KRDS Case Study:
How Amway India reached 30k users and
became the number one Indian brand for
page-post engagement on Face...
KRDS Case Study: Amway India’s Community Management
Background and objectives
In May 2013, the Indian branch of the
multin...
KRDS Case Study: Amway India’s Community Management
Our Solution
KRDS created Amway India’s Facebook Page from
scratch and...
KRDS Case Study: Amway India’s Community Management
Amway India’s community
grew from 0 to over 30k fans
in just 3 months,...
KRDS Case Study: Amway India’s Community Management
Results
June July Aug
KRDS Case Study: Amway India’s Community Management
Results
June July Aug
KRDS Case Study: Amway India’s Community Management
Results
June July Aug
*Reach: number of people who see the posts
KRDS Case Study: Amway India’s Community Management
Top publications
Very quickly, Amway India’s Facebook
publications gen...
KRDS Case Study: Amway India’s Community Management
Top publications
1410
Likes
114
Comments
1174
Shares
3.3%
Engagement
R...
KRDS Case Study: Amway India’s Community Management
Global fans’ feedbacks (June to August 2013)
KRDS Case Study: Amway India’s Community Management
Global Results
10 million
of social impressions
generated in the users...
KRDS Case Study: Amway India’s Community Management
In June 2013, the provider of media analytics Socialbakers ranked Amwa...
KRDS Case Study: Amway India’s Community Management
THANK YOU
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com
KRDS Case Study: How Amway India reached 30k users and became the number one Indian brand for page-post engagement on Face...
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KRDS Case Study: How Amway India reached 30k users and became the number one Indian brand for page-post engagement on Facebook in 3 months of its launch

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KRDS Case Study: How Amway India reached 30k users and became the number one Indian brand for page-post engagement on Facebook in 3 months of its launch

  1. 1. KRDS Case Study: How Amway India reached 30k users and became the number one Indian brand for page-post engagement on Facebook in 3 months of its launch
  2. 2. KRDS Case Study: Amway India’s Community Management Background and objectives In May 2013, the Indian branch of the multinational direct selling company Amway awarded its Social Media duties to international Social Media agency KRDS after a multi-agency pitch process. The American multinational company goals included:  Recruiting a large fan database  Interacting and creating an effective relationship with the ‘young’ fans  Creating brand awareness and spreading Amway’s core values on Facebook  Identifying and rewarding the online brand ambassadors
  3. 3. KRDS Case Study: Amway India’s Community Management Our Solution KRDS created Amway India’s Facebook Page from scratch and started:  Posting on behalf of the American multinational company on Facebook two or three times a day  Interacting with fans through messages, timeline posts, quiz polls  Developing tabs such as Welcome, Community Guidelines and other applications  Moderating the received comments on an hourly basis  Supervising the Page’s Crisis Management
  4. 4. KRDS Case Study: Amway India’s Community Management Amway India’s community grew from 0 to over 30k fans in just 3 months, without any media purchase. Results
  5. 5. KRDS Case Study: Amway India’s Community Management Results June July Aug
  6. 6. KRDS Case Study: Amway India’s Community Management Results June July Aug
  7. 7. KRDS Case Study: Amway India’s Community Management Results June July Aug *Reach: number of people who see the posts
  8. 8. KRDS Case Study: Amway India’s Community Management Top publications Very quickly, Amway India’s Facebook publications generated very high engagement rates and extremely positive feedbacks. Some posts received over: 1421 Likes 152 Comments 1101 shares 1000 Comments 1000Shares 1000 Likes 4.7% Engagement Rate
  9. 9. KRDS Case Study: Amway India’s Community Management Top publications 1410 Likes 114 Comments 1174 Shares 3.3% Engagement Rate 1204 Likes 101 Comments 904 Shares Engagement Rate 2.1%
  10. 10. KRDS Case Study: Amway India’s Community Management Global fans’ feedbacks (June to August 2013)
  11. 11. KRDS Case Study: Amway India’s Community Management Global Results 10 million of social impressions generated in the users’ newsfeed between June and August! 4 million out of these social impressions have been generated by the posts virality
  12. 12. KRDS Case Study: Amway India’s Community Management In June 2013, the provider of media analytics Socialbakers ranked Amway India as the number one Indian brand for page-post engagement on Facebook among 200 brands “Why is Engagement Rate the #1 Social Metric? When we talk about Engagement, we are referring to the activity on your page, to fan interactions to your post types, etc. There are several types of Engagement metrics: Interactions – Like, Comments, Shares, Replies, Rewteets, and so on. Reach – the percentage of fans that have seen your post from your Page. Engagement Rates – a formula for quantifying brands’ success” Source: socialbakers.com
  13. 13. KRDS Case Study: Amway India’s Community Management THANK YOU feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com

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