This presentation was give at the Health Services Library Groups conference for medical librarians in April 2013.
In the presentation I covered current trends in the use of social technologies to build visibility and awareness of medical library services. This presentation whilst develoed for public sector libraries for example medical libraries in universities and hospitals is also relevant for private sector organisations.
If you have questions about the presentation please contact me at KrishnaDe.com
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Social media for librarians in the public sector - Health Sciences Library Groups Conference 2013
Socialising CommunicationsIntegrating Social Technologies Into YourLibrary Marketing PlanKrishnaDe.com HSLG Conference 2013Photo credit http://bgn.bz/thelibrary
KrishnaDe.comReview your analytics to understand what device people are using toaccess your online content and develop a plan to ensure it is accessible1. Is Your Marketing Mobile Ready?The device we choose to use is often driven by the context includingwhen we search and where we are searching fromPhoto credit http://bgn.bz/devices
2. Invest In Your Home BasePhoto credit http://bgn.bz/flnestWe can benefit from social platforms but remember that theycan change their terms of service or even may cease to operateKrishnaDe.com
KrishnaDe.comBuild support for social media and develop your social media guidelinesBuild capability in your organisation through training and mentoringPhoto credit http://bgn.bz/flcontentteam3. Establish And Educate Your Team
KrishnaDe.comIt is essential that we plan our content marketing online and offline toinclude visual elements – this will also help encourage online sharingPhoto credit http://bgn.bz/flcameras
KrishnaDe.comTurn Information And Data Into InfographicsTools to help you create infographics includePiktochart, Infogr.am, PowerPoint and PicMonkey
KrishnaDe.comCreating Infographics The Low Tech WayA pen or pencil will work too
KrishnaDe.comCan You Create Short Form Content?Share memorable stories on Cinemagram for Android,Twitter’s Vine app or Instagram videos
KrishnaDe.comCould You Create Interactive Images And Guides?Using Thinglink.com you can integrate links into an imageto make your content interactive and embed it on your website
KrishnaDe.com5. Make Your Content Easy To SharePhoto credit http://bgn.bz/flsharingIf you have developed great content enable it to easily be shared from yourwebsite and using platforms that enable others to embed your content
KrishnaDe.comDo You Make It Easy For People ToShare Your Content?Tools include ShareThis and AddThis - add share links torelevant pages on your website and to PDF documents
KrishnaDe.comUse Platforms That Enable SharingPlatforms such as SldeShare enable people to embedyour content on their sites and share with their networks
KrishnaDe.com6. Don’t Ignore Google PlusThe importance of your Google Plus Page should not beunderestimated especially when in relation to local search results
KrishnaDe.comSocial curation tools include Delicious,Eventifier, RebelMouse. Scoopit and Storify7. Use Content Aggregation AndCuration Tools To Maximise Impact
KrishnaDe.comLibraries are curating content on platforms on Pinterest sharingideas for books to read, activities for young readers and eventsExplore Emerging Platforms To Reach New Readers
KrishnaDe.comEnsure risk management and crisis management plans to take into account how youcan use social technologies both as an early warning system and for communications8. And Finally – Remember To IntegrateDigital CommunicationsInto Your Communications And CrisisManagement PlansPhoto credit http://bgn.bz/flwarning
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