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Dmf09 Krimson Drupal At Nebus Loyalty

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This 30 minute presentation was presented on Oct 22, 2009 at Digital Marketing First event in Brussels, Belgium.

During the presentation, Dries Coucke and Roel De Meester explain, how open source products, and Drupal more in particular can help to bring more freedom of choice for companies in need of campaign sites or eShops.

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Dmf09 Krimson Drupal At Nebus Loyalty

  1. 1. How to lose your clients <ul><li>… and make them feel good about it </li></ul><ul><li>A loyalty marketing showcase </li></ul>
  2. 2. Showcase : Loyalty Marketing <ul><li>How to lose a guy client in 10 days months </li></ul><ul><li>Krimson – Drupal architects </li></ul><ul><ul><li>Roel De Meester </li></ul></ul><ul><li>Nebus Loyalty </li></ul><ul><ul><li>Dries Coucke </li></ul></ul>
  3. 3. Overview <ul><li>Background – loyalty marketing </li></ul><ul><li>Problems w. current solution </li></ul><ul><li>Solution : Drupal brings freedom </li></ul><ul><li>Quickwins : Pick the low hanging fruits </li></ul><ul><li>The Future? </li></ul>
  4. 4. Background
  5. 5. Loyalty marketing
  6. 6. Nebus Loyalty
  7. 7. Online shops to redeem points
  8. 8. Online campaigns to fuel promotions
  9. 9. Marketing and communication agency
  10. 10. Problems
  11. 11. It's all about Freedom
  12. 12. Considerable budget spent
  13. 13. Closed Source
  14. 14. External development
  15. 15. (Almost) no control
  16. 16. Six weeks to place a logo
  17. 17. No results found
  18. 18. It's just a shop
  19. 19. UnFlexible
  20. 20. The solution
  21. 21. The right team
  22. 22. The Pickwick Project <ul><li>Dries Coucke </li></ul>
  23. 23. What is Drupal?
  24. 24. Krimson <ul><li>Krimson </li></ul><ul><ul><li>Drupal Architects from Antwerp, Belgium </li></ul></ul><ul><ul><li>Drupal only </li></ul></ul><ul><ul><li>Team of 9 people </li></ul></ul><ul><li>Focused on </li></ul><ul><ul><li>Technically challenging projects </li></ul></ul><ul><ul><li>Non profit market </li></ul></ul>
  25. 25. A community within
  26. 26. The right tools
  27. 27. Less budget spent
  28. 28. Open Source
  29. 29. Internal development
  30. 30. More control
  31. 31. Ægir features <ul><li>Define new platform(s) </li></ul><ul><li>Create new site </li></ul><ul><li>Manage/backup/restore/migrate sites </li></ul><ul><li>Manage dns/ database / webserver </li></ul>
  32. 32. Ægir step by step (1/3)
  33. 33. Ægir step by step (2/3)
  34. 34. Ægir step by step (3/3)
  35. 35. Default drupal solutions Faceted Searching Powerful Content Management
  36. 36. Challenges
  37. 37. Quick Wins
  38. 38. Quick wins Google ecommerce (5 min) Mailchimp integration (1hr) SEO Technical SEO out of the box PayPal integration (15 min) Ogone integration (2 days, reusable) Multilanguage Faceted search Share RSS feeds …
  39. 39. Status and near future
  40. 40. Follow the Druplicon to find us at ... DrupalVillage.be

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