Enagement and leadership branding


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Effective leadership has long been acknowledged as an essential prerequisite for employee engagement to take place. In this challenging time, senior leaders in organisations with highly-engaged workforces in the private, public and third sectors engage their people, and the contribution made by narrative and storytelling to the way that they communicate with their employees for better impact on bottomline.

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  • Enagement and leadership branding

    1. 1. Bridging the gap between people and possibilities <br />Krishanu Bhattacharjee<br />
    2. 2. Maximize organization performance <br />
    3. 3. Keys to disengagement<br />1<br />I can’t be engaged if I am overwhelmed <br />2<br />I can’t be engaged if I am scared <br />3<br />I can’t be engaged if I can’t do it <br />4<br />I can’t be engaged if I don’t see the big picture<br />5<br />I can’t be engaged if it’s not mine<br />6<br />I can’t be engaged if my leaders don’t face reality<br />
    4. 4. Keys to engagement<br />1<br />Connecting through images and stories<br />2<br />Creating pictures together <br />3<br />Believing in leaders <br />4<br />Owning the solution <br />5<br />Playing the entire game <br />6<br />Practicing before performing <br />
    5. 5. What employees want from companies <br />1<br />Being part of a winning organization <br />2<br />Working for admired leaders <br />3<br />Having positive working relationship <br />4<br />Doing meaningful work <br />5<br />Recognition and appreciation<br />6<br />Living a balanced life<br />
    6. 6. What employees want from leaders<br />1<br />Degree to which employees feel that their leaders are giving a clear vision of the company <br />2<br />Degree of confidence in the ability of their leaders<br />Degree to which they feel that leaders recognize the employees’ role of the employees in the success of the company <br />3<br />4<br />Degree of leaders’ commitment to providing high quality products and services <br />5<br />Degree of confidence in the senior leadership <br />
    7. 7. Leadership<br />Engagement<br />
    8. 8. “<br />If your actions inspire others to dream more, you are a leader<br /> Chinese proverb<br /> Leadership<br />Engagement<br />”<br />
    9. 9. Leaders’ role in engagement <br />
    10. 10. Competencies for effective narrative <br />
    11. 11. Associated Behaviors and characteristics <br />
    12. 12. Leads by example <br />Associated Behaviors and characteristics <br /><ul><li>Is interested in employees’ work and has an involvement in the business
    13. 13. Wants employees to do the same: admits mistakes</li></ul>Empowering <br /><ul><li>encourages people to speak up</li></ul>Collaborative<br /><ul><li>has an open-door policy for employees
    14. 14. Undertakes frequent visits to interact with people</li></li></ul><li>Treats people well<br />Associated Behaviors and characteristics <br /><ul><li>Gets to know employees
    15. 15. Meets their needs </li></ul>Humble <br /><ul><li>Rank is not relevant, no ego, not looking for compliments </li></ul>Trustworthy <br /><ul><li>Fulfills commitment made </li></li></ul><li>Communication Methods (Internal) – Face to face <br />1<br />7<br />Team meetings <br />Site visits<br />8<br />2<br />Floor walk <br />Management Meetings <br />9<br />3<br />Open door sessions<br />Staff briefings <br />10<br />4<br />Informal Interactions<br />Forums<br />11<br />5<br />Webinar<br />Focus Groups<br />6<br />12<br />Conferences/Unconferencing<br />Quarterly/Annual Meet<br />
    16. 16. Newsletters <br />Communication Methods (Internal) – Non direct channels<br />Personal Blog<br />Twitter<br />eMail<br />Intranet<br />Electronic Display Board<br />Tele conference<br />Videos<br />Posters<br />Media/Press Mentions<br />
    17. 17. Krishanu Bhattacharjee<br />eMail: krish.b@gmail.com<br />Twitter: twitter.com/krishbhatt<br />Linkedin: linkedin.com/krishanub<br /> Leadership<br />Engagement<br />