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BizGrowthNews.com© Krishna De
1. Establish your goals - what is the purpose of you using social media
2. Understand your a...
BizGrowthNews.com© Krishna De
9. Ensure you as the business owner can be found online - create your personal and
business ...
BizGrowthNews.com© Krishna De
18. Ask questions - encourage more engagement in your social networks by asking
questions
19...
BizGrowthNews.com© Krishna De
26. Expand your network - by joining and participating in relevant online groups and
social ...
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30 steps in 30 days to boost your online visibility, influence and profits using social networking

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Are you looking to develop a plan to implement social networking into your business.

This is a summary of the presentation that was delivered to Irish entrepreneurs by Krishna De of www.BizGrowthNews.com to support them in developing a 30 day plan to leverage their online visibility, influencer and profits using social networking.

You are invited to leave your feedback and questions at www.Facebook.com/MarketingMentor or below in the comments.

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30 steps in 30 days to boost your online visibility, influence and profits using social networking

  1. 1. BizGrowthNews.com© Krishna De 1. Establish your goals - what is the purpose of you using social media 2. Understand your audience - where and when do they engage in social networks 3. Listen - what are people talking about e.g. Google.com/Alerts, Search.Twitter.com, Twilert.com 4. Publish your social media policy - include your comment policies for your social sites and your company policy for social media engagement 5. Follow industry guidelines - ensure that you comply with marketing codes of practice across the social networks you are using – engage your cross functional team 6. Enable sharing of your content - install ShareThis.com, AddThis.com, Facebook Social Plugins, Twitter Button onto your website 7. Create your content publishing calendar - develop your programme of engaging relevant content 8. Establish your metrics - how will you know if you are delivering against your goals? 30 Steps In 30 Days To Boost Your Online Visibility, Influence And Profits Through Social Networking
  2. 2. BizGrowthNews.com© Krishna De 9. Ensure you as the business owner can be found online - create your personal and business profile on LinkedIn 10. Determine if you will use your social network for customer service – create your service level agreements and process maps for customer support 11. Build your community – consider setting up a Facebook Page for your business (not a personal profile) 12. Expand your visual brand - ensure that your corporate identity is consistent across all social networks 13. Be distinctive – develop your plan to ensure that you are differentiated from your competition in the social networks you connect in and how you will add value to your connections 14. Refine your message – A/B split test your copy to identify what works in connecting with your community 15. Answer FAQ’s – create responses and publish them through your social networks 16. Become a reporter - bring breaking news to your community and use multimedia from online video to podcasts e.g. using YouTube.com, Audioboo.com, Qik.com 17. Repurpose your content - consider how you could take your content into additional formats
  3. 3. BizGrowthNews.com© Krishna De 18. Ask questions - encourage more engagement in your social networks by asking questions 19. Make irresistible offers - develop offers specifically for members of your community and/or announce your offers first to your community in your social networks 20. Create a focus group - engage members of your social network to give you feedback and encourage them to participate in research to help you further refine your offering 21. Provide exclusive content - make this available to members of your community 22. Integrate your programme - reference your social networking sites across your online and offline marketing and communications 23. Build your email database - integrate ways to build your mailing list through your social your social networks 24. Introduce social ecommerce – explore ways to introduce ways for people to purchase your products and services through your social network for example introducing a store in your Facebook Page 25. Target your social ads - test investing in advertising through social networks with ads in platforms such as Facebook, LinkedIn and YouTube
  4. 4. BizGrowthNews.com© Krishna De 26. Expand your network - by joining and participating in relevant online groups and social networks from niche networks to creating or participating in relevant LinkedIn Groups 27. Leverage traditional media - integrate your social network channels into your traditional media and explore how to connect to to journalists and reporters through your social networks 28. Monitor your results - review your performance against the goals you set for your social networking and refine your plan moving forward 29. Do not abandon ship - if you use social networking to support a specific campaign, ensure that you have a plan for how you will close off your programme 30. Continue your social media education - invest in your business to fast track your success by attending workshops, reading, listening to podcasts, working with a mentor and of course putting into practice what you have learnt so that you identify what works for your business. Here are some additional FREE resources: Digital marketing resources BizGrowthResources.com Social media marketing tips www.Facebook.com/MarketingMentor Facebook marketing tips www.Facebook.com/BizGrowthMedia Social media marketing blog www.BizGrowthNews.com Social media video tutorials www.YouTube.com/BizGrowthTV Krishna on Twitter www.Twitter.com/KrishnaDe

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