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Adding Value to Businness through Social Networkingsites


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Adding Value to Businness through Social Networkingsites

  1. 1. Adding Value to Business through Social Networkingsites
  2. 2. Social Network <ul><li>People </li></ul><ul><li>Information </li></ul><ul><li>Anything </li></ul>
  3. 3. Social Network <ul><li>People </li></ul><ul><li>Information </li></ul><ul><li>Anything </li></ul>
  4. 7. Strategic Advantage <ul><li>‘ How can we compete </li></ul><ul><li>in this particular market?’ </li></ul><ul><li>‘ How can social networking sites </li></ul><ul><li>create added value in business?’ </li></ul>
  5. 8. Why Social Networking Sites? <ul><li>People want to be connected with each other </li></ul><ul><li>anywhere at any time. </li></ul><ul><li>MySpace: 110,000,000 unique members. </li></ul><ul><li>Facebook has 97,800,000 members. </li></ul><ul><li>Netlog: 34,000,000 users. </li></ul>
  6. 9. Information <ul><li>content </li></ul><ul><li>free of charge </li></ul><ul><li>open </li></ul><ul><li>knowledge </li></ul>
  7. 10. Primary Activities <ul><li>marketing </li></ul><ul><ul><li>demographics </li></ul></ul><ul><ul><li>advertising </li></ul></ul><ul><ul><li>one-to-one marketing </li></ul></ul><ul><li>sales </li></ul>
  8. 11. Support Activities <ul><li>organization infrastructure </li></ul><ul><li>personnel matters </li></ul>
  9. 12. Technology <ul><li>API’s </li></ul>
  10. 13. Contact <ul><li>Kris Van den Bergh </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>