t he s ecr ets
           &
               beh ind:
Your Institution:
Your Institution:
                    Administration

                    Advisors / Faculty

                    Students
Administration

     Advisors / Faculty

     Students

Technology Change
Technology Change
Just heard of it   Nervous about it   Love it




             Technology Change
Just heard of it   Nervous about it   Love it




             Technology Change
Just heard of it   Nervous about it   Love it




             Technology Change
Do
                       faculty
                        belong
     Yes.                 on                No.
         ...
Plus alumni!!
Orientation:
If we don’t introduce
them around something
       positive -



They will
  meet
over beer.
Myspace/Facebook

 Behavior

good           Megaphone
From:
  Learning
Reconsidered
 NASPA / ACPA, 2004
What’s
public?
Mass
Personalization
Students
are the
center


    “The focus of education must shift to identity development.”
                               ...
Students
are the
center
r
   ee
 ar
C
Social
a l
     u r
   lt
 u
C
Spiritual
al
      ic
   lit
Po
Special
Interest
A
 ca
    d   em
          ic
             s
Athletics
Diversity
All about
         Connections

Soccer     (Around +’s)
Filters:


     Opportunity
Op
  po
    rtu
       nit
          y
1   Orientation is the chance to be essential.




2   Facilitate and organize the   student profile.


3   Identity profile...
1   Orientation is the chance to be essential.




2   Facilitate and organize the   student profile.


3   Identity profile...
All about
         Connections

Soccer     (Around +’s)
Stay Connected




     Kevin Prentiss

kevin@swiftkickonline.com
Ignorance   Rejection   Acceptance   Use
None       Anger         Fear       Appreciation




Ignorance   Rejection   Acceptance   Use
None       Anger         Fear       Appreciation




                    Ignorance   Rejection   Acceptance   Use
   Compu...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
- Peter Scholtes
93%     80%
of college students use:

        or

                *David Epstein, “The Many Faces of Facebook,” Inside Hig...
63%
login everyday:



                  *Mitrano, “Thoughts on Facebook.”
Glass Bedroom
ow
   N
     in
          ile !
    ob
  M


Glass Bedroom
If you do it, chances are good:
If you do it, chances are good:

           Someone will take a picture
If you do it, chances are good:

           Someone will take a picture

                   The picture will be online
If you do it, chances are good:

           Someone will take a picture

                   The picture will be online


 ...
If you do it, chances are good:

           Someone will take a picture

                   The picture will be online
If you do it, chances are good:

           Someone will take a picture

                    The picture will be online


...
Facebook Activity on Thursday Nights
                                   Activity by Minute
             380 K
            ...
Does
                        Facebook
     Yes.                increase          No.
                           social
   ...
Status
Status
    is
the new
  front
 porch
Relationships




                        Real World
Life Friends            {
  Friends

  Names
Relationships

Life Friends




                        Facebook
  Friends

  Names
                        {
EXTRA SLIDES
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Myspace/Facebook

Behavior

  good        Megaphone
35 times more likely to get
 offered a job if you have
    54 or more friends.
PEW/INTERNET
 PEW INTERNET & AMERICAN LIFE PROJECT
PEW/INTERNET
        PEW INTERNET & AMERICAN LIFE PROJECT




Are Students Safe Online?
PEW/INTERNET
   PEW INTERNET & AMERICAN LIFE PROJECT




Actually yes.
PEW/INTERNET
       PEW INTERNET & AMERICAN LIFE PROJECT




     66%
of 18-22 year old users
     block access.
PEW/INTERNET
       PEW INTERNET & AMERICAN LIFE PROJECT




     92%
of 18-22 year old users
don’t reply to unknown
     ...
CC:
     Subject: Working at Facebook?

Hi Dan,

    I’m VP and GM at Facebook, the top site for college students in the U...
hello?
welcome!




 welcome!




welcome!
Relationship




Influence
93%     80%
of college students use:

        or

                *David Epstein, “The Many Faces of Facebook,” Inside Hig...
Ignorance   Rejection   Acceptance   Use
None       Anger         Fear       Appreciation




Ignorance   Rejection   Acceptance   Use
None       Anger         Fear       Appreciation




                    Ignorance   Rejection   Acceptance   Use
   Compu...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
None       Anger             Fear       Appreciation




                    Ignorance   Rejection       Acceptance   Use
...
Steps????????????
Building Relevancy:

Survey   Segment               Deliver

                Good education is
                  exactly w...
Building Relevancy:

Survey   Segment               Deliver
Building Relevancy:

Survey   Segment                    Deliver
                       {       •
                        ...
Building Relevancy:

Survey            Segment               Deliver

         Hello?
Building Relevancy:

Survey               Segment               Deliver
         Welcome?




          Welcome?




     ...
Building Relevancy:

Survey       Segment                Deliver
   Content                         Channel
Building Relevancy:

Survey               Segment                     Deliver
       Content                              ...
Building Relevancy:

Survey               Segment                              Deliver
       Content                     ...
Building Relevancy:

Survey                    Segment                         Deliver
 Content: Relationships            ...
u rveyed
S el fS

          Search:

  “Student Government”
{
                  u rveyed
        itu tio nS
In st                        The institutions’ value system:

            ...
rveyed   Self
          ion  Su                 Surv
Instit ut                              eyed
           In fo         ...
Building Relevancy:

Survey               Segment        student gov
                                                     ...
CouchSurfing.com




 Travel For Free
CouchSurfing.com




 Travel For Free
Increase “relational density”
Involvement refers to the physical
and psychological time and energy
invested in the educational process.
(Astin, 1991)
Transparency
In College...Facebook Wins!
Three questions determine social behavior:
Three questions determine social behavior:




                 1. How do I fit in?
Three questions determine social behavior:




                 1. How do I fit in?

                 2. How might I be uni...
Three questions determine social behavior:




                 1. How do I fit in?

                 2. How might I be uni...
Three questions determine social behavior:




                 1. How do I fit in?

                 2. How might I be uni...
3. How can I be cool?
Social Context



   +/-
Social Context   Institutional Context



   +/-                    +
Social Context         Institutional Context



   +/-                          +

                 You
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
Secrets Behind Facebook Faculty Slides
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Secrets Behind Facebook Faculty Slides

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These are conversation prompts for college faculty discussions about Facebook and student technology trends.
Put together by Swift Kick.

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Secrets Behind Facebook Faculty Slides

  1. 1. t he s ecr ets & beh ind:
  2. 2. Your Institution:
  3. 3. Your Institution: Administration Advisors / Faculty Students
  4. 4. Administration Advisors / Faculty Students Technology Change
  5. 5. Technology Change
  6. 6. Just heard of it Nervous about it Love it Technology Change
  7. 7. Just heard of it Nervous about it Love it Technology Change
  8. 8. Just heard of it Nervous about it Love it Technology Change
  9. 9. Do faculty belong Yes. on No. Facebook? We should meet them It is students’ private space. where they are.
  10. 10. Plus alumni!!
  11. 11. Orientation:
  12. 12. If we don’t introduce them around something positive - They will meet over beer.
  13. 13. Myspace/Facebook Behavior good Megaphone
  14. 14. From: Learning Reconsidered NASPA / ACPA, 2004
  15. 15. What’s public?
  16. 16. Mass Personalization
  17. 17. Students are the center “The focus of education must shift to identity development.” -Learning Reconsidered
  18. 18. Students are the center
  19. 19. r ee ar C
  20. 20. Social
  21. 21. a l u r lt u C
  22. 22. Spiritual
  23. 23. al ic lit Po
  24. 24. Special Interest
  25. 25. A ca d em ic s
  26. 26. Athletics
  27. 27. Diversity
  28. 28. All about Connections Soccer (Around +’s)
  29. 29. Filters: Opportunity
  30. 30. Op po rtu nit y
  31. 31. 1 Orientation is the chance to be essential. 2 Facilitate and organize the student profile. 3 Identity profiles will become the gateway for everything.
  32. 32. 1 Orientation is the chance to be essential. 2 Facilitate and organize the student profile. 3 Identity profiles will become the gateway for everything.
  33. 33. All about Connections Soccer (Around +’s)
  34. 34. Stay Connected Kevin Prentiss kevin@swiftkickonline.com
  35. 35. Ignorance Rejection Acceptance Use
  36. 36. None Anger Fear Appreciation Ignorance Rejection Acceptance Use
  37. 37. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer Cell Phone Email Instant Messenger Facebook
  38. 38. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X
  39. 39. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X
  40. 40. - Peter Scholtes
  41. 41. 93% 80% of college students use: or *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
  42. 42. 63% login everyday: *Mitrano, “Thoughts on Facebook.”
  43. 43. Glass Bedroom
  44. 44. ow N in ile ! ob M Glass Bedroom
  45. 45. If you do it, chances are good:
  46. 46. If you do it, chances are good: Someone will take a picture
  47. 47. If you do it, chances are good: Someone will take a picture The picture will be online
  48. 48. If you do it, chances are good: Someone will take a picture The picture will be online What about privacy settings?
  49. 49. If you do it, chances are good: Someone will take a picture The picture will be online
  50. 50. If you do it, chances are good: Someone will take a picture The picture will be online It will be linked to you, forever.
  51. 51. Facebook Activity on Thursday Nights Activity by Minute 380 K 370 K 360 K 350 K # of Users 340 K 330 K 320 K 310 K 300 K 4:00 5:00 6:00 7:00 9:00 10:00 11:00 Time
  52. 52. Does Facebook Yes. increase No. social capital? It takes away from It’s just the new way “real world” time to manage friends. and skill development.
  53. 53. Status
  54. 54. Status is the new front porch
  55. 55. Relationships Real World Life Friends { Friends Names
  56. 56. Relationships Life Friends Facebook Friends Names {
  57. 57. EXTRA SLIDES
  58. 58. Other Goodies
  59. 59. Other Goodies
  60. 60. Other Goodies
  61. 61. Other Goodies
  62. 62. Other Goodies
  63. 63. Other Goodies
  64. 64. Myspace/Facebook Behavior good Megaphone
  65. 65. 35 times more likely to get offered a job if you have 54 or more friends.
  66. 66. PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT
  67. 67. PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT Are Students Safe Online?
  68. 68. PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT Actually yes.
  69. 69. PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT 66% of 18-22 year old users block access.
  70. 70. PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT 92% of 18-22 year old users don’t reply to unknown messages.
  71. 71. CC: Subject: Working at Facebook? Hi Dan, I’m VP and GM at Facebook, the top site for college students in the US. Given your experience at LookSmart, I thought you might be a good fit. Facebook is still a very small team despite having a strong market position, so this is a great opportunity for the right person. If you’re interested in talking with us, please let me know the best way to get in touch with you. Thanks, Matt Facebook.com
  72. 72. hello?
  73. 73. welcome! welcome! welcome!
  74. 74. Relationship Influence
  75. 75. 93% 80% of college students use: or *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
  76. 76. Ignorance Rejection Acceptance Use
  77. 77. None Anger Fear Appreciation Ignorance Rejection Acceptance Use
  78. 78. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer Cell Phone Email Instant Messenger Facebook
  79. 79. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X
  80. 80. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X
  81. 81. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X
  82. 82. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X
  83. 83. Steps????????????
  84. 84. Building Relevancy: Survey Segment Deliver Good education is exactly what you want.
  85. 85. Building Relevancy: Survey Segment Deliver
  86. 86. Building Relevancy: Survey Segment Deliver { • • • Affinity Groups Learning Groups Marketing Groups
  87. 87. Building Relevancy: Survey Segment Deliver Hello?
  88. 88. Building Relevancy: Survey Segment Deliver Welcome? Welcome? Welcome?
  89. 89. Building Relevancy: Survey Segment Deliver Content Channel
  90. 90. Building Relevancy: Survey Segment Deliver Content Channel High Quality Addresses my interests Well made Fresh Substantive Compelling
  91. 91. Building Relevancy: Survey Segment Deliver Content Channel High Quality Addresses my interests E-mail Well made Fresh Social Network Substantive Compelling Text Message
  92. 92. Building Relevancy: Survey Segment Deliver Content: Relationships Channel E-mail Social Network Text Message
  93. 93. u rveyed S el fS Search: “Student Government”
  94. 94. { u rveyed itu tio nS In st The institutions’ value system: Academics Leadership New Concepts Service Etc.
  95. 95. rveyed Self ion Su Surv Instit ut eyed In fo Info
  96. 96. Building Relevancy: Survey Segment student gov Deliver campus crusade Academic Sports Interests drama club running club chess club entrepreneurs computer science
  97. 97. CouchSurfing.com Travel For Free
  98. 98. CouchSurfing.com Travel For Free
  99. 99. Increase “relational density”
  100. 100. Involvement refers to the physical and psychological time and energy invested in the educational process. (Astin, 1991)
  101. 101. Transparency
  102. 102. In College...Facebook Wins!
  103. 103. Three questions determine social behavior:
  104. 104. Three questions determine social behavior: 1. How do I fit in?
  105. 105. Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique?
  106. 106. Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton
  107. 107. Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton
  108. 108. 3. How can I be cool?
  109. 109. Social Context +/-
  110. 110. Social Context Institutional Context +/- +
  111. 111. Social Context Institutional Context +/- + You

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