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The 10 tips are… <ul><li>Explore and get user empathy: </li></ul><ul><li>1. If you don’t go, you wont know </li></ul><ul><...
If you don’t go, you won't know 1 Multiple (team) eyes on the audience observes more… Quick and dirty observations over sc...
Free work from computer 2 Avoids “I’ll show you when finished” syndrome Facilitates early and honest feedback Communicates...
 
 
Visualize aimed user experience <ul><li>  Anchor in physical objects  </li></ul><ul><li>Ex: box, paper, moodboard, picture...
Project manager:  Status please? Project member:  You are annoying! Project member : Listen up... Project manager:   Great...
From functional specs to ABC culture…  A  B   C 5 Critical   to user experience Supports   user experience Nice   to have ...
Functional specs VS. abc culture Functional spec  (B+C+A) Deadline € Prioritised functions (A+b) Deadline € Fantasy!
My calender is ABC’ed!
ABC Poker for projects Engineer: Complex! Business girl:  Important Project Manager: Seach engine? B.  Search engine
ABC Poker round two Engineer: Easy! Business girl:  Important Project Manager: User uploads? B.  Search engine A.  User up...
ABC Poker finish Lets  cash in! Lets  cash in! Lets  cash in! B.  Debat A.  Comments C.  Something C.  Something C.  Somet...
ABC Poker Tour ‘09
Poker Manager
Engineers folding cards
Customers evaluating
C’s…   R.I.P.
Who is ABC’ing what? Hours     Project members Days     Project members + project manager (10 min. meeting)  Weeks     ...
Holy friday <ul><li>From:  disturbing maintenance (bugs and small features) </li></ul><ul><li>To:  lots of small victories...
Rapid prototypting    production 7
Failure is not an option… <ul><li>… it is a nessesity ! </li></ul><ul><li>Fail fast and often + quick & dirty user testing...
Trust is good...  …Google Analytics is better Techie:  Everybody is like me… Marketing dude:  Everybody wants to be like m...
Simple evalutions <ul><li>Stop:  What should we stop doing? </li></ul><ul><li>Start:  What should we start doing? </li></u...
So the 10 tips are… <ul><li>Explore and get user empathy: </li></ul><ul><li>1. If you don’t go, you wont know </li></ul><u...
For more fun… <ul><li>[email_address] </li></ul><ul><li>www.kragelund.dk </li></ul><ul><li>+ 45 28 14 30 12 </li></ul>
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10 tips on user driven development

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My team and I have developed 10 tips for doing user driven development in a simple way. The principles are based on agile development methodologies, innovation theory, visualization, quick and dirty anthropology and learning by doing.

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10 tips on user driven development

  1. 2. The 10 tips are… <ul><li>Explore and get user empathy: </li></ul><ul><li>1. If you don’t go, you wont know </li></ul><ul><li>2. Free work from computer </li></ul><ul><li>3. Visualize user experience </li></ul><ul><li>Prioritize and agile development </li></ul><ul><li>4. 10 minutes morning meeting </li></ul><ul><li>From functional specs to ABC culture </li></ul><ul><li>6. Holy Friday </li></ul><ul><li>Try it out and fail fast: </li></ul><ul><li>7. Rapid prototyping  rapid production </li></ul><ul><li>8. Failure is not an option – it’s necessary </li></ul><ul><li>Continuous learning </li></ul><ul><li>Trust  Google Analytics </li></ul><ul><li>10. Simple evaluations </li></ul>Examples follow! Click next !
  2. 3. If you don’t go, you won't know 1 Multiple (team) eyes on the audience observes more… Quick and dirty observations over scientific research… How do they talk? How do they walk?
  3. 4. Free work from computer 2 Avoids “I’ll show you when finished” syndrome Facilitates early and honest feedback Communicates progression
  4. 7. Visualize aimed user experience <ul><li>  Anchor in physical objects </li></ul><ul><li>Ex: box, paper, moodboard, picture </li></ul><ul><li>Describe in one sentence </li></ul><ul><li>Ex: “we will create your best friend online” </li></ul><ul><li>Simple interpretation </li></ul><ul><li>Positioning schema, spider chart, video persona etc. </li></ul>3
  5. 8. Project manager: Status please? Project member: You are annoying! Project member : Listen up... Project manager: Great, so are you! 4
  6. 9. From functional specs to ABC culture… A B C 5 Critical to user experience Supports user experience Nice to have = Not to have
  7. 10. Functional specs VS. abc culture Functional spec (B+C+A) Deadline € Prioritised functions (A+b) Deadline € Fantasy!
  8. 11. My calender is ABC’ed!
  9. 12. ABC Poker for projects Engineer: Complex! Business girl: Important Project Manager: Seach engine? B. Search engine
  10. 13. ABC Poker round two Engineer: Easy! Business girl: Important Project Manager: User uploads? B. Search engine A. User uploads
  11. 14. ABC Poker finish Lets cash in! Lets cash in! Lets cash in! B. Debat A. Comments C. Something C. Something C. Something B. Search Engine A. User uploads
  12. 15. ABC Poker Tour ‘09
  13. 16. Poker Manager
  14. 17. Engineers folding cards
  15. 18. Customers evaluating
  16. 19. C’s… R.I.P.
  17. 20. Who is ABC’ing what? Hours  Project members Days  Project members + project manager (10 min. meeting) Weeks  Project manager + Head of department (weekly meeting) The project  Project members + stakeholders + project manager (Poker) Portfoleo  Project manager + head of department + Board of directors A B C
  18. 21. Holy friday <ul><li>From: disturbing maintenance (bugs and small features) </li></ul><ul><li>To: lots of small victories and love to internal customers </li></ul>+ + 6 1 week = 4 days project work + Holy Friday for victories and love
  19. 22. Rapid prototypting  production 7
  20. 23. Failure is not an option… <ul><li>… it is a nessesity ! </li></ul><ul><li>Fail fast and often + quick & dirty user testing! </li></ul>8
  21. 24. Trust is good... …Google Analytics is better Techie: Everybody is like me… Marketing dude: Everybody wants to be like me... 9
  22. 25. Simple evalutions <ul><li>Stop: What should we stop doing? </li></ul><ul><li>Start: What should we start doing? </li></ul><ul><li>Continue: What should we continue doing? </li></ul>10
  23. 26. So the 10 tips are… <ul><li>Explore and get user empathy: </li></ul><ul><li>1. If you don’t go, you wont know </li></ul><ul><li>2. Free work from computer </li></ul><ul><li>3. Visualize user experience </li></ul><ul><li>Prioritize and agile development </li></ul><ul><li>4. 10 minutes morning meeting </li></ul><ul><li>From functional specs to ABC culture </li></ul><ul><li>6. Holy Friday </li></ul><ul><li>Try it out and fail fast: </li></ul><ul><li>7. Rapid prototyping  rapid production </li></ul><ul><li>8. Failure is not an option – it’s necessary </li></ul><ul><li>Continuous learning </li></ul><ul><li>Trust  Google Analytics </li></ul><ul><li>10. Simple evaluations </li></ul>
  24. 27. For more fun… <ul><li>[email_address] </li></ul><ul><li>www.kragelund.dk </li></ul><ul><li>+ 45 28 14 30 12 </li></ul>

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