Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DUNDER-MIFFLIN                     goes digitalSABREThe new people-friendly way tosatisfy your paper and officesupply need...
where to start?                                            • Our Buyers: Businesses (big and                              ...
THE  BIG IDEA                                        “It’s about the people.”                                             ...
the website and ideas for it• “How Paper is Made” and other fun  info graphics• Show the importance and relevance      Thi...
the good part: social media  DM target social media tools in rank of importance:   •   -Facebook                          ...
tracking andupdatingWe will track visitors and target our mainaudience through:• Facebook page evaluation tool• Google Ana...
• Increased likes to the Dunder-              Mifflin Facebook pagegoals       • 100,000 new views to the              web...
thecompetition                      • Staples                                 • Office Max Dunder-Mifflin Infinity        ...
THE BIG                          Prices may be slightly more at first, untilPLAN                             the ROI pick ...
DUNDER-MIFFLINSABRE                            “Paper Plane”One way we hope to make Dunder-Mifflin                        ...
Upcoming SlideShare
Loading in …5
×

Dunder mifflin sabre wiegand

285 views

Published on

Digital marketing strategy for Dunder-Mifflin Sabre for ADV 420

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Dunder mifflin sabre wiegand

  1. 1. DUNDER-MIFFLIN goes digitalSABREThe new people-friendly way tosatisfy your paper and officesupply needs. Presented by Krista Wiegand
  2. 2. where to start? • Our Buyers: Businesses (big and small), schools, people with home businesses, students.We want to attract the buyers who are tired of not knowingwhat paper is best for their printers. The buyers that are sickof trying printers brand after brand, only to have the sameerrors happen again and again. We want the buyers who aretired of sending back the wrong ink, or are interested instreamlining their office supplies. We want the bigbusinesses who need industrial copiers, the small businesseswho need 20 reams, and the college student that needs awireless printer.What all of these buyers have in common is that they needan easier, more resourceful way of buying the supplies theyneed.
  3. 3. THE BIG IDEA “It’s about the people.” -Michael ScottDunder-Mifflin Infinity is a service With buyers, everything will be personable.that has already been put into No jargon and customer service will alwaysmotion, and is the first step DM has be quick to respond.taken in entering the digital market. We also want our services to be:This site will be the main productoutlet and give buyers a chance to • Approachableorder online if they choose not to • Not too business-likeinteract with a real person. • With a real person, unless the buyer wishes otherwise.
  4. 4. the website and ideas for it• “How Paper is Made” and other fun info graphics• Show the importance and relevance This will present DM as more that paper still has in the business than just a business, but an world through creative informative resource. demonstrations and allowing buyers to participate.• Info on eco-friendly paper options• Recommendations on what types of paper can be used for certain situations.
  5. 5. the good part: social media DM target social media tools in rank of importance: • -Facebook By “rank of importance” we mean what social media sites Dunder- • -Google Ads Mifflin is hoping to build their • -Twitter audience by. • -Website blog Of course they could always • -LinkedIn advertise on business sites, but in • -Email updates if signed up for order to pull the buyers in, we must promote the company on better • -Continue to use weekly newsletters known sites.We want EVERYBODY to be a customer, and we can come as close as possible.
  6. 6. tracking andupdatingWe will track visitors and target our mainaudience through:• Facebook page evaluation tool• Google Analytics will be linked to our main website and ordering page and other sections of our website. Will occur once or twice a week on Facebook, Twitter, and the main webpage. • Whenever there is a sale, • Weekly posting of buyer responses • Promotions
  7. 7. • Increased likes to the Dunder- Mifflin Facebook pagegoals • 100,000 new views to the website within 5 months at least • buyer responses increased on the website • 400 more connections on LinkedIn within 5 months at least We want to build a decent-sized community.
  8. 8. thecompetition • Staples • Office Max Dunder-Mifflin Infinity • Other online supply websites will be more organized and improved. Dunder-Mifflin will expand to be a supplier of many It will be easy to answer big brand name questions from buyers suppliers, as well as small via the website. businesses. Once in a while the Facebook page will give a poll or ask a question regarding paper usage or printer help.
  9. 9. THE BIG Prices may be slightly more at first, untilPLAN the ROI pick up. The personal customer service will always{BUDGET} outweigh those of competitors.Google Ads Twitter• An important investment for small • Will tweet weekly businesses promotions and• Easy bidding options, and DM will shortened links to our optimize key words for searches. other pages such as• Advertise for both paper and Facebook and Infinity. printers, as well as services. LinkedInFacebook • Establish a corporateAccording to credible internet marketing sites it page.would probably be good to start at about $5,000 • Use it to communicateper month for Facebook marketing, on top of what with clients andis already spent for newsletters, etc. suppliers • For recruits.
  10. 10. DUNDER-MIFFLINSABRE “Paper Plane”One way we hope to make Dunder-Mifflin Final note on social media:Sabre stand out from the competition is tocreate its very own app. In the beginning, the social media will be done inWe will call it Paper Plane, and it will be a house, and eventually aquick way to access our mobile store, track team of employees can becompetitors prices, and compare them to implemented in ourour own. We can even add a section for our expansion of media.ecotips, which are again, eco-friendly waysto use and reuse paper.The cost of a mobile app is about $10,000for a good (basic) database app. About$750-$12,500 for a good design, and $99 amonth for Apple.

×