KrishnaDe.com#ECDL ForumIntegrating Digital TechnologiesTo Re-engage With Existing CandidatesAnd To Attract New ClientsPho...
1. Develop Your P.O.W.E.R PlanKrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively yoursocial media ...
Review your analytics to understand what device people are using toaccess your online content and develop a plan to ensure...
3. Invest In Your Home BasePhoto credit http://bgn.bz/flnestKrishnaDe.comWe can benefit from social platforms but remember...
KrishnaDe.com4. Ensure That Governance AndSocial Media Policies Are In PlaceSocial media policies integrate with policies ...
KrishnaDe.com5. Implement Measurement ToolsTrack the performance of your social media marketing using tools e.g. HootSuite...
KrishnaDe.com6. Understand Why People Will ConnectEvaluate the kinds of content that will be of interest and engage yourso...
Source: Exact Target April 2013
Source: Exact Target April 2013
Why do consumers ‘Like’ a company, association or organisation on FacebookSource: Exact Target April 2013
Why do consumers ‘Like’ a company, association or organisation on FacebookSource: Exact Target April 2013
Source: Exact Target April 2013
Source: Exact Target April 2013
Source: Exact Target April 2013What sites or platforms we visitonline first thing in the morning
Source: Exact Target April 2013What sites or platforms wevisit online in the evening
KrishnaDe.com7. Monitor Your Online ReputationUse tools such as Google Alerts, HootSuite and Mention to help youmonitor yo...
It is essential that we integrate engaging visual contentwhich will also help encourage online sharingPhoto credit http://...
KrishnaDe.comCreate Interesting And Engaging ImagesIf you have a limited budget you can create images using yoursmart phon...
KrishnaDe.comCreate Templates To Support YouConsider asking a graphic designer to create some templates for you touse or c...
KrishnaDe.comCreate Engaging InfographicsTurn research and data into information graphic using toolssuch as Infogr.am, Pow...
9. Make Your Content Easy To SharePhoto credit http://bgn.bz/sharingcupcakesEnable your content to be shared from your web...
KrishnaDe.comHave You Integrated Share Buttons?Add share buttons so content can easily be shared to socialnetworks and eve...
KrishnaDe.comWhat Happens When People Share Your ContentOn Twitter?Consider how you construct your headlines including you...
KrishnaDe.com Source: Compete and Twitter Study US Users February 2013Bonus Twitter Tips60 per cent of users are using mob...
KrishnaDe.com Source: Compete and Twitter Study US Users February 2013And they are …
KrishnaDe.comHave You Enabled Twitter Cards On Your Website?Enable Twitter Cards http://bgn.bz/twittercards
KrishnaDe.comCan You Create Short Form Content?Consider how you can tell your story in asix second video series http://bgn...
KrishnaDe.comWhat Happens When People Share YourContent On Facebook?Visual content can increase engagement so upload image...
KrishnaDe.comBonus Facebook TipsAttract targeted traffic using Facebook Ads and use the Facebook Power Editorso you can pu...
KrishnaDe.comTrack Conversions Of Your Facebook AdsCreate a Conversion Pixel and add it to your landing page
KrishnaDe.comAttract More Leads With Your FacebookCover Image And AppsReview Facebook cover image guidelines and consider ...
KrishnaDe.comWhat Happens When PeopleShare Your Content On LinkedIn?When you share content to LinkedIn, just as you can wi...
KrishnaDe.comBonus LinkedIn TipsWhen you post and update on LinkedIn you can share it with individuals and GroupsYou can a...
KrishnaDe.comUse LinkedIn To Attract Traffic And LeadsYou can edit your profile URL so that you have a shorter link to pro...
KrishnaDe.comEstablish Your Company PageOrganisations can establish a free Company page where they canpublish updates and ...
KrishnaDe.comHave You Optimised Your YouTube Channel?Change your cover image , add your social links, create an introducto...
Accenture Consumer Trends Study"Within search results, information tiedto verified online profiles will be rankedhigher th...
KrishnaDe.comTake the time to revisit and update your Google Local Page orestablish a Google Plus Page to increase online ...
KrishnaDe.comEstablish rel=Author and rel=PublisherImplement Google authorship mark up connecting yourGoogle Plus business...
KrishnaDe.comEstablish rel=Author and rel=PublisherImplement Google authorship mark up connecting Google Pluspersonal prof...
KrishnaDe.comParticipate In Google Plus CommunitiesAnd HangoutsKrishnaDe.comCreate your own public or private community an...
Let’s stay in contact onGoogle Pluswhere I share social business trendsJust ‘Click’ on the image below to add me to your C...
If you found this presentation of interestplease look left and click to share thepresentation with your networkThank you!
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Integrating digital technologies to re-engage with exisiting candidates and to attract new clients ECDL Foundation Forum

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These are the slides from my keynote for the ECDL Foundation Forum taking place in London on 15 May 2013.

The session covers how to use digital and social media to continue to engage with clients and attract new customers to the training programmes offered by the Foundation's members.

If you have any questions please contact me at http://www.KrishnaDe.com

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Integrating digital technologies to re-engage with exisiting candidates and to attract new clients ECDL Foundation Forum

  1. 1. KrishnaDe.com#ECDL ForumIntegrating Digital TechnologiesTo Re-engage With Existing CandidatesAnd To Attract New ClientsPhoto credit http://bgn.bz/employeetrainingECDL Foundation ForumLondon May 2013
  2. 2. 1. Develop Your P.O.W.E.R PlanKrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively yoursocial media activities are integrated into your communicationsPhoto credit http://bgn.bz/flwindmill
  3. 3. Review your analytics to understand what device people are using toaccess your online content and develop a plan to ensure it is accessible2. Be Ready For The Mobile ClientThe device we choose to use is often driven by the context includingwhen we search and where we are searching fromPhoto credit http://bgn.bz/devicesKrishnaDe.com
  4. 4. 3. Invest In Your Home BasePhoto credit http://bgn.bz/flnestKrishnaDe.comWe can benefit from social platforms but remember that theyCan change or event terminate their service with little notice
  5. 5. KrishnaDe.com4. Ensure That Governance AndSocial Media Policies Are In PlaceSocial media policies integrate with policies you have in place alreadyFind resources at http://bgn.bz/socialmediapoliciesPhoto credit http://bgn.bz/matches
  6. 6. KrishnaDe.com5. Implement Measurement ToolsTrack the performance of your social media marketing using tools e.g. HootSuite, short URLtools , Facebook Insights and Google Analytics social reports http://bgn.bz/gasaPhoto credit http://bgn.bz/matcheshttp://bgn.bz/cables
  7. 7. KrishnaDe.com6. Understand Why People Will ConnectEvaluate the kinds of content that will be of interest and engage yoursocial media communities - consider asking them or undertaking researchPhoto credit http://bgn.bz/cables
  8. 8. Source: Exact Target April 2013
  9. 9. Source: Exact Target April 2013
  10. 10. Why do consumers ‘Like’ a company, association or organisation on FacebookSource: Exact Target April 2013
  11. 11. Why do consumers ‘Like’ a company, association or organisation on FacebookSource: Exact Target April 2013
  12. 12. Source: Exact Target April 2013
  13. 13. Source: Exact Target April 2013
  14. 14. Source: Exact Target April 2013What sites or platforms we visitonline first thing in the morning
  15. 15. Source: Exact Target April 2013What sites or platforms wevisit online in the evening
  16. 16. KrishnaDe.com7. Monitor Your Online ReputationUse tools such as Google Alerts, HootSuite and Mention to help youmonitor your online reputation http://bit.ly/12tBXgVPhoto credit http://bgn.bz/smcommancentre
  17. 17. It is essential that we integrate engaging visual contentwhich will also help encourage online sharingPhoto credit http://bgn.bz/flcamerasKrishnaDe.com
  18. 18. KrishnaDe.comCreate Interesting And Engaging ImagesIf you have a limited budget you can create images using yoursmart phone as there are many apps available such as Diptic
  19. 19. KrishnaDe.comCreate Templates To Support YouConsider asking a graphic designer to create some templates for you touse or create them yourself using free tools such as PicMonkey
  20. 20. KrishnaDe.comCreate Engaging InfographicsTurn research and data into information graphic using toolssuch as Infogr.am, PowerPoint or even some coloured pens
  21. 21. 9. Make Your Content Easy To SharePhoto credit http://bgn.bz/sharingcupcakesEnable your content to be shared from your websiteand use platforms that enable others to embed your contentKrishnaDe.com
  22. 22. KrishnaDe.comHave You Integrated Share Buttons?Add share buttons so content can easily be shared to socialnetworks and even email e.g. using tools such as ShareThis.com
  23. 23. KrishnaDe.comWhat Happens When People Share Your ContentOn Twitter?Consider how you construct your headlines including your key words so thatyou encourage the reader to follow the link if shared on social networks
  24. 24. KrishnaDe.com Source: Compete and Twitter Study US Users February 2013Bonus Twitter Tips60 per cent of users are using mobile devices
  25. 25. KrishnaDe.com Source: Compete and Twitter Study US Users February 2013And they are …
  26. 26. KrishnaDe.comHave You Enabled Twitter Cards On Your Website?Enable Twitter Cards http://bgn.bz/twittercards
  27. 27. KrishnaDe.comCan You Create Short Form Content?Consider how you can tell your story in asix second video series http://bgn.bz/brandsonvine+
  28. 28. KrishnaDe.comWhat Happens When People Share YourContent On Facebook?Visual content can increase engagement so upload images to your FacebookPage rather than sharing links. Remember to schedule and target your updates
  29. 29. KrishnaDe.comBonus Facebook TipsAttract targeted traffic using Facebook Ads and use the Facebook Power Editorso you can publish Ads in mobile devices http://bgn.bz/fbpowereditor
  30. 30. KrishnaDe.comTrack Conversions Of Your Facebook AdsCreate a Conversion Pixel and add it to your landing page
  31. 31. KrishnaDe.comAttract More Leads With Your FacebookCover Image And AppsReview Facebook cover image guidelines and consider adding acall to action – integrate your marketing using Facebook Apps
  32. 32. KrishnaDe.comWhat Happens When PeopleShare Your Content On LinkedIn?When you share content to LinkedIn, just as you can with Facebook, you canchange the headline, call to action and the image to increase engagement
  33. 33. KrishnaDe.comBonus LinkedIn TipsWhen you post and update on LinkedIn you can share it with individuals and GroupsYou can also ‘tag’ someone in your update – use this feature carefully
  34. 34. KrishnaDe.comUse LinkedIn To Attract Traffic And LeadsYou can edit your profile URL so that you have a shorter link to promote your profileAdd a link to a relevant page on your company website including a call to action
  35. 35. KrishnaDe.comEstablish Your Company PageOrganisations can establish a free Company page where they canpublish updates and details of their products and services
  36. 36. KrishnaDe.comHave You Optimised Your YouTube Channel?Change your cover image , add your social links, create an introductoryvideo to feature on your channel and customise your playlists
  37. 37. Accenture Consumer Trends Study"Within search results, information tiedto verified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.“ Eric Schmidt, Executive Chairman, GoogleKrishnaDe.com Article http://bgn.bz/gpschmidt10. Ignore Google Plus At Your PerilSource: “The New Digital Age”, a new book to be released in April 2013
  38. 38. KrishnaDe.comTake the time to revisit and update your Google Local Page orestablish a Google Plus Page to increase online visibilityWhat Do Search Results Reveal?
  39. 39. KrishnaDe.comEstablish rel=Author and rel=PublisherImplement Google authorship mark up connecting yourGoogle Plus business page to your website
  40. 40. KrishnaDe.comEstablish rel=Author and rel=PublisherImplement Google authorship mark up connecting Google Pluspersonal profiles to your website identifying your content authors
  41. 41. KrishnaDe.comParticipate In Google Plus CommunitiesAnd HangoutsKrishnaDe.comCreate your own public or private community and explore theopportunity to use Google Hangouts for live events
  42. 42. Let’s stay in contact onGoogle Pluswhere I share social business trendsJust ‘Click’ on the image below to add me to your Circles
  43. 43. If you found this presentation of interestplease look left and click to share thepresentation with your networkThank you!

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