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Indian general elections 2014 and social mobile apps

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How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?

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Indian general elections 2014 and social mobile apps

  1. 1. Indian General Elections 2014 and Social Mobile Apps
  2. 2. Earlier!  People vote their candidates  Ballots and political campaigns Fate Decided?
  3. 3. Now?
  4. 4. But the Big Question? How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?
  5. 5. India Today • 64% of our population is in the age bracket of 15-64 years • The median age is 25 years • i.e. more than 50% of India’s current population is below the age of 25 and over 65% below the age of 35.
  6. 6. Delhi elections has shown that at least 50% of 18-19-year-olds in Delhi haven’t even registered to vote.
  7. 7. If you want to be the change! “VOTE”
  8. 8. How can we make Young India vote? Create Awareness Being Social is the key A recent study reveals that the biggest spike of smartphone users is in the youngest age group between 18 to 22 years, where numbers have gone from 5% in 2012 to 22% in 2013, a four-fold increase.
  9. 9. How Social Media apps can help?
  10. 10. 1. Customer Engagement Programs Chatime Malaysia partnered with WeChat offering users an opportunity to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat platform.     Personalized Engagement Mobile Engagement Real time interactions More Opinions, More Sharing
  11. 11. 2. Games  Addicted to Games  More Engagements  Create a sync
  12. 12. 3. Connect users from offline to online  Political Gatherings to Groups on social apps  More reach with minimal spend
  13. 13. 4. Social Platform  Perfect Example of Citizen retaking the ownership  Citizens involved in decision making  Send personalized messages to citizens
  14. 14. Are Not Real Anymore!!!

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