Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ORGANIC SOCIAL IMPRESSIONS 
VS PAID SOCIAL IMPRESSIONS BY 
KRDS
KARAM FLORA 
Social Media Strategist - KRDS 
Karam.flora@krds.com 
Karam Flora is the Social Media Strategist at KRDS, a l...
Organic 
Impressions 
The number of times your 
content was displayed in a 
user’s News Feed, ticker, or on 
your page. 
O...
Paid Impressions – Top Choice Organic Impressions – Top Choice 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY K...
Impact of Paid & Organic Impression on Social 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS 
10% 
Brand R...
What Parameters to Focus on Social – Organic VS Paid Media 
• Reach 
• CTA 
• Crowd Source 
• Copy Score 
• Performance of...
Why should I focus on both medium 
Paid media were 30% to 
60% more likely to reach 
Facebook users who 
have liked 100 or...
Organic Reach & Engagement 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
Engagemen 
t of types of 
content 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
Next level of Precise Targeting via Paid Media 
Custom 
Audience 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY...
Success for Organic 
Impression on Social 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS 
• Post on time 
...
Success for Paid 
Impression on Social 
ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS 
• Use the targeting...
THANK 
YOU 
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS
Organic social impressions Vs paid social impressions by KRDS India
Upcoming SlideShare
Loading in …5
×

Organic social impressions Vs paid social impressions by KRDS India

1,287 views

Published on

In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?

For Organic Social Impressions vs Paid Social Impressions:

1) Opportunities with Paid Media on Social on different platforms

2) Opportunities to increase brand asset engagement without Media spends

3) How and Where to spend and why?

4) Building your Social Strategy with Media and Without Media

5) What Parameters to Focus on on Social – Organic VS Paid Media

6) Impact of Paid Media Impressions to brands

7) Use of Organic Data for analysis

8) Different channels – Different devices – Various Module of Paid vs Organic Media.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Organic social impressions Vs paid social impressions by KRDS India

  1. 1. ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  2. 2. KARAM FLORA Social Media Strategist - KRDS Karam.flora@krds.com Karam Flora is the Social Media Strategist at KRDS, a leading Facebook Preferred Marketing Developer. Based out of new Delhi, India. Karam Flora is a Commerce graduate from Delhi University and expert in making Strategies and conceptualizing the innovating Social media campaign. With in-depth experience in handling communication in the social media platforms, he has helped many brands define and achieve their objectives. In a span of 5 years, Karam has done over 70+ campaigns on Social Media for the brands like adidas, Air France, BMW, Expedia, GAIL, Adobe, Philips, Reebok, Kellogg's, Kent RO, Blackberry’s Menswear, Microsoft, Citrix, Bose , IBM, Citibank, Metoffice – UK etc… ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  3. 3. Organic Impressions The number of times your content was displayed in a user’s News Feed, ticker, or on your page. ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS Paid Impressions The number of times your paid content was displayed.
  4. 4. Paid Impressions – Top Choice Organic Impressions – Top Choice ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  5. 5. Impact of Paid & Organic Impression on Social ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS 10% Brand Recall 4% Awareness 2% Purchase intent 4% Brand Recall 1.6% Awareness 0.3% Purchase intent Organic Paid
  6. 6. What Parameters to Focus on Social – Organic VS Paid Media • Reach • CTA • Crowd Source • Copy Score • Performance of Creative • Desktop or Mobile • ROI on different ad unit type Paid Media • Impressions • Reach to Fans/Non Fans • Performance of content type • Length of the content • User Engagement on content • Brand ROI • People Reached Organic ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  7. 7. Why should I focus on both medium Paid media were 30% to 60% more likely to reach Facebook users who have liked 100 or fewer pages 28% likely to reach users who hadn’t posted status updates in the past 28 days. Organic media is more effective in reaching heavier Facebook users & Twitter users Organic content reaches to 15% of its audience in the 3 hour of posting Users reached via paid media were more likely to shop and purchase goods and services than average Facebook users. Unpaid status update posts averaged five times more organic impressions than any other unpaid post type. ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS More than 51 percent of total campaign engagement was on mobile via paid media. Organically Photo and link posts had among the best click-through rates, at 0.07% and 0.06%, respectively In terms of paid media, video posts received a 36 percent viral boost, and offers saw a 23 percent gain.
  8. 8. Organic Reach & Engagement ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  9. 9. Engagemen t of types of content ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS
  10. 10. Next level of Precise Targeting via Paid Media Custom Audience ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS OS Paid 2G/3G Competitors Partner Program
  11. 11. Success for Organic Impression on Social ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS • Post on time according to FB analyzed time also your content has to be fresh • Be quirky in your content and show the young & wackiest side of the brand • Make your content more precise and give insight news with good creative • Make a good mix of your content type with relevant creatives & video to support Plan Smartly Content Affinity Be quirky
  12. 12. Success for Paid Impression on Social ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS • Use the targeting of the ads smartly and test your campaign with small budgets first. • Try and make mutiple ad campaigns with different age group, interest group this will help in understanding your audience in better way • Use the CTA to your ads smartly. Try not to divert the traffic outside FB or platform. • Set the right expectation from your campaigns. For e.g if it doesnt meet my first objective it should meet my second objective Right Focus CTA Interest A/B Testing
  13. 13. THANK YOU www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS

×