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Search Engine Marketing (SEO, PPC, SEM) Made Easy

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This is a easy to understand presentation for people seeking to learn SEO, PPC, Search Engine Marketing, Organic Promotion, Sponsored Advertising, Google Algorithm.

To find out more..visit http://www.praveenkodur.com/blog/

Published in: Business, Technology

Search Engine Marketing (SEO, PPC, SEM) Made Easy

  1. 1. Understanding SEO & SEM <ul><li>Praveen Kumar Kodur </li></ul><ul><li>Dt: July 21 st 2007 </li></ul><ul><li>http:// www.praveenkodur.com /blog </li></ul>
  2. 2. The Pull Marketing <ul><li>Search Engines Drive </li></ul><ul><ul><li>New Visitors to Web Sites </li></ul></ul><ul><ul><li>People who are already in search mode </li></ul></ul><ul><ul><li>People who are navigating </li></ul></ul><ul><ul><li>People in all stages of Buying cycle </li></ul></ul><ul><li>All you need to do is just be Visible to them. </li></ul>
  3. 3. Understanding SE <ul><li>SE Business Model </li></ul><ul><ul><li>Create Best Products with High value to End users </li></ul></ul><ul><ul><li>Increase Activity & Generate Enormous Traffic </li></ul></ul><ul><ul><li>Earn money through highly Targeted Advertising. </li></ul></ul>
  4. 4. Search Engine Working <ul><li>The 3 Main Components </li></ul><ul><ul><ul><ul><li>Robots </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Spider </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Crawler </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Back End </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Database/Repository </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Indexer </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Result Engine </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Interface </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Algorithm </li></ul></ul></ul></ul></ul>
  5. 5. Evolution of SE Algorithm <ul><li>Title, Meta Tags, Meta Keywords </li></ul><ul><li>Page Rank, Links, Anchors, Age. </li></ul><ul><li>Trusted Networks. </li></ul><ul><li>Local rank, Global rank </li></ul><ul><li>Latent Semantic Indexing </li></ul><ul><li>Social Sites, Human Votes. </li></ul><ul><li>Universal Search </li></ul>
  6. 6. SEO/SMO <ul><li>A webpage is like an Organism on web. </li></ul><ul><li>Content is the voice/substance of Organism. </li></ul><ul><li>Links are recommendations it gives/gets. </li></ul><ul><li>Social Media Optimization is promotion on Social Network sites </li></ul>
  7. 7. Every Keyword Has a Market
  8. 8. SEO - Do’s <ul><li>Distinguishable Clear Content. </li></ul><ul><li>Accessible by all Users, User-Agents, Bots </li></ul><ul><li>Effective Interlinking to all pages </li></ul><ul><li>Describe every element with its intent </li></ul><ul><li>Naturally Promote the Website. </li></ul>
  9. 9. SEO – Don'ts <ul><li>Avoid unnecessary Flash/Frames </li></ul><ul><li>No Cloaking </li></ul><ul><li>No Sneaky Redirects </li></ul><ul><li>No Duplicity </li></ul><ul><li>Avoid Linking to/from Bad sites </li></ul><ul><li>No Link Exchange </li></ul><ul><li>No Spamming </li></ul>
  10. 10. Page from Google’s Book <ul><li>Simplicity </li></ul><ul><ul><li>A Blind man should be able to navigate your site </li></ul></ul><ul><ul><li>Pass the site through Text to Audio Converter. </li></ul></ul><ul><li>Unique High Value Product/Content </li></ul><ul><ul><li>Foresight into what user wants. </li></ul></ul><ul><ul><li>It can be as small as a plug-in or gadget. </li></ul></ul>
  11. 11. Page from Google’s Book <ul><li>Word of Mouth Marketing </li></ul><ul><ul><ul><ul><ul><li>Blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Social Network Sites </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Forums/answers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Link Baiting </li></ul></ul></ul></ul></ul>
  12. 12. Sponsored Advertising PPC <ul><li>Method </li></ul><ul><ul><ul><li>Choose your Keywords </li></ul></ul></ul><ul><ul><ul><li>Write your Ads </li></ul></ul></ul><ul><ul><ul><li>Choose Landing Pages </li></ul></ul></ul><ul><ul><ul><li>Choose Geography </li></ul></ul></ul><ul><ul><ul><li>Language </li></ul></ul></ul><ul><ul><ul><li>Choose Websites </li></ul></ul></ul><ul><ul><ul><li>Ad scheduling </li></ul></ul></ul><ul><ul><ul><li>Daily Budgets </li></ul></ul></ul>
  13. 13. Sponsored Advertising PPC <ul><li>Every Keyword, Ad, Adgroup, Campaign </li></ul><ul><ul><li>Clicks, </li></ul></ul><ul><ul><li>Impressions, </li></ul></ul><ul><ul><li>CTR, </li></ul></ul><ul><ul><li>CPC, </li></ul></ul><ul><ul><li>CPM, </li></ul></ul><ul><ul><li>Cost, </li></ul></ul><ul><ul><li>Conv Rate, </li></ul></ul><ul><ul><li>Cost per Conversion </li></ul></ul><ul><ul><li>Position of Ad </li></ul></ul>
  14. 14. Sponsored Advertising PPC <ul><li>Google, Yahoo, MSN </li></ul><ul><ul><ul><li>Real Time Competitive Auction Model </li></ul></ul></ul><ul><ul><ul><li>Algorithm </li></ul></ul></ul><ul><ul><ul><ul><li>Bid amount </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality Score </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>CTR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Landing Page </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>User Behavior </li></ul></ul></ul></ul></ul>
  15. 15. Thank You!!!

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