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Orientation on Facebook

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These are the slides from an APCA ed session covering Orientation on Facebook as well as a review of the Red Rover pilot program.

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Orientation on Facebook

  1. 1. & The new (and old) ways of orientation.
  2. 2. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising
  3. 3. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising “orientation”
  4. 4. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes college” Advising
  5. 5. Source: Brad Ward, Squarepegged.com
  6. 6. Two general categories of early folk: 1. Really confident / excited 2. Nervous / shy
  7. 7. Three general stages of conversation: 1. Where are you from? 2. Who’s going to what orientation? 3. Who’s like me? (Interest, residence halls, major)
  8. 8. Best Practices: 1. Welcome Facebook as a new orientation ritual. Promote a “2013” group in your material (emails & website). Help students find their connections. 2. Look for student leaders and recruit them, including group admin. 3. Assign someone to monitor and help the group. (2 times per day.) 4. Train group leaders to recruit from incoming class around May. (Or use Red Rover)
  9. 9. You’ve probably noticed, some things have changed with college students.
  10. 10. But there’s good news:
  11. 11. Students are human. > ll ti s (They just do a lot of stuff online.)
  12. 12. They Need: Comfort > ill st re ua Yo ot n :) ne alo Comfort
  13. 13. They Need: Connection > ill st Hi! I’m new. Awesome, join our team! Connection Comfort
  14. 14. They Need: Contribution > ill st Here, let me help. Contribution Thanks! Connection Comfort
  15. 15. They Need: The Same Things > ill st (They just look for them online.)
  16. 16. They Need: The Same Things > ill st (And it doesn’t work that well.)
  17. 17. The Current Approach:
  18. 18. Comfort: Find People Like You { First year students try to connect with other new students via Facebook groups, but group “wall” posts are full of questions and few answers.
  19. 19. Connection: Join the College Community Activities { Act bs ivit Clu ies t den ities u StActiv Activities Spo rts www.yourschool.edu Activiti es rts Spo Students often can't make sense of their institution’s many websites, and information is difficult to keep up to date.
  20. 20. Contribution: Give to the Community ? There is no central place to share with the college community, so the best work is lost online, erased, or buried in private class forums.
  21. 21. Schools Want Student Success Your EDU Contribution Connection Comfort
  22. 22. but Contri bution 25% of students will drop out in their first year. Contribution Connection Connection Comfort *According to American College Testing
  23. 23. Your EDU A Single Web Based Tool: Helping students 1. Find people like them 2. Create and join groups, find mentors 3. Contribute to the college community Contribution And helping colleges 4. Track, assess, advise and support the process Connection Comfort
  24. 24. Comfort: Find People Like You 2 minutes to sign up. (Works with Facebook.) Instant interest matching. (by Res. Hall, Major, Year)
  25. 25. Connection: Join the College Community Club / Org Recommendations (Based on matching interests.) Join Groups With One Click
  26. 26. Contribution: Give to the Community Club/ Org Major College Class e.g. College 101
  27. 27. Assessment: Support and Advice
  28. 28. Fall Pilot Program
  29. 29. 008 Pilot: Free Orientation on Facebook Goals: Increase Engagement and Connectedness Increase Involvement: joining of existing groups (An online group fair) Test student comfort /acceptance / use with FB / school
  30. 30. 008 Questions: Key 1) Will students tag themselves? 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?
  31. 31. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?
  32. 32. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it?
  33. 33. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter
  34. 34. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter (We’re a little ugly.)
  35. 35. 008 From Pilot Insights They love Facebook. Especially first year students. Do not try to compete. They are okay connecting their Facebook to the college. 87% chose to do so.
  36. 36. 008 From Pilot Insights Facebook does not meet all their needs. “The great thing about [Red Rover] is that unlike facebook it makes the connections through interest for you and you can make friends and then use facebook to stay in touch.” Rafael A. First Year Student, Milwaukee, MN
  37. 37. 008 From Pilot Insights A student folksonomy not only works; it’s awesome.
  38. 38. 008 From Pilot Insights
  39. 39. 008 From Pilot Insights
  40. 40. 008 From Pilot Insights San Antonio slides
  41. 41. 008 From Pilot Insights San Antonio slides
  42. 42. Your EDU The 2009 software will be made available to a few select colleges. For contact information, Contribution txt the word “rrhq” to Connection 50500 Or visit the booth. Comfort

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