Paneer Demand Rising in India


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Paneer Demand Rising in India

  1. 1. Paneer Demand Rising in IndiaPaneer represents an integral part of many Indian recipes and its demand is continuously risingas both urban and rural disposable incomes continue to rise.IMARC Group, one of the world’s leading research and advisory firms, finds that the total marketfor paneer is expected to show robust growth in the coming years. According to the firm’s newreport, “Indian Dairy Market Report & Forecasts 2012 - 2017”, paneer represents an integralpart of many Indian recipes and its demand is continuously rising as both urban and ruraldisposable incomes continue to rise. Findings from the report also suggest that apart from thetraditional Indian recipes, the penetration of paneer in western fast foods is also increasingrapidly. Multinational fast food chains such as Dominos, Pizza Hut, McDonalds, etc arecustomizing their product offerings to suit the needs of Indian customers, and as a result, areadding paneer based fast foods to their menus.IMARC Group’s new report entitled “Indian Dairy Market Report & Forecasts 2012 - 2017”provides exhaustive information and objective analysis on the Indian dairy market along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian dairy market. The report can serve as an excellentguide for investors, researchers, consultants, marketing strategists, and all those who arelooking to foray into the Indian agriculture market in some form or the other.What we have achieved in this report: Comprehensive situation analysis of the Indian dairy market and its dynamics: Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream Focus of the analysis in each Class: Drivers and challenges in each market Historical, current & future sales trends (2006 - 2017) Historical, current & future volume trends (2006 - 2017) Historical, current & future price trends (2006 - 2017) Size and analysis of the organized and unorganized markets Structure of the market
  2. 2. Key players and products available in these markets Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products: In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India Focus of the analysis: Buying behavior Price sensitivity Nutritional requirements Consumer awareness of value added products Brand loyalty and switching trends Potential of value added dairy products in India Understanding the current landscape of natural colouration in dairy products Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream Focus of the analysis: Size of the natural colouration market in India Key drivers and challenges in the market Usage of natural colouration in dairy productsInformation Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.
  3. 3. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databasesTo buy the complete report or to get a free sample, please contact:IMARC Group - AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group - Europe, Middle East & AfricaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group - Europe, Middle East & AfricaEmail: apac@imarcgroup.comPhone: +1-631-791-1145