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Colour Schemes and meanings

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  1. 1. Mike 17/03/2012 LEARNING ACTIVITY 04 Colour ResearchThis research assignment will develop your understanding of colour use and allow youto explore online resources that will help you in your study / work.Save it somewhere safe, and then submit it for feedback via the Assessment Tool.Answer these short questions to demonstrate your understanding of colour. Use MSWord. Name, date and save into your account, then submit via the Assessment Toolfor feedback. 1. Colour Scheme Your client whose Brisbane-based business is supplying OH&S resources to Civil & Mechanical engineering fields needs a new business identity/ brand. What could you suggest would be the colour scheme for this client for their logo and corporate identity package? Fill the swatches below with your choices (see screenshot below on how to do this in MS Word). Note: you don’t need to use all the swatches. Explain why you chose these colours.I would suggest a Complement colour schemes making it contrast. The colour and itscomplement would convey energy, vigor and excitement which would be ideal forOccupational Health and Safety resources.Certificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 1
  2. 2. 2. Colour Scheme Your client whose business is producing rugged outdoor footwear for the domestic (Australian) market has developed a new range for teenage girls. What could you suggest would be the colour scheme for this new brand? Fill the swatches below with your choices. Explain why you chose these colours.I would suggest an Analogous colour scheme which share strong undertones whichcreate pleasing low contrast harmony. The Analogous palettes are rich and easy towork with. 3. Colour Scheme A client who represents an Australian Govt. agency to support drug rehabilitation services needs a new corporate identity for them. What could you suggest would be the colour scheme for this agency? Fill the swatches below with your choices. Explain why you chose these colours.A room with lots of dark colours and little contrast might also promote isolation and/ordepression. Of course fluorescent tie-die isn’t the way to go either, but white, off-white, sky blue, and other soft colours provide a better atmosphere for a healthymind. Lighting is also important. Closed shades and low light levels sometimes makedrug rehabilitation more difficult. would suggest a Secondary colour scheme as it would have more pleasing depth anddimension that are hard to get in other ways. 4. List 3 free-to-use online software tools to help you develop colour schemes. List their URLs and describe the one you like best and why you like it. Scheme DesignerColor Scheme Designer is a brand new interface, as well as the engine, all rewrittenfrom the scratch. Rapidly increased precision and colour space conversions, betterpreview, enhanced scheme creation system; unique scheme IDs and permanent URLof the scheme. lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 2
  3. 3. Hex Color Scheme GeneratorThis is a great tool to use if you want to develop a matching colour scheme for yoursite. Say you want your nav colour to be #000066 (navy blue) and you want to knowwhat colours would go best with it, this tool will help you. My ColorIt is a tool for checking foreground and background colour combinations of all DOMelements and determining if they provide sufficient contrast when viewed by someonehaving colour deficits. liked the Check My Colour online software tool as it let me check my URL providing these interesting results:Testing done on 826 elementsLuminosity Contrast Ratio: 592 failuresBrightness difference: 691 failuresColour difference: 696 failures 5. Using the BAM (Before & after Magazine) colour wheel. • Primary colours. Use the swatches below to represent Primary colours:Certificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 3
  4. 4. • Secondary colours. Use the swatches below to represent Secondary colours: • Tertiary colours. Use the swatches below to represent Tertiary colours: • Warm colours. Fill the 3 swatches below with examples. • Cool colours. 6. Colour Emotions / Colour Associations According to “Western” perception of colours, describe the emotion associated with the following colours and provide an example of its use in contemporary culture.Colour emotion example Energy, war, danger, strength, power,Red Valentine heart determination as well as passion, desire, and love. Trust, loyalty, wisdom,Blue confidence, intelligence, Police Officer faith, truth, and heaven. Light, goodness,White Dove innocence, purity, and Religion virginity.Black Power, elegance, formality, Funeral death, evil, and mystery.Certificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 4
  5. 5. Yellow Joy, happiness, intellect, Sunshine and energy.Dark Green Ambition, greed, and Money jealousy.Lime-green Growth, harmony, Nature freshness, and fertility. Boldness, dignity, self-Chrome control, wisdom, Harleys and Choppers. responsibility, organisation and insight. Enthusiasm, fascination, happiness, creativity,Orange Oxygen, autumn and determination, attraction, harvest. success, encouragement, and stimulation. Romance, love, andPink friendship. It denotes Forgive and nurture. feminine qualities and passiveness. Conservative, security, maturity, reliability, cool,Grey composed, intelligence, Loneliness staid, modesty, dignity, solid, practical, old age, Sadness and boring.Purple Power, nobility, luxury, and Royalty ambition.Brown Stability and denotes Earth masculine qualities.Note:To do the following activity you’ll need to determine the RGB value for a colour usingMS Word. You can find this out by using the Shape Fill palette / more fill colours/Custom (see below): 7. Demonstrate your understanding of the following colour terms:Certificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 5
  6. 6. • Hue. Show an example of “hue” in the swatch below and name it. Indicate its RGB value.Purple can balance the mind and transform obsessions and fears.RGBRed=128 Green=55 Blue=183 • Lightness. Make the hue you chose lighter and represent it in this swatch. Indicate its RGB value. Hint: Use the vertical slider in the colours dialog box to “lighten” a hue.RGBRed=220 Green=197 Blue=237 • Saturation. Pick a new hue and in the swatches below represent it at 3 levels of saturation:Hint: In MS Word, use HSL instead of RGB Colour model to easily change the saturation value, see below left: • Define Tint1. a shade of a colour, especially a pale or delicate variation.2. A gradation of a colour made by adding white to it to lessen its saturation.3. A slight coloration; a tinged • Define ShadeA shade is a hue or colour with black (or any other dark colour) mixed into it. Thiscreates a darker version or a darker tone of it. You can have more than one shade ofa colour, depending on how much has been mixed into it lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 6
  7. 7. The opposite of a shade is a tint. • Define ToneIn art, tone refers to the degree of lightness or darkness of an area. Tone varies fromthe bright white of a light source through shades of grey to the deepest blackshadows. How we perceive the tone of an object depends on its actual surfacelightness or darkness, colour and texture, the background and lighting. Tone is maybe used broadly (global tone) to denote the major planes of an object; realist artistsuse local tone to accurately denote subtle changes within the plane.Dictionary entries sometimes use define tone or as referring to colour, but artists usehue or Chroma to refer to this quality, preferring to use tone, tonal value, or value todescribe lightness or darkness. • Define GamutIn colour reproduction, including computer graphics and photography, the gamut, orcolour gamut (pronounced /ˈɡæmət/), is a certain complete subset of colours. Themost common usage refers to the subset of colours which can be accuratelyrepresented in a given circumstance, such as within a given colour space or by acertain output device. Another sense, less frequently used but not less correct, refersto the complete set of colours found within an image at a given time. In this context,digitizing a photograph, converting a digitized image to a different colour space, oroutputting it to a given medium using a certain output device generally alters itsgamut, in the sense that some of the colours in the original are lost in the process. • Define GradientIn computer graphics, a colour gradient (sometimes called a colourramp or colour progression) specifies a range of position-dependent colours,usually used to fill a region. For example, many window managers allow the screenbackground to be specified as a gradient. The colours produced by a gradient varycontinuously with position, producing smooth colour transitions.A linear colour gradient is specified by two points, and a colour at each point. Thecolours along the line through those points are calculated using linear interpolation,and then extended perpendicular to that line. In digital imaging systems, colours aretypically interpolated in an RGB colour space, often using gamma compressed RGBcolour values, as opposed to linear.A circular gradient is specified as a circle that has one colour and a focus (the centreof the circle) that has another. Colours are calculated by linear interpolation based ondistance from the focus. of Colour:- Each colour has a name = hue - It is either light or dark = valueCertificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 7
  8. 8. - Colours are either warm or cool = temperature - Either bright or dull = intensityThe difference between tint, tone and shade:- Colour plus black added = shade - Colour plus grey added = tone - Colour plus white added = tint & HarmonyDesigners employ colour contrasts, scale contrasts and style contrasts to direct flow,establish focus, and control overall layout hierarchy.In terms of colour, represent the different types of contrast using the pairs ofswatches below:Contrast of ValueContrast of HueComplementary ContrastContrast of SaturationCool / Hot ContrastCertificate lll Graphic Pre-press (ICP30210) DESIGN 3 Version: 20/02/12 8