Kba Quadennial Review

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Review of programmes run by the Karangahape Road Business Association

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Kba Quadennial Review

  1. 1. KARANGAHAPE ROAD Mainstreet Programme Oct 2004 - Mar 2009
  2. 2. <ul><li>Design OK K Road Programme 2005 </li></ul><ul><li>Presentation to Hobson Board and Auckland City Law and Order Committee </li></ul><ul><li>Gain Police and Safer Auckland support </li></ul><ul><li>Stakeholder acceptance, consolidation and refinement of programme </li></ul><ul><li>Crime Prevention Through Environment Design Plan written (CPTED) </li></ul><ul><li>City funds KBA staff CPTED 06, 07, 08,09 </li></ul><ul><li>Survey Myers Park 08, 09 </li></ul>Safety
  3. 3. Night Security: Total Incidents Oct 06 vs Oct 07
  4. 4. Day Security: Total Incidents Dec 04-05-06-07
  5. 5. <ul><li>Centre spread in Ponsonby Flatwhite </li></ul><ul><li>7500 per month </li></ul><ul><li>PR campaigns </li></ul><ul><li>Database of 600 businesses </li></ul><ul><li>15,000 Business Directories - 2009 </li></ul><ul><li>Branded advertising: </li></ul><ul><li>Citymix Magazine & Café Guide, Air NZ video, *Backpackers map, *Auckland Tourism Guide, *Auckland Shopping Guide, *Link Bus Maps. *100,000 anually </li></ul>Marketing Tools
  6. 6. <ul><li>www.kroad.com </li></ul><ul><li>66,939 individual visitors 2008 </li></ul><ul><li>600 businesses listed & linked to URLs </li></ul><ul><li>On-line daily events calendar </li></ul><ul><li>E-news – Whats On, </li></ul><ul><li>monthly 300 subscribers </li></ul>Marketing Tools
  7. 7. <ul><li>Addresses the precinct’s current and future positioning </li></ul><ul><li>3-5 year plan for enhancement of physical, social/cultural and economic development, supported by integrated marketing and communications strategy </li></ul><ul><li>High level consultation with primary stakeholders </li></ul><ul><li>Brand launch 2008 </li></ul><ul><li>Commissioned from De Beer Marketing & Communications </li></ul>Strategic Marketing Plan 2006
  8. 9. <ul><li>K Road Karnival 2004 </li></ul><ul><li>Fringe Arts Festival 2005 </li></ul><ul><li>WRITE4GOLD 2006 </li></ul><ul><li>www.craftwerk.co.nz 06, 07, 08, 09 </li></ul><ul><li>Tango on the Town Square 06, 07, 08 </li></ul><ul><li>Fringe Festival Galatos 09 </li></ul><ul><li>www.crossstreetcarnival.com, 08, 09 </li></ul>Events
  9. 14. <ul><li>Establish Arts Manager </li></ul><ul><li>VAANA Mural Project Stage 1 & 2 </li></ul><ul><li>VAANA brochure </li></ul><ul><li>Artwalk Brochure 7000 issued 06, 07, 08 </li></ul><ul><li>Web Arts Calendar </li></ul><ul><li>Free Guided Walks </li></ul><ul><li>Broker art installations </li></ul><ul><li>Initiate public art </li></ul>Arts
  10. 15. Peter Lange Seat
  11. 16. Out of Space Marae George Nuku Photo Ralph Talmont
  12. 17. <ul><li>Established Heritage role </li></ul><ul><li>Participated Heritage Festival 05, 06, 07, 08 </li></ul><ul><li>Guided Walks 1000 people first summer </li></ul><ul><li>Heritage Brochure 10,000, 2006, 2008 </li></ul><ul><li>Persuaded City to review planning </li></ul><ul><li>Created registry of 300 buildings </li></ul><ul><li>Commissioned and funded review by Salmond Reed Heritage Architects 2007 </li></ul><ul><li>Pending City Planner response </li></ul>Heritage
  13. 19. <ul><li>Auckland City </li></ul><ul><li>NZ Police </li></ul><ul><li>Langham Hotel </li></ul>Thanks to <ul><li>Edward Bennett </li></ul><ul><li>pixelandgrain </li></ul><ul><li>Conor Clarke </li></ul><ul><li>De Beer Marketing & Communications </li></ul>Photos
  14. 20. KARANGAHAPE ROAD www.kroad.com

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