Wireless Freedom (By Kris Haamer)

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Wireless Freedom (By Kris Haamer)

  1. 1. Wireless Freedom Movement WiFi.ee By Kris Haamer
  2. 2. Mission• WiFi.ee – For the advancement of wireless technologies in Estonia• In 5 years revolutionized the way wireless Internet is consumed in the country• Estonia today enjoys the most widespread network of open hotspots in the world
  3. 3. Values• Internet has to service the interests of the society as a whole• Internet is like water or electricity• If the society cannot support the rise of the Internet, the citizens will
  4. 4. Communications ModelInternal: External:• Community • Users• Governments • National media• ISPs • International media• Clear communication with each group increases benefits for all
  5. 5. Public Free Hotspots • 2001 – 1 • 2005 – 430 • 2002 – 5 • 2006 – 700 • 2003 – 30 • 2007 – 1150 • 2004 – 210 • The number of hotspots has multiplied within every year
  6. 6. InfluenceCertification & Audit• Technologies • Hotspots• Security • Products• Certification guarantees quality of service, security and usability
  7. 7. National Media• Close relations with news media• All media relations conducted by the same WiFi.ee representative• Media is a tool for building Internet adoption in the society
  8. 8. International Media • California • Western Europe • BBC, CBS, Reuters, and others • WiFi.ee helps to present innovation as the image of Estonia
  9. 9. Corporate Identity• News coverage• Community• Branding• WiFi.ee uses clear and uncomplicated branding across the range
  10. 10. Wireless Outlet
  11. 11. Public Transport
  12. 12. Web Community
  13. 13. Strenghts• Wireless is everywhere• Strong international relations• Clarity of focus & communication• WiFi.ee has been successful in presenting a clear image of the benefits of wireless
  14. 14. Ideas for Improvement • Issues & crisis management should be better organized • Unused opportunities for international growth • WiFi.ee needs to extend the utilization of PR tools to reach a wider audience
  15. 15. Thank You!

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