1. Ge#ng
Started
with
Gamestorming
January
18,
2012
@vizthinkdallas

3. The
Elevator
Pitch
Game:
Genera3on
Phase
• Who is the target customer?
• What is the customer need?
• What is the product name?
• What is its market category?
• What is its key benefit?
• Who or what is the competition?
• What is the product’s unique
differentiator?

4. The
Elevator
Pitch
Game:
Forming
Phase
For (customer)
who has (customer need),
(product name)
ers/
monkeys-­‐and-­‐typewrit
009/03/05/
ismata.wordpress.com/2
is a (market category) h?p://soph
that (one key benefit).
Unlike (competition),
the product (unique differentiator).

5. Add
your
answers
to
the
template
and
wordsmith
to
perfec3on…
For (customer)
who has (customer need),
(product name)
is a (market category)
that (one key benefit).
Unlike (competition),
the product (unique differentiator).

6. Choose
Your
Own
Adventure:
Shredbot
OCULUS
SketchChair
The
idea
behind
my
project
is
simple.
First,
Recycling
is
Oculus
is
a
remote
controlledt
robot
consisRng
of
an
SketchChair
is
a
free,
open-­‐source
so_ware
tool
that
allows
always
important
and
if
we
are
going
to
put
3D
plas3c
adjustable
frame
that
holds
a
variety
of
small
laptops
(aka
anyone
to
easily
design
and
build
their
own
digitally
printers
in
every
home,
we
are
going
to
make
mistakes
with
netbooks),
complete
with
powered
wheels
and
a
RlRng
fabricated
furniture.
our
plasRc
projects.
Why
not
reuse
and
Recycle
those
periscope
for
the
laptop's
built-­‐in
webcam.
It
has
easy-­‐to-­‐
The
goal
for
this
project
is
not
just
to
complete
the
so_ware
projects?
Second,
we
are
all
useing
so
much
plasRc
now
install,
open
source
control
so_ware,
and
you
can
control
it
anyway,
why
not
recycle
it
in
home
and
reuse
it
as
well?
I
over
the
internet
using
any
PC
web
browser,
iOS
or
Android
and
release
the
source
code,
but
also
to
build
an
online
community
of
people
creaRng,
sharing
and
ediRng
designs.
have
seen
one
filament
extruder
on
Kickstarter,
and
it
raised
device.
a
couple
of
quesRons
for
me,
"How
are
we
going
to
Within
the
program,
users
will
be
able
to
upload
chairs
they
reduce
plasRc
bo?les
and
other
plasRc
consumables
into
• Telepresence:
2-­‐way
audio
and
video
have
created,
which
will
then
go
on
display
at
SketchChair.cc.
pieces
small
enough
to
place
easily
into
an
extruder,
and
• Remote
surveillance:
leave
the
robot
running
for
weeks
Any
of
these
chairs
can
then
be
downloaded
and
edited,
make
it
easier
to
store?”
while
you're
away
from
the
home
or
office
allowing
chair
designs
to
evolve
as
users
conRnually
refine
The
answer..........>>>>>The
Shredrbot<<<<<
and
modify
them.
In
this
way
we
hope
that
SketchChair
will
• Flexible
Robo3cs
PlaKorm:
open
source
Java
so_ware,
be
like
an
open-­‐source
Ikea
store,
filled
with
customisable
open-­‐hardware
Arduino
compaRble
microcontroller
products!
• Best
used
on
smooth,
hard
floors

7. The
Elevator
Pitch
Game:
Genera3on
Phase
• Who is the target customer?
• What is the customer need?
• What is the product name?
• What is its market category?
• What is its key benefit?
• Who or what is the competition?
• What is the product’s unique
differentiator?

8. The
Elevator
Pitch
Game:
Forming
Phase
For (customer)
who has (customer need),
(product name)
ers/
monkeys-­‐and-­‐typewrit
009/03/05/
ismata.wordpress.com/2
is a (market category) h?p://soph
that (one key benefit).
Unlike (competition),
the product (unique differentiator).

9. The
Speed
Boat
Game
h?p://www.wanderinggoblin.com/2009/06/09/a-­‐bear-­‐with-­‐a-­‐machine-­‐gun-­‐riding-­‐a-­‐shark/

10. The
Speed
Boat
Game
• Everyone
gets
a
sRcky
note
pad
&
sharpie
• Everyone
has
5
minutes
to
write
AMAP:
– What
events
/
elements
will
propel
the
project
to
success?
– What
events
/
elements
will
deter
the
project’s
success?
– What
events
/
elements
will
cause
the
project
to
fail
outright?
• Everyone
stop
wriRng
and
place
your
sRckies
in
the
appropriate
zone
on
the
whiteboard

11. The
Speed
Boat
Game

12. The
Speed
Boat
Game
h?p://www.wanderinggoblin.com/2009/06/09/a-­‐bear-­‐with-­‐a-­‐machine-­‐gun-­‐riding-­‐a-­‐shark/

13. The
Speed
Boat
Game
• Everyone
gets
a
sRcky
note
pad
&
sharpie
• Everyone
has
5
minutes
to
write
AMAP:
– What
events
/
elements
will
propel
the
project
to
success?
– What
events
/
elements
will
deter
the
project’s
success?
– What
events
/
elements
will
cause
the
project
to
fail
outright?
• Everyone
stop
wriRng
and
place
your
sRckies
in
the
appropriate
zone
on
the
whiteboard
• Have
the
moderator
analyze
the
results
by
grouping
like-­‐items
and
twin-­‐
items
(same
issue
stated
as
both
posiRve
and
negaRve)
• Discuss
the
results
and
divide
the
main
ideas
into
risks
(may
happen)
and
issues
(100%
chance
will
happen)

14. Get
More
Gamestorming
• Blog
gogamestorm.com
• Book
amazon.com
• App
iOS
App
Store
• Twi?er
#gamestorming
• Want
more
#vizthink
in
general?
• Follow
@davegray
&
@sunnibrown
• You
could
even
follow
me
@kraemer
and
@vizthinkdallas
for
more.