Air France Case Study - Travel Challenge Facebook App May 2012

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Air France Case Study - Travel Challenge Facebook App May 2012

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Air France Case Study - Travel Challenge Facebook App May 2012

  1. 1. Application Travel Challenge – May 2012
  2. 2. Brief : promote AF new routes to Southern Europe
  3. 3. Solution : play a drag&drop jigsaw and form picture of a landmark orlandscape that highlights cities served by Air France new routes. Players toenter lucky daily draws to win one AF ticket to travel South….
  4. 4. ..before display new flight offers
  5. 5. Results 75,000 new fans 35,000 registered forms and 75% increase opt-ins Earned media 20,000 users driven by Open Graph viral channel 3 millions organic friend-to-friend impressions 3,500 clicks on « Book now » action

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