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Real estate technology part 2 final

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Real estate technology part 2 final

  1. 1. Real EstateTechnology
  2. 2. Managing Technology • Tools of the Trade
 Computer, Smart Phone, iPad/Tablet/Device, Camera/Video • Software/Cloudware - For devices, Management, Market, Clients, Database Components, Apps, Getting ready for Paperless Transactions • Marketing - Blogging, IDX, Lead Generation • Social Media - Online Profiles, Strategies, Reputation Management • Action Plans - Create to grow your business
 

  3. 3. What to do First • Learn about what you might need/want to use • • Set goals Maintain (learn) efficient systems to sustain your business over the course of your career
  4. 4. Intro Wants & Needs • • • Turn to neighbor: Introduce yourself Learn name, years in business, what they would like to get out of this class
  5. 5. 2011 Profile of Home buyers & Sellers • 35% of all buyers indicated they looked online for properties as their first step in the buying process. • An additional 10% looked online for information about the buying process as their first step • Looking online for properties was listed as the first step in the buying process by the largest percentages of home buyers across ALL age groups. • The Internet was cited as the most frequently used source of information for home buyers, even ranking above real estate agents.
  6. 6. 2010 Profile of Home buyers & Sellers • Real Estate agents were viewed as useful information source 98% of buyers who used an agent while searching for a home. • The typical buyer searched for 12 weeks & viewed 12 homes. • 9 in 10 recent buyers were satisfied with the home buying process.
  7. 7. Your competition (2011): • Roughly 66% of REALTORS® have a website. • 62% have a website for 6 years. • 9 out or 10 work for a brokerage with an online presence. • 1/2 of all REALTORS® actively use social or professional networking websites and another 14% plan to use them in the future. • 10% have a blog.
  8. 8. Your competition • 36% of REALTORS® are obtaining professional designations that give them the tools land expertise to serve their clients • Most popular designations are: GRI 21%, CRS 13%, SRES 10% • 35% Certifications Short Sales & Foreclosure Resource 
 21% e-PRO
  9. 9. What does this mean to you in your Business? • The Internet is a valuable tool in the buying and selling of real estate - visibility is important • Many consumers (especially Young homebuyers) are more tech savvy than the agents that serve them - agents need to keep up • The use of technology can help you make connections, it was not intended to replace face to face contact.
  10. 10. A computer Your Tools
  11. 11. Desktop VS Notebook • seeing less desktops more notebooks • • we work on the go our office my be at home, Starbucks or the side of the road
  12. 12. Must connect • • • Wifi, cable, satellite Cell phone hotspot, Mifi A Business computer needs internet connection
  13. 13. learn how to use it • We aren’t born with computer skills, they are learned • • Take a class, hire a tutor • This knowledge is the foundation for what comes next. Get to know your computer
  14. 14. What Goes on it? • • • Email, Notes • • To Do List Client Database, Calendar Files, Contracts, Photos, Video Communications, Skype, Instant Messaging
  15. 15. Smart Phones • Do we really need to say “smart?
  16. 16. iPad/tablet/devices • Portable devices are made for our business • Sync across all our devices from home to office to on the road • Never have to wait for an answer
  17. 17. Cameras - Still & Video • According to Realtor.com the average time on site is 26 minutes • What are Realtor.com visitors doing? Looking at pictures!
 • Photos of your listings are the one, single most important thing you can do.
  18. 18. Taking GOOD real estate photos • • Use a wide angle lens • • Use a tripod Pay attention to how the house faces and where the sun is Take many pictures!

  19. 19. Take photos of • the yard from various angles • street view with neighboring homes • from inside shoot the view from the window • use a mono pod for height to get small spaces
  20. 20. Video Cameras • Great for doing area tours, showcase the neighborhood, schools, parks, recreation trails. • • • Interview the neighbors Get testimonials Home inspection for outof-town buyers
  21. 21. tips for creating video • Start by creating a “story board” • • Write a script Instead of having audio on site, dub it over the video later
  22. 22. Welcome to
 our town We have lovely 
 neighborhoods in 
 various price ranges View of Central
 Business District We enjoy close
 proximity to shopping,
 restaurants, parks We are famous
 for our great schools Close with call to 
 action!
  23. 23. Break time!
  24. 24. Software & Cloudware
  25. 25. Life Time Value of a Client Age 30 years 37 years 44 years 51 years 58 years 65 years Price of $150,000 $225,000 $337,000 $500,000 $375,000 $225,000 Approx. Commission $4500 $6750 $10,110 $15,000 $11,250 $6,750 $54,360
  26. 26. Data Base - contacts ! • Purpose of Data Base is for keeping records and scheduling activities for future contact. • Leads are “cultivated” by your contact, hopefully turning into customers at some point!
  27. 27. Components of a data base (CRM) • • • • • • contacts personal info contact info conversation history categories birthdays • • • anniversary date (house) • rental properties favorite things purchase date, price & interest rate
  28. 28. Categories • • • • • • Prospect Buyer Seller Past Client Attorney Non-owner occupant 80124 • • • • • • Golfer Monthly eMailing Monthly Postcard Past-archived Utility company Vendor
  29. 29. DRIP Email • Configure e-mail campaigns for your business niches • In the future you can add a new contact to the campaign • Set-up a campaign sequence • • Attach a contact or a whole category of contacts to receive the campaign Create your own personalized letters, online newsletters or postcards to send • Or co-ordinate with a commercial email program like Mail Chimp or Constant Contact
  30. 30. Action Plans • The CRM allows you to create action plans for current business. • • • • Buyer Orientation Items Contract to Closing Post Closing Follow up ask for referrals
  31. 31. Data Base - uses • Drip System for keeping in contact with leads, or past clients • Task Plans can be assigned • Create customized letters for niche marketing
  32. 32. CRM Brands for Real estate • Top Producer - monthly fee, lots of add-ons • • Wise Agent - monthly fee Realty Juggler - low annual fee great user videos on YouTube
  33. 33. Apps • Apps are software programs that run on your cell phone, tablet and/or computer • Apps are getting more amazing everyday
  34. 34. Apps have many uses in Real Estate • • • • • • • Location based Productivity Presentation Keeping Current File management and sharing Communication Utilities
  35. 35. Location based • Google maps help define location, driving directions, commute times, local amenities and even help create a showing route. • HomeSnap gives home values by snapping an image (sort of) • AroundMe shows various stores, restaurants, etc
  36. 36. Productivity • MindJet or iThoughts app to process thoughts into a flow chart, action and organizational plans • Chicago Title - Buy, Sell, Lend info. lNet sheets, amortization, rent vs. buy • Getting Things Done/ IQTell- a robust checklist with project planning that syncs with your calendar
  37. 37. Productivity (cont.) • • Calculator HP-12C Centralized Showings
  38. 38. Apps to Keep Current • Blogsy or Blog Press to post to your blog • Zite, Sky Grid - compile RSS feed of topics that interest you. Delivered in a magazine format (so you can share on social networks)
  39. 39. Organization Tools • Unzip - to open zipped files • Dropbox - cloud storage/sharing • Evernote - store your desk in the cloud • Informant HD - best calendar, project app that syncs with all your calendars
  40. 40. • Jet Scanner - receipts, images saves to Dropbox, Evernote, etc. • Ignition-LogMeIn - access your main computer from your cell phone or tablet • Open Home Pro- hand iPad to visitor to capture contact info. (spam at your own risk!) • QR Codes - Qrafter the only one you need generates all kinds of code and scans too!
  41. 41. Communication • • • • • • • Skype Talkatone Voxer Go to Meeting Dragon dictation Siri Sound note
  42. 42. The Consumer • Is armed with this information • What are you doing?
  43. 43. Productivity • MindJet or iThoughts app to process thoughts into a flow chart, action and organizational plans • Chicago Title - Buy, Sell, Lend info. Net sheets, amortization, rent vs. buy • IQTell - a robust checklist with project planning that syncs with your Google calendar
  44. 44. Showings.com

  45. 45. Presentation • Keynote with Keynote Remote for listing presentations • Prezi Viewer • Haiku Deck • Presentation - non linear • Slide Share
 Numbers for presenting spreadsheets • Analytics HD - track website traffic
  46. 46. • QR Codes Qrafter the only one you need generates all kinds of code and scans too!
  47. 47. • Sitegeist - demographics • Magic Plan - Measure rooms • The Photographer's Ephemeris - sun location • Gas Buddy - cheap gas locations • Waterlevel - a level • Guardly - notify emergency contacts with 1-click
  48. 48. Preparing to go paperless • • • • Paperless Mindset Think Digital Stop Printing! Buy a Good Scanner
  49. 49. Paperless lifestyle • Everything you need is on your computer, tablet and/or phone. • Everything.
  50. 50. PDF Expert Allows • • • Annotate PDF docs Highlight Text, make notes You can create a file and use it as your “filing cabinet”
  51. 51. • • • Dropbox is a filing cabinet that allows you to share • It’s F R E E (until you store too much!) Unlike PDF Expert you do not CREATE docs in Dropbox Dropbox is an example of items stored in the “cloud” you can access them from anywhere.
  52. 52. Paperless Transaction • Create a Buyer File with contact info in PDF Expert • MLS Showing Sheets - email to myself open in PDF Expert • Place in buyer’s file • Write lock box info, time on each property, after showing, record buyer’s reaction to property • When Property is found, “archive” the rejected properties
  53. 53. U/C • Gather and save all docs in buyer’s file
  54. 54. Break time!

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