marketing management " 7C"

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7 C in the Nirma Ltd

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marketing management " 7C"

  1. 1. c.p.patel & f.h.shsh college, Anand Krimal K.Patel Marketing Management “7 C” on the Washing Bar Company In select NIRMA Ltd 08-02-2014 Krimal Patel/ krimal2810@ymail.com 1
  2. 2. Corporation Type: Public Limited Industry : Fast-moving consumer goods (FMCG) Founded : 1969 Founder : Mr.Karashanbhai K. Patel Product : Nirma Detergent, Nirma soap Headquarters : Ahmadabad , india  NIRMA is a Private Limited Company & was into Public Limited Company in 1993. 08-02-2014 Krimal Patel/ krimal2810@ymail.com 2
  3. 3. Product Range • • • • • Nirma Detergent Powder, 500 G.- 1Kg Nirma Popular Powder, 500G. – 1kg Nirma Super Detergent Powder, 25, 500 G. – 1Kg Nirma Detergent Cake 125 – 250 G. Super Nirma Detergent Cake, 125 – 250 G. 08-02-2014 Krimal Patel/ krimal2810@ymail.com 3
  4. 4. List of products PRODUCTS BATHING SOAP DETERGENT CAKE DETERGENT POWDERS SUPER NIRMA DETERGENT POWDER NIRMA DETERGENT CAKE NIRMA POPULAR DETERGENT POWDER SUPER NIRMA DETERGENT CAKE NIRMA DETERGENT POWDER NIRMA BARATAN BAR NIRMA WASHING POWDER GREEN DETERGENT POWDER 08-02-2014 OTHER PRODUCTS INDUSTRIAL PRODUCTS NIRMA BEAUTY SOAP NIRMA SUDDH SALT LINER ALKYL BENZEN NIRMA BATH SOAP NIRMA TOOTHPASTE GLYCERIN NIRMA SANDLE NIRMA SHIKAKAI SULPHURIC ACID NIRMA HERBAL NIRMA BEAUTY SHAMPOO PATTY ACID NIRMA ROSEE SODA ASH NIRMA CLEAN NIRMA LIME Krimal Patel/ krimal2810@ymail.com 4
  5. 5. Cost • Nirma products were available at that time in 25gm, 500gm, 1000gm.. • Company set price according to quality & quantity of the product. • Nirma products were sold at half price as compared to its rivals. 08-02-2014 Krimal Patel/ krimal2810@ymail.com 5
  6. 6. Distribution channel : NIRMA (8 location) Depots (35) Distributor Retailer (2000) (2 Mn) Customer 08-02-2014 (400Mn) Krimal Patel/ krimal2810@ymail.com 6
  7. 7. Communication • Radio Advertising • Internet : www.nirma.co.in • T.V. Advertising – Through add films promoting the sales of its products • JINGLE OF NIRMA : “Duth si safedi Nirma se aye , Rangin kapada bhi khil khil jaye” Brand Ambassadors : Sonali Bendre  Hansika Motwani (Current)  08-02-2014 Krimal Patel/ krimal2810@ymail.com 7
  8. 8. Consumer • • • • • • • Better quality products. Cheaper in price. Variety in detergent for expensive clothes. Easily availability Attractive packaging Edge over other brand Eco-friendly / Non pollutant 08-02-2014 Krimal Patel/ krimal2810@ymail.com 8
  9. 9. Circumstances • Environment helps to inspire the internal customers to deliver their best with greater satisfaction. • Believes in discipline and pleasant working • environment. • Deliver the best satisfaction to customers. • Focused on quality, empowerment and opportunity rather than price. 08-02-2014 Krimal Patel/ krimal2810@ymail.com 9
  10. 10. 08-02-2014 Krimal Patel/ krimal2810@ymail.com 10

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