set up scenarios where you can take a variety of professiona...
Privacy is a 2 Way Street. Are  you respecting the  privacy of others What you post about  your FRIENDS impacts  their p...
SetExpectations With Your  Friends               35
Balance!!!!              36
It is OK to be yourself.... but be sure              to balance                                  37
Proactively Building a Positive             Reputation Put your best foot forward Guide recruiters towards assets that m...
39
40
41
Everyone is On it      ButNobody Uses it.                42
Getting More out of LinkedIn Join groups Participate in groups   Post discussion topics   Post news (great way to prom...
44
Also Consider How Social Media       Can HELP You.....                           45
Share your passion and expertise to really stand out from the crowd....                                46
Social Media in the WorkplaceTweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Is there a social media policy?   Request       it   Read  it   Follow itTweet at me - @KristaNeher   ©Boot Camp Digita...
Set Expectations Upfront Discuss with your manager Discuss with your work team WHAT IS APPROPRIATE? Communications exp...
Respect your coworkers, employer,        clients, suppliers, etc....Mr. Andrews,If I interpret your post correctly, these ...
51
Be A Good Ambassador                       52
Next Steps.   Your Action       Guide.Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Media Speaker  Bestselling AuthorCEO & EntrepreneurCEO & EntrepreneurCEO & Entrepreneur           Krista Neher            ...
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Don't Change Infront of an Open Window and Other Real World Advice To Use Online

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This presentation about Social Media for College Students was delivered by Krista Neher (www.KristaNeher.com) a College Social Media Speaker. Neher speaks on how college students and business professionals can use social media as an asset to build their brand, versus having social media cost them a job.

This presentation shows how college students can:
- Watch out for common mistakes on social media that could cost them a job
- Make a social media presence that impresses potential employers
- Stay safe and make smart choices online

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  • Social media and the internet can build a positive reputation for you or damage your reputation. It is important to consider the risks and opportunities and assess your digital presence.
  • Social media is new - we all need to think carefully about what is right for us and learn as we go. Every person uses social media differently and has different expectations. It is important to consider the risks and opportunities and fully understand the potential issues. We are all learning together. The important thing is to be aware and make conscious choices.
  • For example, a number of years ago I was in a bar that got robbed at gunpoint. After the robber left, I tweeted about it. Tweets are public. About a week later my mom saw the Tweet and pointed out that the robber could have seen my Tweet and potentially would have known that I was a witness. In this case, I didn’t think that it was very likely, but the POINT is that I didn’t consider the risk. The key is to know the potential risks or issues so that you can be sure that they are a part of your decisionmaking process when you decide what to post online.
  • This is what you see when you search for my dad online. He is retired, and he is an Elvis impersonator. Because this is an important area of his life at the moment, he is branding himself as an Elvis impersonator. How are you branding yourself?
  • Consider the things that you post on social networks. Are they potentially polarizing (like politics, gun control, abortion). Imagine if someone wrote the opposite of what you wrote - how would that impact your impression of them? Do you run the risk of polarizing people who don’t agree with you? What are the implications of this? The answer depends on HOW you use social media and WHO you connect with.
  • Consider the reputation that you are building. Look through the lens of someone who doesn’t know you very well. What reputation are you creating for yourself? On Facebook we all have connections that we don’t know too well, and we judge people based on what they are posting on Facebook. How would people judge you based on what you post?
  • Don't Change Infront of an Open Window and Other Real World Advice To Use Online

    1. 1. Don’t Change In Front of an Open Window:And otherreal worldadvice touse online Krista NeherTweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved CEO – Boot Camp Digital
    2. 2. About MeTweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved 2
    3. 3. Recruiters are Using Social Media.... 3
    4. 4. The Internet Can Be....Your Best Friend Or Your Worst Nightmare... 4
    5. 5. The Walls are Falling 5
    6. 6. The Rules and Barriers are fuzzy 6
    7. 7. Robbery Photo by Rendallren 7
    8. 8. What We’ll Cover Your Online Reputation  Evaluatingyour current reputation  How to create a positive one  Using LinkedIn to positively grow your brand Social media in the workplace  How does what you post reflect upon you? Your coworkers? Your clients? Your partners?  Setting expectations 8
    9. 9. 65
    10. 10. What defines you online? 10
    11. 11. Google Yourself 11
    12. 12. Assume that Everything is Public 12
    13. 13. How real is this?? 13
    14. 14. Consider your private social networks 14
    15. 15. Are You Polarizing? 15
    16. 16. Are There Issues with What You Post? 16
    17. 17. Consider that Humor isn’t universal. 17
    18. 18. Could your opinions be polarizing? 18
    19. 19. 19
    20. 20. Are There Issues with What You Post? Example posting checkin at bar at 1am on a work night 20
    21. 21. Are there issues with what you post? 21
    22. 22. 22
    23. 23. Are there issues with WHEN you post? During the workday Late at night 23
    24. 24. Are there issues with what you post?Would you say it to the persons face? 24
    25. 25. Just finished a call with people who needed everything explained 10 times! #Stupid” “Was super-productive today - finished a client project in 4 hoursthat should have taken 8. Will still bill them for 8.” People can figure it out...... People can figure it out...... People can figure it out...... 25
    26. 26. Myth of Anonymity - if you don’t want it attached to you - don’t say itTweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
    27. 27. Who Cares? The question is “How do you want to represent yourself as a person and as a professional.”Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” 27
    28. 28. WHAT REPUTATION ARE YOU BUILDING?Professional Party WHAT REPUTATION DO YOU WANT? 28
    29. 29. What can YOU do about it?Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
    30. 30. Protect Your Privacy 30
    31. 31. 31
    32. 32. 32
    33. 33. Get Some Professional Photos Create a “class photo day” and set up scenarios where you can take a variety of professional photos for your social media profiles 33
    34. 34. Privacy is a 2 Way Street. Are you respecting the privacy of others What you post about your FRIENDS impacts their privacy.... Don’t be afraid to set expectation 34
    35. 35. SetExpectations With Your Friends 35
    36. 36. Balance!!!! 36
    37. 37. It is OK to be yourself.... but be sure to balance 37
    38. 38. Proactively Building a Positive Reputation Put your best foot forward Guide recruiters towards assets that make you look good 38
    39. 39. 39
    40. 40. 40
    41. 41. 41
    42. 42. Everyone is On it ButNobody Uses it. 42
    43. 43. Getting More out of LinkedIn Join groups Participate in groups  Post discussion topics  Post news (great way to promote your blog) Answer Questions Update your status Use apps  Integrate Slideshare and Your Blog 43
    44. 44. 44
    45. 45. Also Consider How Social Media Can HELP You..... 45
    46. 46. Share your passion and expertise to really stand out from the crowd.... 46
    47. 47. Social Media in the WorkplaceTweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
    48. 48. Is there a social media policy?  Request it  Read it  Follow itTweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
    49. 49. Set Expectations Upfront Discuss with your manager Discuss with your work team WHAT IS APPROPRIATE? Communications expectations 49
    50. 50. Respect your coworkers, employer, clients, suppliers, etc....Mr. Andrews,If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.Many of my peers and I feel this is inappropriate…. A hazard of social networking is people will read what you write…. 50
    51. 51. 51
    52. 52. Be A Good Ambassador 52
    53. 53. Next Steps.  Your Action Guide.Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
    54. 54. Media Speaker Bestselling AuthorCEO & EntrepreneurCEO & EntrepreneurCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

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