Ignorance   Rejection   Acceptance   Use




Monday, March 2, 2009
None       Anger         Fear       Appreciation




                        Ignorance   Rejection   Acceptance   Use




...
None       Anger         Fear       Appreciation




                           Ignorance   Rejection   Acceptance   Use
 ...
None       Anger           Fear         Appreciation




                           Ignorance   Rejection   Acceptance    ...
None       Anger           Fear         Appreciation




                           Ignorance   Rejection   Acceptance    ...
None       Anger           Fear         Appreciation




                           Ignorance   Rejection   Acceptance    ...
None           Anger           Fear         Appreciation




                           Ignorance       Rejection   Accept...
None           Anger           Fear         Appreciation




                           Ignorance       Rejection   Accept...
What is it?       7 minutes

                         What happened?   15 minutes

                           What now?   ...
What is it?         7 minutes

                         What happened?     15 minutes

                           What now...
What is it?              7 minutes

                         What happened?          15 minutes

                         ...
You’ve probably noticed,

                           some things have changed with college students.




Monday, March 2, ...
Monday, March 2, 2009
But there’s good news:




Monday, March 2, 2009
Students are human.




                                                     >
                                           ...
They Need: Comfort

                         >
                           ill
                        st



              ...
They Need: Connection

                         >
                           ill
                        st

             ...
They Need: Contribution

                         >
                           ill
                        st
            ...
They Need: The Same Things

                         >
                           ill
                        st



      ...
They Need: The Same Things

                         >
                           ill
                        st



      ...
The Current Approach:


Monday, March 2, 2009
Comfort: Find People Like You




                                    {
            First year students try to connect wit...
Connection: Join the College Community
                                                                                   ...
Contribution: Give to the Community



                         ?
            There is no central place to share with the ...
Schools Want Student Success
                                          Your
                                          EDU
...
but                                               Contri
                                                                 ...
Your
                                EDU


                                             A Single Web Based Tool:
         ...
Comfort: Find People Like You


                        2 minutes to sign up.
                           (Works with Faceb...
Connection: Join the College Community


                        Club / Org Recommendations
                             (...
Contribution: Give to the Community




                                           Club/ Org   Major   College
           ...
Assessment: Support and Advice




Monday, March 2, 2009
What is it?



                        What happened?    15 minutes


                            What now?




Monday, Ma...
008 Pilot:
                   Free                 Orientation on Facebook

                        Goals:   Increase Enga...
008 Questions:
                   Key
                        1) Will students tag themselves?


                        2...
008 Questions:
                   Key
                        1) Will students tag themselves?

                          ...
008 Questions:
                   Key
                        1) Will students tag themselves?

                          ...
008 Questions:
                   Key
                        1) Will students tag themselves?

                          ...
008 Questions:
                   Key
                        1) Will students tag themselves?

                          ...
008 Questions:
                   Key
                        1) Will students tag themselves?

                          ...
008 From Pilot
                   Insights
                        They love Facebook. Especially first year students.

   ...
008 From Pilot
                   Insights
                        Facebook does not meet all their needs.

              ...
008 From Pilot
                   Insights
                        A student folksonomy not only works; it’s awesome.




...
008 From Pilot
                   Insights




Monday, March 2, 2009
008 From Pilot
                   Insights




Monday, March 2, 2009
008 From Pilot
                   Insights

                         San Antonio slides




Monday, March 2, 2009
008 From Pilot
                   Insights

                         San Antonio slides




Monday, March 2, 2009
008 From Pilot
                   Insights
                        There is a correlation between
                        ...
What is it?

                         What happened?


                        What now?         15 minutes




Monday, Ma...
Students
   are the
   center


                        “The focus of education must shift to identity development.”
     ...
Students
   are the
   center


                        [Digital]   identity development.

Monday, March 2, 2009
{
          Digital Identity




Monday, March 2, 2009
is the new resume.




Monday, March 2, 2009
Student Success?

                        Increasingly, those who use technology in ways that
                        expa...
None           Anger           Fear           Appreciation




                           Ignorance       Rejection   Acce...
So schools teach fear:




Monday, March 2, 2009
. . . and spend tons of $ on “private facebooks.”




Monday, March 2, 2009
4 + years with nothing to show for it.

                                             (It’s not an e-portfolio if google ca...
Put your work right here.




Monday, March 2, 2009
So what’s the alternative?




Monday, March 2, 2009
Teach Them to Be Public.


Monday, March 2, 2009
Teach them to create a positive digital identity.

                        1   Tags.




Monday, March 2, 2009
So they can make
                                  Connections
                                        build
             ...
Teach them to create a positive digital identity.

                        1   Tags.


                        2   Blogs.
...
Good for the:




                        Students                   School




                                      Blog...
“Wow, its like your reading my mind! If I was to describe my
                college experience so far it would be your st...
Contribution: Give to the Community




                                           Club/ Org   Major   College
           ...
Teach them to create a positive digital identity.

                        1   Tags.


                        2   Blogs.
...
Worried about teaching blogs?

                                     We have free curriculum for you.




                 ...
Acceptance
                        Orientation
                                      First Year Exp. Classes
             ...
Acceptance
                                                       Orientation
                                            ...
Acceptance
                                                       Orientation
                                            ...
Your
                                EDU



                                               The 2009 software
             ...
Monday, March 2, 2009
Monday, March 2, 2009
Monday, March 2, 2009
Ma
                        rke
                              tin
                                 g




Monday, March 2, 2...
Changing Practices                                               Changing Students
   • Learning Reconsidered             ...
Changing Practices                                               Changing Students
   • Learning Reconsidered             ...
1       Orientation is school’s chance to be essential.




                                                       student...
1       Orientation is school’s chance to be essential.




                                                       student...
15 minutes




Monday, March 2, 2009
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Fye 09

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Fye 09

  1. 1. Ignorance Rejection Acceptance Use Monday, March 2, 2009
  2. 2. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Monday, March 2, 2009
  3. 3. None Anger Fear Appreciation Ignorance Rejection Acceptance Use Lap top Cell Phone Email Instant Messenger Facebook Monday, March 2, 2009
  4. 4. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook Monday, March 2, 2009
  5. 5. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook Twitter Geo Location Monday, March 2, 2009
  6. 6. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook X Twitter Geo Location Monday, March 2, 2009
  7. 7. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook X Twitter X Geo Location Monday, March 2, 2009
  8. 8. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook X Twitter X Geo Location Red Rover Monday, March 2, 2009
  9. 9. What is it? 7 minutes What happened? 15 minutes What now? 15 minutes Monday, March 2, 2009
  10. 10. What is it? 7 minutes What happened? 15 minutes What now? 15 minutes Can I buy this? Monday, March 2, 2009
  11. 11. What is it? 7 minutes What happened? 15 minutes What now? 15 minutes Can I buy this? Yes. Monday, March 2, 2009
  12. 12. You’ve probably noticed, some things have changed with college students. Monday, March 2, 2009
  13. 13. Monday, March 2, 2009
  14. 14. But there’s good news: Monday, March 2, 2009
  15. 15. Students are human. > ll ti s (They just do a lot of stuff online.) Monday, March 2, 2009
  16. 16. They Need: Comfort > ill st re ua Yo ot n :) ne alo Comfort Monday, March 2, 2009
  17. 17. They Need: Connection > ill st Hi! I’m new. Awesome, join our team! Connection Comfort Monday, March 2, 2009
  18. 18. They Need: Contribution > ill st Here, let me help. Contribution Thanks! Connection Comfort Monday, March 2, 2009
  19. 19. They Need: The Same Things > ill st (They just look for them online.) Monday, March 2, 2009
  20. 20. They Need: The Same Things > ill st (And it doesn’t work that well.) Monday, March 2, 2009
  21. 21. The Current Approach: Monday, March 2, 2009
  22. 22. Comfort: Find People Like You { First year students try to connect with other new students via Facebook groups, but group “wall” posts are full of questions and few answers. Monday, March 2, 2009
  23. 23. Connection: Join the College Community Activities { Act bs ivit Clu ies t den ities u StActiv Activities Spo rts www.yourschool.edu Activiti es rts Spo Students often can't make sense of their institution’s many websites, and information is difficult to keep up to date. Monday, March 2, 2009
  24. 24. Contribution: Give to the Community ? There is no central place to share with the college community, so the best work is lost online, erased, or buried in private class forums. Monday, March 2, 2009
  25. 25. Schools Want Student Success Your EDU Contribution Connection Comfort Monday, March 2, 2009
  26. 26. but Contri bution 25% of students will drop out in their first year. Contribution Connection Connection Comfort *According to American College Testing Monday, March 2, 2009
  27. 27. Your EDU A Single Web Based Tool: Helping students 1. Find people like them 2. Create and join groups, find mentors 3. Contribute to the college community Contribution And helping colleges 4. Track, assess, advise and support the process Connection Comfort Monday, March 2, 2009
  28. 28. Comfort: Find People Like You 2 minutes to sign up. (Works with Facebook.) Instant interest matching. (by Res. Hall, Major, Year) Monday, March 2, 2009
  29. 29. Connection: Join the College Community Club / Org Recommendations (Based on matching interests.) Join Groups With One Click Monday, March 2, 2009
  30. 30. Contribution: Give to the Community Club/ Org Major College Class e.g. College 101 Monday, March 2, 2009
  31. 31. Assessment: Support and Advice Monday, March 2, 2009
  32. 32. What is it? What happened? 15 minutes What now? Monday, March 2, 2009
  33. 33. 008 Pilot: Free Orientation on Facebook Goals: Increase Engagement and Connectedness Increase Involvement: joining of existing groups (An online group fair) Test student comfort /acceptance / use with FB / school Monday, March 2, 2009
  34. 34. 008 Questions: Key 1) Will students tag themselves? 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it? Monday, March 2, 2009
  35. 35. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it? Monday, March 2, 2009
  36. 36. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? Monday, March 2, 2009
  37. 37. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter Monday, March 2, 2009
  38. 38. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter (We’re a little ugly.) Monday, March 2, 2009
  39. 39. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter (We’re a little ugly.) Monday, March 2, 2009
  40. 40. 008 From Pilot Insights They love Facebook. Especially first year students. Do not try to compete. They are okay connecting their Facebook to the college. 87% chose to do so. Monday, March 2, 2009
  41. 41. 008 From Pilot Insights Facebook does not meet all their needs. “The great thing about [Red Rover] is that unlike facebook it makes the connections through interest for you and you can make friends and then use facebook to stay in touch.” Rafael A. First Year Student, Milwaukee, MN Monday, March 2, 2009
  42. 42. 008 From Pilot Insights A student folksonomy not only works; it’s awesome. Monday, March 2, 2009
  43. 43. 008 From Pilot Insights Monday, March 2, 2009
  44. 44. 008 From Pilot Insights Monday, March 2, 2009
  45. 45. 008 From Pilot Insights San Antonio slides Monday, March 2, 2009
  46. 46. 008 From Pilot Insights San Antonio slides Monday, March 2, 2009
  47. 47. 008 From Pilot Insights There is a correlation between digital identity development and campus involvement. Students who use more keywords to describe themselves join more groups. It seems to be a happy circle. Monday, March 2, 2009
  48. 48. What is it? What happened? What now? 15 minutes Monday, March 2, 2009
  49. 49. Students are the center “The focus of education must shift to identity development.” -Learning Reconsidered Monday, March 2, 2009
  50. 50. Students are the center [Digital] identity development. Monday, March 2, 2009
  51. 51. { Digital Identity Monday, March 2, 2009
  52. 52. is the new resume. Monday, March 2, 2009
  53. 53. Student Success? Increasingly, those who use technology in ways that expand their global connections are more likely to advance, while those who do not will find themselves on the sidelines. - 2009 Horizon Report (Educause & NMC) Monday, March 2, 2009
  54. 54. None Anger Fear Appreciation Ignorance Rejection Acceptance Use X Lap top X Cell Phone X Email X Instant Messenger X Facebook X Twitter X Geo Location Red Rover But schools are here Monday, March 2, 2009
  55. 55. So schools teach fear: Monday, March 2, 2009
  56. 56. . . . and spend tons of $ on “private facebooks.” Monday, March 2, 2009
  57. 57. 4 + years with nothing to show for it. (It’s not an e-portfolio if google can’t find it.) Monday, March 2, 2009
  58. 58. Put your work right here. Monday, March 2, 2009
  59. 59. So what’s the alternative? Monday, March 2, 2009
  60. 60. Teach Them to Be Public. Monday, March 2, 2009
  61. 61. Teach them to create a positive digital identity. 1 Tags. Monday, March 2, 2009
  62. 62. So they can make Connections build community Physics find a mentor be a mentor Monday, March 2, 2009
  63. 63. Teach them to create a positive digital identity. 1 Tags. 2 Blogs. Monday, March 2, 2009
  64. 64. Good for the: Students School Blogging Monday, March 2, 2009
  65. 65. “Wow, its like your reading my mind! If I was to describe my college experience so far it would be your statement almost word for word. I'm glad to know that I am not the only one feeling this way.” - Shameka S, FYE student at Hunter College, comment on a classmateʼs blog. Monday, March 2, 2009
  66. 66. Contribution: Give to the Community Club/ Org Major College Class e.g. College 101 Monday, March 2, 2009
  67. 67. Teach them to create a positive digital identity. 1 Tags. 2 Blogs. 3 Mentor. Monday, March 2, 2009
  68. 68. Worried about teaching blogs? We have free curriculum for you. This whole thing is neither expensive nor complex, it’s just new. Monday, March 2, 2009
  69. 69. Acceptance Orientation First Year Exp. Classes Advising Monday, March 2, 2009
  70. 70. Acceptance Orientation First Year Exp. Classes Advising : With Students: •Connect blogs, etc. to profile. •Find and Join Groups •Participate in community •Meet peers through: •Find campus mentors / models Major, Res. Hall & Interests Monday, March 2, 2009
  71. 71. Acceptance Orientation First Year Exp. Classes Advising : With Students: •Connect blogs, etc. to profile. •Find and Join Groups •Participate in community •Meet peers through: •Find campus mentors / models Major, Res. Hall & Interests Colleges: •Facilitate connections •Assess and Encourage •Teach current tools •Measure interaction •Create community culture Student Leaders Monday, March 2, 2009
  72. 72. Your EDU The 2009 software will be made available to a few select colleges. For contact information, Contribution txt the word “rrhq” to Connection 50500 Or visit the booth. Comfort Monday, March 2, 2009
  73. 73. Monday, March 2, 2009
  74. 74. Monday, March 2, 2009
  75. 75. Monday, March 2, 2009
  76. 76. Ma rke tin g Monday, March 2, 2009
  77. 77. Changing Practices Changing Students • Learning Reconsidered • Diversity • Assessment and “Data Don’t Drive” • Expect Personalization • 21st Century Learning: Empowerment • Increasing use of technology YOU Changing Technology • Digital Identity / Social Networks • Web 2.0: API’s, Data Streams, Folksonomy • Smaller, Faster, Simpler, Cheaper Monday, March 2, 2009
  78. 78. Changing Practices Changing Students • Learning Reconsidered • Diversity • Assessment and “Data Don’t Drive” • Expect Personalization • 21st Century Learning: Empowerment • Increasing use of technology YOU Changing Technology • Digital Identity / Social Networks • Web 2.0: API’s, Data Streams, Folksonomy • Smaller, Faster, Simpler, Cheaper Monday, March 2, 2009
  79. 79. 1 Orientation is school’s chance to be essential. student profile. 2 Facilitate and organize the 3 gateway for everything. the Digital Identity will become the Monday, March 2, 2009
  80. 80. 1 Orientation is school’s chance to be essential. student profile. 2 Facilitate and organize the 3 gateway for everything. the Digital Identity will become the Monday, March 2, 2009
  81. 81. 15 minutes Monday, March 2, 2009

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