13 Considerations For Digital Marketing And Social Media Communications In 2013


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This presentation was given to members of the Chartered Institute of Marketing and The Chartered Institute of Public Relations in Northern Ireland.

If you find the presentation of interest please join me on Google Plus where I share research and data to help you build capability in your organisation to support you in your journey to becoming a social business.

You will find me at http://bit.ly/KrishnaDe

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13 Considerations For Digital Marketing And Social Media Communications In 2013

  1. 1. 13 Considerations For DigitalMarketing And Social Media Communications In 2013 Presented by Krishna De at a briefing of The Chartered Institute of Marketing and The Chartered Institute of Public Relations February 2013
  2. 2. The Largest Demographic Online In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphonesKrishnaDe.com Source: comScore UK Digital Future in Focus 2013
  3. 3. Is Your Digital Marketing Mobile Ready? 74 % of users are more likely to return to a mobile site* Almost one third of page view in the UK are from mobiles or tablets Source: comScore UK Digital Future in Focus 2013KrishnaDe.com Source: Search Engine Watch http://bgn.bz/sejses
  4. 4. The Most Popular Social Networking Sites In The UK Are… Source: comScore UK Digital Future in Focus 2013KrishnaDe.com
  5. 5. Is Pinterest Relevant For Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK 15 % of US Adults Online Use Pinterest while 16% Use Twitter Source: Pew Internet December 2012* Source: comScore UK Digital Future in Focus 2013KrishnaDe.com Source: Article http://bgn.bz/gppid12
  6. 6. CEO’s Believe Social Media Will Become One Of The Top Two Ways To Engage Customers (first will continue to be face to face) Source: IBM Global CEO Study 2012KrishnaDe.com Source:: IBM Global CEO Study 2012
  7. 7. CEO’s Of The World’s Top 50 Companies Are Increasingly Engaging In Digital Communications And Social Media Your WebsiteKrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013
  8. 8. What Is Your Cost Per Lead By Channel? Your WebsiteKrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012
  9. 9. The Emergence Of Converged Media To Enhance Marketing EffectivenessKrishnaDe.com Source: Converged Media Imperative Altimeter Group
  10. 10. Becoming A Social Enterprise Social Media Is No Longer Just About Marketing And PR Your Website Increasingly we see organisations benefit from integrating social technologies across theKrishnaDe.com organisation, enhancing organisational effectiveness and employee engagement
  11. 11. Photo credit http://bgn.bz/flwindmill P.O.W.E.R Use the P.O.W.E.R plan to audit and evaluate how effectivelyKrishnaDe.com your social media activities are integrated into your marketing
  12. 12. 1. Be Proactive To Prevent A Social Media CrisisKrishnaDe.com Article http://bgn.bz/smp
  13. 13. Photo credit http://bgn.bz/flnest 2. Invest In Your Home Base We can benefit from social platforms but remember that they may decideKrishnaDe.com close, a recent example being Posterous http://bgn.bz/gpposterous
  14. 14. Photo credit http://bgn.bz/flcontentteam 3. Establish Your Content Team Build capability in your organisation not only in formal social mediaKrishnaDe.com education but also in how to create relevant and engaging content
  15. 15. 4. Use Content Aggregation And Curation To Support Your Position Of Thought LeadershipKrishnaDe.com Article http://bgn.bz/klmmsm
  16. 16. 5. Build An Infrastructure So You Can Communicate In Real TimeKrishnaDe.com Article http://bgn.bz/oreo
  17. 17. Photo credit http://bgn.bz/flcameras It is essential that we plan our content marketing online and offline toKrishnaDe.com include visual elements – this will also help encourage online sharing
  18. 18. 7. Explore Opportunities For Social CommerceKrishnaDe.com Article http://bgn.bz/gpats
  19. 19. 8. Fully Integrate Social Customer Support Are you ready to scale your support?KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012
  20. 20. Photo credit http://bgn.bz/flsharing9. Make Your Content Easy To Share If you have developed great content enable it to easily be shared from yourKrishnaDe.com website and using platforms that enable others to embed your content
  21. 21. 10. Remember To Integrate Your Social Media Online And OfflineKrishnaDe.com Article http://bgn.bz/klmmsm
  22. 22. 11. Ignore Google At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013 "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clickingStudy the top Accenture Consumer Trends on (verified) results. The true cost of remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, GoogleKrishnaDe.com Article http://bgn.bz/gpschmidt
  23. 23. Photo credit http://bgn.bz/flwarning 12. Integrate Digital Communications Into Your Crisis Management Plans Ensure your risk management and crisis management plans to take into account how you can useKrishnaDe.com social technologies both as an early warning system and to share your resulting communications
  24. 24. 13. Proactively Manage Your Own Digital Footprint As a professional in marketing or public relations we need to remember to manageKrishnaDe.com our own digital footprint and online reputation to support our career goals
  25. 25. If you found this of interest let’s connect On Google Pluswhere I share latest trends and research http://bit.ly/KrishnaDe