The Likebutton<br />Best practices<br />KRDS - FacebookDeveloper Garage Paris<br />
KRDS, leadingEuropeanagency in brands communication on Facebook<br />KRDS isrecommended to advertisersby Facebook<br />
LikebuttonWhatisit ?<br />
Likebutton’simplementationin the US<br />News<br />9 of the TOP 10 websites<br />e-commerce<br />18 of the TOP 25 websites...
1. Share<br />
2. Subscription<br />
3. SMO<br />
3. SMO<br />
4. Social proof<br />
LikebuttonFor doingwhat ?<br />
1.  GenerateTraffic<br />50 to 300% <br />increase in Facebookreferraltrafficafterintegrating the Likebutton<br />
1. Generatetraffic<br />Facebook is the #1 source of trafficto the 17m-page views site<br />Facebook is the #1 source of t...
2. Increase sales<br />
2. Increase sales<br />Share’s value on Eventbrite :<br />$0.43<br />$0.90<br />$2.34<br />$2.52<br />
LikebuttonDOs & DON’Ts<br />
Keep<br />Using theSharebutton<br />DON’T<br />1 click<br />2 clicks<br />The best way to spread<br />in the News Feed<br />
DO<br />Use <br />Likebuttons<br />
DO<br />Place theLikebutton<br />next to<br />the content<br />
DON’T<br />Give more thanthreeshareoptions<br />
DO<br />Just enough<br />
DO<br />Put faces<br />CTR : x 2.5 <br />
Pick<br />the right style<br />DO<br />
DON’T<br />
DO<br />Publish to yourlikers<br />
DO<br />Publish to yourlikers<br />
DO<br />Publish to yourlikers<br />
Mischoose<br />the type object<br />DON’T<br />
Mischoose<br />the type object<br />DON’T<br />
Put the Likebutton<br />afterpurchase<br />DO<br />x 2.5<br />increase in conversion rate<br />
DO<br />Test & learn<br />
www.krds.com<br />Fr.allfacebook.com<br />Twitter.com/KRDS<br />Facebook.com/KRDS<br />contact@krds.com <br />+33 970 445 ...
KRDS - Our expertise<br />Facebook Pages<br />Set-up<br />   Animation & Moderation<br />   Fan base growth<br />Customize...
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The Like button - DOs & DON'Ts

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The Like button - DOs & DON'Ts

  1. 1. The Likebutton<br />Best practices<br />KRDS - FacebookDeveloper Garage Paris<br />
  2. 2. KRDS, leadingEuropeanagency in brands communication on Facebook<br />KRDS isrecommended to advertisersby Facebook<br />
  3. 3.
  4. 4. LikebuttonWhatisit ?<br />
  5. 5. Likebutton’simplementationin the US<br />News<br />9 of the TOP 10 websites<br />e-commerce<br />18 of the TOP 25 websites<br />
  6. 6. 1. Share<br />
  7. 7. 2. Subscription<br />
  8. 8. 3. SMO<br />
  9. 9. 3. SMO<br />
  10. 10. 4. Social proof<br />
  11. 11. LikebuttonFor doingwhat ?<br />
  12. 12. 1. GenerateTraffic<br />50 to 300% <br />increase in Facebookreferraltrafficafterintegrating the Likebutton<br />
  13. 13. 1. Generatetraffic<br />Facebook is the #1 source of trafficto the 17m-page views site<br />Facebook is the #1 source of traffic (exceptsearchengines)<br />
  14. 14. 2. Increase sales<br />
  15. 15. 2. Increase sales<br />Share’s value on Eventbrite :<br />$0.43<br />$0.90<br />$2.34<br />$2.52<br />
  16. 16. LikebuttonDOs & DON’Ts<br />
  17. 17. Keep<br />Using theSharebutton<br />DON’T<br />1 click<br />2 clicks<br />The best way to spread<br />in the News Feed<br />
  18. 18. DO<br />Use <br />Likebuttons<br />
  19. 19. DO<br />Place theLikebutton<br />next to<br />the content<br />
  20. 20. DON’T<br />Give more thanthreeshareoptions<br />
  21. 21. DO<br />Just enough<br />
  22. 22. DO<br />Put faces<br />CTR : x 2.5 <br />
  23. 23. Pick<br />the right style<br />DO<br />
  24. 24. DON’T<br />
  25. 25.
  26. 26. DO<br />Publish to yourlikers<br />
  27. 27. DO<br />Publish to yourlikers<br />
  28. 28. DO<br />Publish to yourlikers<br />
  29. 29. Mischoose<br />the type object<br />DON’T<br />
  30. 30. Mischoose<br />the type object<br />DON’T<br />
  31. 31. Put the Likebutton<br />afterpurchase<br />DO<br />x 2.5<br />increase in conversion rate<br />
  32. 32. DO<br />Test & learn<br />
  33. 33. www.krds.com<br />Fr.allfacebook.com<br />Twitter.com/KRDS<br />Facebook.com/KRDS<br />contact@krds.com <br />+33 970 445 098<br />*<br />)<br />
  34. 34. KRDS - Our expertise<br />Facebook Pages<br />Set-up<br /> Animation & Moderation<br /> Fan base growth<br />Customizedtabs<br />FacebookAds<br /> Facebook adspurchase and campaign management<br /> CPC and CPFan’sOptimisation<br />Facebook Applications<br />Ideas and design<br />Technical implementation and graphic<br />Development and integration<br /> Facebook Advertising<br />Hosting<br />Terms of service’s expertise<br />Facebook Connect / Social Plugins<br /> Consulting<br />Implementation on yourwebsite<br />

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