Alex's Lemonade Stand Foundation and StrawAds, Inc. are teaming up for a campaign to place millions of lemon-colored drinking straws in restaurants and venues to raise awareness and support for childhood cancer. The straws will prominently display Alex's Lemonade Stand Foundation's message. Participating organizations can purchase straws starting at 100,000 for $7,500. 20% of proceeds will be donated to Alex's Lemonade Stand Foundation and StrawAds will match with an additional 20% donation. The campaign aims to fight childhood cancer through fundraising and education.

1. Brought to you by:
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Straws and Lemonade simply go well together! This May, Alex’s
Lemonade Stand Foundation & StrawAds, Inc. are teaming up to
increase awareness and gain support from our regional community.
This campaign will place millions of promotional lemon color
drinking straws all around the Delaware Valley regional restaurants
and venues proudly display Alex’s message with your support. We
would love for you to take part in this exciting campaign that helps
us fight childhood cancer.

2. Alex’s Cause
About Alex’s Lemonade Stand
Alex’s Lemonade Stand Foundation (ALSF) shares the vision of our founder and creator, Alexandra “Alex”
Scott—a cure for all children with cancer.
When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents
she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a
cure. Her first “Alex’s Lemonade Stand” raised an astonishing $2,000 in one day. While bravely fighting her own
cancer, Alex continued to set up lemonade stands every year. As news spread of the remarkable girl so dedicated
to helping other sick children, people everywhere were inspired to start their own lemonade stands—donating
2011 Lemon Straw Campaign
the proceeds to her cause.
In 2004 when Alex passed away at the age of eight—her stand and inspiration had raised over $1 million towards
finding a cure for the disease that took her life. Alex’s Lemonade Stand Foundation was started by her parents in
2005 to continue the work that Alex began. Our mission is simple: to raise money for and awareness of
childhood cancer causes—especially research into new treatments and cures—and to encourage and educate
others, especially children, to get involved and make a difference for children with cancer.
Alex’s Lemonade Stand Foundation is the living embodiment of Alex’s spirit of determination and hope. Like Alex, we
believe that every person can make a difference. Together, we can bring about a cure. Please join us in “making
lemonade” today!
Alex’s Mission
To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.
To encourage and empower others, especially children, to raise money for childhood cancer by holding their own
Alex's Lemonade Stands.
For more information, please visit www.alexslemonade.org

3. The Lemon Straw Campaign
How the Campaign Works
With your purchase, you are supporting an incredible foundation and letting the community know it! Your order includes
the production and distribution of these special straws as well as the generous donation to Alex’s Lemonade Stand
Foundation. Participating restaurants and venues will receive these special drinking straws at no cost and dispense them
to millions of consumers over the month of May, 2011. Additional donations will be generated via text capability and
heightened awareness. StrawAds, Inc. will be sending 20% of your purchase directly to Alex’s Lemonade Stand as a
donation along with a matching donation of an additional 20% by StrawAds, Inc. Alongside providing support and
awareness for Alex’s Lemonade Stand Foundation, this is an excellent branding, promotional and public response
opportunity for you. Thank you for helping us multiply the cause!
2011 Lemon Straw Campaign
Sample Lemon Straw:
Donation Levels
100,000 Lemon Straws : $7,500 200,000 Lemon Straws : $15,000 250,000 Lemon Straws : $18,500
500,000 Lemon Straws : $36,500 750,000 Lemon Straws : $54,500 1,000,000 Lemon Straws : $72,500
2,500,000 Lemon Straws : $177,500 5,000,000 Lemon Straws : $350,000 Other quantities: please inquire
*Lemon Straws should be ordered in the quantities shown above (i.e. 100,000, 200,000, 300,000, 2,000,000, etc.)
How To Participate
Simply complete the attached order form and send it directly to StrawAds, Inc. Completed forms with full payment must
be received no later than March 4, 2011. Each participant will receive acknowledgments from Alex’s Lemonade Stand
Foundation and StrawAds, Inc. of their donation. The full amount of your order is 100% tax deductible as donation and
advertising expenses.

4. 2011 Lemon Straw Campaign

5. We thank you for your support!
2011 Lemon Straw Campaign
Please contact us with any campaign or foundation questions and comments:
StrawAds, Inc. Alex’s Lemonade Stand
Toll Free: 1-888-884-2800 ext. 234 Office: 610-649-3034
Fax: 610-957-5086 Fax: 610-649-3038
53 W. Baltimore Pike Suite 200 333 E. Lancaster Ave., #414
Media, PA 19063 Wynnewood, PA 19096
Alex’s Lemonade Stand is a registered service mark of Alex’s Lemonade Stand Foundation.
StrawAds™ is a registered trademark of StrawAds, Inc.
All content and copy contained herein is the rights and property of StrawAds, Inc. in coordination with Alex’s Lemonade Stand Foundation.