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Artistic Research, 
Critical Design & Social Innovation 
Frank Kresin 
Research Director 
@kresin / frank@waag.org
Smart Cities need Smart Citizens 
http://waag.org/en/blog/manifesto-smart-citizens
Technology 
• For self expression and 
communication 
• Linking people, groups, 
communities 
• Sharing thoughts, 
bluepri...
Waag Labs 
Open Design Lab 
Wet Lab Creative Care Lab 
Future Internet Lab 
Creative Learning Lab 
Urban Reality Lab 
http...
Results
ECOSYSTEM
http://www.amsterdam.nl/kunst-cultuur-sport/werkplekken/broedplaatsen/broedplaatsenkaart/
Ecosystem Amsterdam I 
Culture 
• Netherlands, Amsterdam especially, is 
full of networkers, wanting to 
collaborate for m...
Ecosystem Amsterdam II 
Support 
• There is a very active layer of 
support structures available: 
• Non-governmental inst...
Ecosystem Amsterdam III 
Human Capital 
• A large number of talented and 
motivated individuals is available 
• Many (East...
Knowledge institutes 
Developer hubs 
Accelerators 
Innovation labs
Enabler1-EU projects, network, real-time experiments, access to novel technologies, 
ENOLL living labs 
Enabler2-Amsterdam...
Ecosytem Evangelists 
Ivonne Jansen-Dings, 
Waag Society 
(hackathons) 
Arjen Hof- Civity 
(open data) 
CTO Office Amsterd...
Development Community
DEVELOPMENT COMMUNITY 
http://www.ams-amsterdam.com/
Partners
Ecosystem actors 
• Peers 
Forum Virium, FutureEverything, FING, Ars Electronica, 
I2Cat, Fablab network, Nesta, Young Fou...
Smart Citizen Kit 
http://waag.org/en/project/smart-citizen-kit
Fabschool 
http://waag.org/en/project/fabschool
Learnings 
• True innovation takes a leap of faith: 
chose your partners and sponsors wisely 
• Ecosystems need to be nurt...
VALUE
Creative Research
Value we bring 
• Neutral, non-profit space to gather and think 
outside of the box 
• Human centered co-creation practice...
Health Living Lab
Waag Values
What design can do? 
• Retain a focus on the user / citizen 
• Give a structure for being creative about 
problem-solving ...
Developing Services & Business
Outcomes
Activities & Services 
• Linking arts, science, technology & society in 
research programmes 
• Human centered product dev...
Users as Designers
Key 
activities 
Workshops 
Artistic 
Research Government 
Social 
Innovation 
Cost structure Revenue streams 
www.busines...
Income structure
Delivering to the Real World
Corporate Structure
Creative Research
Labyrinth Psychotica 
Jennifer Kanary: http://www.labyrinthpsychotica.org/
Bodyguard
Fairphone
Books
Fablab Amsterdam
Sint Antoniesbreestraat 69 
1011 HB Amsterdam 
waag.org 
Frank Kresin 
frank@waag.org 
@kresin
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Innovation Hub Waag Society

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Presentation delivered in a World Bank workshop on innovation hubs in Gran Concepcion, Chile, on October 6th till 10th 2014. The slideshow outlines Waag Society's approach and consists of four themes: ecosystem, delivering value, developing services & business, and delivering to the real world.

More information on the workshop (mostly in Spanish) can be found here: http://www.innovationhubs.org

Published in: Government & Nonprofit
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Innovation Hub Waag Society

  1. 1. Artistic Research, Critical Design & Social Innovation Frank Kresin Research Director @kresin / frank@waag.org
  2. 2. Smart Cities need Smart Citizens http://waag.org/en/blog/manifesto-smart-citizens
  3. 3. Technology • For self expression and communication • Linking people, groups, communities • Sharing thoughts, blueprints, algorithms • Reflecting & understanding And discovering it’s underlying meaning.
  4. 4. Waag Labs Open Design Lab Wet Lab Creative Care Lab Future Internet Lab Creative Learning Lab Urban Reality Lab https://www.waag.org/en/labs/research
  5. 5. Results
  6. 6. ECOSYSTEM
  7. 7. http://www.amsterdam.nl/kunst-cultuur-sport/werkplekken/broedplaatsen/broedplaatsenkaart/
  8. 8. Ecosystem Amsterdam I Culture • Netherlands, Amsterdam especially, is full of networkers, wanting to collaborate for mutual benefit • Players are to-the-point, direct, mostly non-political • Short lines between different kinds of stakeholders • Sometimes: looking for too short-term effect • So: need to find the rights partners that want to innovate with you Policy • Feedback loops from civil society & companies do exist. • Amsterdam invites people in and helps to organise • Keen eye for bottom-up development, and connecting to bottom-up developers • Policy mindset is favourable to novelty and innovation. • A lot is learned from international cooperation
  9. 9. Ecosystem Amsterdam II Support • There is a very active layer of support structures available: • Non-governmental institutions • Foundations • Funding agencies • Accelerators • Knowledge institute • Civil society groups • Over 60 innovation hubs • The culture is informal, which makes professionals easy to access • The internet, business & financial support structures are well developed Markets • Amsterdam is the Netherlands most important & vibrant creative design hub • Lots of startups • Some large companies (TomTom, Guerilla Games, Philips, Shell) • Lots of business clubs, networking agencies • Openness to disruptive innovation (Uber, AirBNB) • However: there is not a Silicon Valley start-up culture (yet)
  10. 10. Ecosystem Amsterdam III Human Capital • A large number of talented and motivated individuals is available • Many (Eastern Europeans, Chinese & Indians) come to study in NL • Open, tolerant atmosphere • Short ties to educational & research institutions • Actors are generally good at networking • Entrepreneurship skills & mindset starting to become bigger Finance • Top-sector Creative Industries • Government invests in accelerators • Crowd-funding becomes available • Funding for collaborations between universities and companies • Tax reduction in innovation • Tax reduction for start-up companies • European funding for start-ups and large integrated projects
  11. 11. Knowledge institutes Developer hubs Accelerators Innovation labs
  12. 12. Enabler1-EU projects, network, real-time experiments, access to novel technologies, ENOLL living labs Enabler2-Amsterdam Economic Board: PPP’s, business community, experiences from pilots Slide courtesy of Katalin Gallyas, CTO Office Amsterdam
  13. 13. Ecosytem Evangelists Ivonne Jansen-Dings, Waag Society (hackathons) Arjen Hof- Civity (open data) CTO Office Amsterdam Ger Baron CTO Willem Koeman (PPP’s) Katalin Gallyas Policy, frameworks, Funds
  14. 14. Development Community
  15. 15. DEVELOPMENT COMMUNITY http://www.ams-amsterdam.com/
  16. 16. Partners
  17. 17. Ecosystem actors • Peers Forum Virium, FutureEverything, FING, Ars Electronica, I2Cat, Fablab network, Nesta, Young Foundation, .. • Cities Amsterdam, Helsinki, Manchester, Barcelona, Rome, Lisbon, Athens, Berlin, London, … • Companies Cisco, CMG, IBM, Glimworm, Rooter, .. • Knowledge Institutes Aalto, MIT, Esade Business School, Dundee, iMinds, .. • Funding H2020, Creative Europe, Erasmus+, FI-PPP, AAL
  18. 18. Smart Citizen Kit http://waag.org/en/project/smart-citizen-kit
  19. 19. Fabschool http://waag.org/en/project/fabschool
  20. 20. Learnings • True innovation takes a leap of faith: chose your partners and sponsors wisely • Ecosystems need to be nurtured: you have to give before you take • Ecosystems are about people, therefore about trust • It can take considerable time to get to know it and for them to know you • There are always more ways to get there
  21. 21. VALUE
  22. 22. Creative Research
  23. 23. Value we bring • Neutral, non-profit space to gather and think outside of the box • Human centered co-creation practice • Communities of users and civil society • Design Thinking & Design Doing • Bringing art & culture into innovation • Extensive network / ecosystem • Hands-on technology knowledge • International scouting of new ideas
  24. 24. Health Living Lab
  25. 25. Waag Values
  26. 26. What design can do? • Retain a focus on the user / citizen • Give a structure for being creative about problem-solving • Test iterations of possible solutions in order to learn more about the problem • Identify new, more relevant ideas and services and steward them through delivery • Engage users (citizens and employees) in the design of change. Design Council, UK: Restarting Britain
  27. 27. Developing Services & Business
  28. 28. Outcomes
  29. 29. Activities & Services • Linking arts, science, technology & society in research programmes • Human centered product development • Facilitating innovation processes • Consultancy, workshops & brainstorms • Visualizations, demonstrators & prototypes • Incubating products • Organizing events & competitions • Academy programme
  30. 30. Users as Designers
  31. 31. Key activities Workshops Artistic Research Government Social Innovation Cost structure Revenue streams www.businessmodelgeneration.com Key resources Key partners Value proposition Costumer relationships Costumer segments Channels Critical Design Companies (small/large) Creative Industries Fund Research Funding Assignments Human Talent Lab Infrastructure Travel, Expenses, .. Funding Agencies Designers Programmers Domain Experts website Presentations Peers Knowledge Institutes Cities R&D Facilitations Academy Individuals / Groups Civil Society City of Amsterdam Products & Services Knowledge one-to-one contact Human Centered:
  32. 32. Income structure
  33. 33. Delivering to the Real World
  34. 34. Corporate Structure
  35. 35. Creative Research
  36. 36. Labyrinth Psychotica Jennifer Kanary: http://www.labyrinthpsychotica.org/
  37. 37. Bodyguard
  38. 38. Fairphone
  39. 39. Books
  40. 40. Fablab Amsterdam
  41. 41. Sint Antoniesbreestraat 69 1011 HB Amsterdam waag.org Frank Kresin frank@waag.org @kresin

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