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Digital Signage Strategies Forum 2010

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Digital Signage Strategies Forum presentation by Kris Collins and John Wells. Presented at Earls Court on Wednesday 5 May 2010.

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Digital Signage Strategies Forum 2010

  1. 1. Standardizing and Unifying Your Digital Signage Systems To Save Money and Maintain Corporate Branding Kris Collins, Dip DigM - Online Marketing Manager John Wells - Computer Services Manager University of Bedfordshire
  2. 2. Presentation Overview <ul><ul><li>Where we started! </li></ul></ul><ul><ul><li>Current set-up and future roll out plans  </li></ul></ul><ul><ul><li>Challenges and strategies for infrastructure </li></ul></ul><ul><ul><li>integration  </li></ul></ul><ul><ul><li>Corporate branding across locations </li></ul></ul>
  3. 3. Where we started! Butterfield Park campus Luton campus Putteridge Bury campus Bedford campus Buckinghamshire campus 22 Screens across five campuses with nine different editors.
  4. 9. Where we started! A single message would need to be sent to nine people to add to their screens. The reliance is on them to publish it and remove it when asked. Not a very reliable system and extremely high maintenance! The answer... put in a new system!
  5. 10. Current set-up... Butterfield Park campus Luton campus Putteridge Bury campus Bedford campus Buckinghamshire campus Distribution box
  6. 11. Current set-up and future roll out plans
  7. 12. Current set-up and future roll out plans
  8. 13. Future roll out plans An additional 6 boxes in the new campus centre building and a further 4 on the Luton campus. Possible additional screen within the shuttle bus and running off a wireless dongle. DSM needed due to number of boxes - monitoring is essential but high maintenance, an automated system helps to flag up issues!
  9. 14. Challenges and strategies for infrastructure integration Choosing a Digital Signage System IPTV/Video on Demand Integrating Extending
  10. 15. Choosing a Digital Signage System We looked at about half a dozen systems … and took about 8 months to come to a decision!
  11. 16. IPTV, Off-Air Recording and Video on Demand Off-Air Recording onto DVD Bank of 12 DVD-R + Freeview Archive held on library shelves Change Drivers: Rooms refurbished 21st Century on-line solution Inter- and Intra-campus TV distribution Integration with digital signage OneLan OmniServer chosen Photo: http://bit.ly/WeyXb
  12. 17. IPTV, Off-Air Recording and Video on Demand
  13. 18. Integrating OneLan with Existing Infrastructure Existing Screens – DVI or VGA? M&E – Network Points, Power Outlets? Screen Placement, NTB fixing Network Infrastructure Static/Dynamic IP Addressing Information Sources RSS, Text, Video Personnel, Departments Editorial control
  14. 19. Integrations <ul><li>LDAP Authentication </li></ul><ul><li>Information Services </li></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>BBC News </li></ul></ul><ul><ul><li>University of Bedfordshire News </li></ul></ul><ul><li>TV Feeds </li></ul><ul><ul><li>BBC News </li></ul></ul><ul><ul><li>Sky News </li></ul></ul><ul><li>Ad-hoc text </li></ul>
  15. 20. Extending the System Additional Players Room Timetabling Graduations Videoconference/Lecture Streaming Vivas Photo: showbus.com <ul><li>Travel Services </li></ul><ul><ul><li>Arriva </li></ul></ul><ul><ul><li>Network Rail </li></ul></ul><ul><li>Shuttle Bus </li></ul>
  16. 21. Corporate branding across multiple locations Default, standard design with no local editor access to change the layout. Move the branding onto the screen layout & out of the presentation area. Reduces the misuse of logos appearing in the content. Scheduled content ensures that old news is removed when needed. 
  17. 22. Corporate branding across multiple locations Use of RSS/Atom feeds, page clippings and hosted videos to re-use content from your website. Remember to train the editors who add content, you’ll be surprised how often this is overlooked!
  18. 23. Key points to remember Work out your priorities, do you want a web based system or a local PC that runs your network, who needs access? Put a policy in place, there are plenty of 3rd parties offering free hardware, anyone can sign up and they're tricky to remove! Be nice & socialise! Demanding a change is never as easy as gentle persuasion. Remember that you still need these editors to be in place, using your new system. Most importantly,  no system does everything you want it to and you'll still need to manually manage parts of it!

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