Corporate Identity

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Corporate Identity

  1. 1. Resumejourney.comCorporate IdentityOverviewPhotobook - The brief Find an object and 2 photographs. Using a digital camera take several photos of the same object from different angles and save the files using standard naming conventions (minimum of 4 photos). Use a scanner to scan the 2 photographs (colour or greyscale or lineart), make note and use metadata tags to store the scanner settings within the image file and save using standard naming conventions. Use Photoshop to combine the above object photographs and the scanned photograph in one image file, in a way that shows you have an understanding of visual design and communication principles. Create a Photobook showing all of the above images, record the settings, metadata here as well. It should be a single-page book with a navigation system on each page (next, previous, home). The size of Photobook is up to you.Objectives To create a photobook with interactive features such as page curls. Navigation and Master pages to be applied. Manipulating photographs with Photoshop. Exploring InDesign.Schedule and BudgetFriday 17th of August 2012 Target date.Budget $80,000Target Audiences Google Adobe Microsoft Universal StudiosKey Messages Creative Webmaster Kindness is not a weakness as it is a strengthCall to ActionCopyright © 2012 resumejourney.com. All rights reserved. Page 1
  2. 2. Resumejourney.comCorporate Identity Superstar Designer A mini mansion A good life World Peace Collaboration around the nationCreative Considerations Format – web, print, video, sound Layout – considerations in accordance to brand guidelines Tone – personality or voice that resonates with the audience or as required in accordance to brand guidelines Visual – color palette, typography, graphics, photography, logos, icons Localization – any language or regional considerations or requirementsResources Brand guidelines Existing source materials, including business plans, technical documentation, or websites. Competitive analysis Benchmarks or best of breed comparable examples Legal considerationsCopyright © 2012 resumejourney.com. All rights reserved. Page 2

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