A Guide to Facebook Pages For Colleges And Universities

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A guide to Facebook Pages for colleges and universities.

This Facebook Guide includes 10 questions to consider before setting up your Facebook Page.

It also includes best practice case studies of colleges and universities on Facebook in terms of the design and content publshed on their Facebook Page.

If you have an example of a college or university Facebook Page you think should be included in this guide contact the author Krishna De (http://www.Facebook.com/BizGrowthMedia ot http://www.BizGrowthNews.com).

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  • The college’s small town was Osceola, in the ‘Show Me’ state of Missouri, and I could not find it on a map, and expected even less when I got there. My primary interests were a mattress and a roof over my head. However, optimistically, I did think Missouri was going to be different. Because, principally, having never been there before, I was an unknown quotient, easily locking away many shameful, high in embarrassment value memories, remanding the woefully infected ghosts of my past to the deepest recesses of my cerebral cavity. Moreover, Missouri was already working out for me. In particular, I admired the novelty of a roof over my head living in a men’s dormitory on a coed campus. The long bus ride was peaceful. Southern Illinois was an endless blanket of snow-covered plains. Entering Missouri, crossing the Poplar Street Bridge and greeted by the iconic gateway arch, I felt a mysterious, satisfactory urge entering Missouri. Ricky's Confession Legends of Love, Tragedy, & Substance Abuse Link: http://amzn.com/B00INYORXG
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A Guide to Facebook Pages For Colleges And Universities

  1. 1. A Guide To Facebook Pages For Colleges and Universities Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  2. 2. What Is Included In This Ebook? 1. Ten questions to consider before developing your Facebook Page 2. 14 best practice examples of features and content included in colleges and universities in Facebook Pages from the US and the UK 3. Additional resources to support you Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  3. 3. 10 Questions To Consider When Developing Your Page 1. Why will someone want to ‘Like’ and become a member of your community on Facebook? 2. Have you developed a Facebook engagement policy/statement to publish on your Page which references that you will delete comments if inappropriate? 3. Who is going to manage updating content to your Page? When and how will they be trained to update and manage your Page? 4. How frequently will you post content to your Page? Do you have a content calendar? 5. What exclusive content could you ‘share’ on Facebook? 6. How will you promote your Facebook Page so people know to join you? 7. What multimedia content can you share e.g. videos, photos, audio? (Check you have the digital rights to post that content) 8. How can you engage other members of the Faculty/School to get involved? 9. How will you monitor the success of your Facebook Page? (www.Facebook.com/Insights is a useful tool) 10. What other support do you need to get started and who can help you? Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  4. 4. HarvardUniversity Feature: Customising a ‘Welcome’ tab with links to key pages on their website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  5. 5. Salford University Feature: Customised ‘Welcome’ tab with links to key pages on their website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  6. 6. Texas A&M University Feature: Customised ‘Welcome’ tab with a video, links to key pages on their website, resources and Twitter Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  7. 7. Texas A&M University Feature: Tone and style of writing and a customised profile picture Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  8. 8. Fordham University Feature: Using the box below the profile picture for key links e.g. how to apply and FAQ pages on the main website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  9. 9. NYC Dept Education Feature: Using the box below the profile picture to highlight a link to their social media policy and their email address Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  10. 10. University of Miami Feature: Creating a tab for FAQ’s and an ‘Ask’ feature Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  11. 11. Tufts University Feature: Integrating tabs where you can find their YouTube and Twitter and setting their Page to see content from them and others Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  12. 12. Texas A&M University Feature: Integrating on the Wall key links e.g. gifts, wallpapers Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  13. 13. Harvard University Feature: Customising a tab to feature the 2010 commencement (graduation) Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  14. 14. Harvard University Feature: Featuring the other Harvard University Facebook Pages in ‘Favourite Pages’ Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  15. 15. Stanford University Feature: Customised application to enable students, alumni and parents to share stories about their scholarship and encouraging gifts Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  16. 16. Oxford University Feature: A Facebook Page for the alumni and featuring events that are taking place Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  17. 17. Salford University Feature: Customised ‘Video’ tab – one of the videos features students testimonials about studying at Salford Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com
  18. 18. Social media marketing video tutorials www.YouTube.com/BizGrowthTv Social media marketing blogs www.BizGrowthNews.com www.Krishna.me For the latest news follow Krishna De at www.Twitter.com/KrishnaDe Access 5 free Social Media Marketing audios: www.Facebook.com/MarketingMentor Find Facebook Marketing resources: www.Facebook.com/BizGrowthMedia Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

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