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Dma Final


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Dma Final

  1. 1. Cambodia<br />The Khmer Kingdom<br />Michelle | Rangsey | Peter | Kai Yuan<br />
  2. 2.
  3. 3. About Cambodia<br />Form of Government<br />Constitutional Monarchy<br />GDP Per Capita: US$1900<br />Population<br />Over 14 million<br />Language<br />95% speak Khmer <br />English is3rd most used<br />
  4. 4. About Cambodia<br />Geography<br />Land Area of 181,035 sq km<br />Neighbours with Thailand, Laos & Vietnam<br />Capital: Phnom Penh<br />Internet Penetration: 0.51%<br />
  5. 5. Traditional Media<br />122 national newspapers, 1 local and 14 foreign news agencies. 2 publicly owned and 13 private radio stations<br />Mass Media in Cambodia<br /> Support businesses and politicians<br /> Affected by political bribes<br /> Journalists caught in Cambodia’s violent political history<br /> Recent attacks on March 2, 2009 <br />
  6. 6. Digital Media in Cambodia<br />Internet Penetration rate : <br />0.05% (2000) to 0.51% (2008)<br />Internet censorship vs.‘Details are sketchy’<br />(<br />Chat and social networks<br />Hi5,, Soksabai, etc<br />Language Used: English<br />due to its international prevalence and difficulty in typing Khmer<br />In 2006 Google released Cambodian domain with Khmer fonts<br />
  7. 7. The “Cloggersphere”<br />‘Clogger’ society growing rapidly:<br />Tightly knitted group of individual bloggers<br />Initiated by former King, Norodom Sihanouk<br />Major events:<br /><ul><li>Cloggers Summit
  8. 8. BarCamp Phnom Penh (2009)</li></ul>Has initiatives to spread social media through education<br />
  9. 9. Interviews with the netizens<br />PreetamRai: Social media promoter<br />KalyanKeo: EarlyClogger ( Cambodian blogger )<br />SamphorsSambo: Clogger<br />ChakryaChea: Employee at the Department of Media and Communication & active netizen<br />SantelPhin: Avid and most followed Clogger<br />Eat Sophea: Deputy Head of Cabinet at the Ministry of Foreign Affairs and International Cooperation & passive netizen<br />
  10. 10. Interviews with the netizens<br />Infrastructure mostly contained within Phnom Penh and Siem Reap <br />Government increase accessibility by opening more ISPs & lowering costs <br />Infrastructure development by help from the S. Korean government<br />Popular Platforms: Facebook, Twitter, Hi5, Gmail chat, and Skype<br />User Demographics: mostly between ages 13 and 25<br />Preferred Language: English<br />Usage: Social & Entertainment (50%), Education (35%), General information (15%)<br />
  11. 11. Interviews with the netizens<br />Productive uses of Social Media:<br /><ul><li>Rally support and organise activities
  12. 12. Discussing governance, gender, education issues
  13. 13. Open platform for expression
  14. 14. Improved access to print news media
  15. 15. Benefits NGOs and government cooperation
  16. 16. Exposure to knowledge from outside Cambodia
  17. 17. Easier contact with family and friends abroad</li></li></ul><li>Interviews with the netizens<br /> For Businesses: Social media unexploited<br /> For Government: Used for internal & external communication but not extensively<br /> Disadvantages of Social Media:<br /><ul><li>Abuse of platforms
  18. 18. Addiction to online games
  19. 19. Low privacy & information security
  20. 20. Believed by some parents to be harmful for children</li></li></ul><li>Case: Suitcase Campaign<br /> Started by Beth Kanter<br />Professional Blogger, Trainer & Consultant<br />Focuses on using new media tool to support NGOs<br />Aims: <br />Educate Cambodian users about the internet<br />Advance social media usage in Cambodia<br />Raise US$4000 in funding<br />Leverage on Twitter, ChipIn, Blogs for fund raising<br />
  21. 21. Case: Suitcase Campaign<br />Beth Kanter’s Footprints in Cambodia <br /><ul><li> Train-the-trainers workshop
  22. 22. Keynote welcome
  23. 23. A conference workshop on blogging and video blogging techniques
  24. 24. Identify and interview 3-5 outstanding Cambodian Bloggers
  25. 25. Bring a suitcase of donated technology and non-profit T-shirts
  26. 26. Document the learnings from this personal fundraising campaign</li></li></ul><li>The Cambodian Media Landscape<br />Digital media still at an early stage<br />Accessibility limited to few major cities<br />Netizen population still small, but gradually growing<br />Traditional media is still strong<br />
  27. 27. Useful Links<br />General information<br />News<br />Forums<br />Videos<br />Tourist Guides<br />Wiki travel<br />Backpackers guide<br />Our Wiki:<br />