Borrowing theory from other disciplines to management research


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Borrowing theory from other discipline will help
management to be more relevant.

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Borrowing theory from other disciplines to management research

  1. 1. Borrowing Theory from Other Disciplines to Management Research Dr.K.Prabhakar Professor, Velammal Engineering College
  2. 2. Dedicated to Prof.Sheena.S. Iyangar
  3. 3. MBA is now almost free of instructor intervention from Facebook.
  4. 4. As management teachers are we relevant today? If yes, how?
  5. 5. Presentation <ul><li>What? </li></ul><ul><li>How? </li></ul><ul><li>Why? </li></ul>
  6. 6. Please recognize them
  7. 7. How many you have recognized? <ul><li>If you can’t recognize them~ Take care </li></ul><ul><li>you may be irrelevant </li></ul>
  8. 8. What is common among them? <ul><li>They influenced managers across the globe. </li></ul><ul><li>They borrowed extensively from other disciplines or looked at managing self and others from their own perspective and above all they told stories. </li></ul>
  9. 9. Management <ul><li>The verb manage comes from the Italian word maneggiare  (to handle — especially tools), which in turn derives from the Latin  manus  (hand). </li></ul><ul><li>The French word  mesnagement  (later  ménagement ) influenced the development in meaning of the English word management in the 17th and 18th centuries. (wikipedia) </li></ul>
  10. 10. How many times the word Management is used in English literature for the past two centuries or just percentage?
  11. 11. Usage of word ‘Management’ from 1800-2000~ Output of Google Ngram
  12. 12. Theory <ul><li>Theory refers to explanation of reality that has been thoroughly tested and agreed. </li></ul><ul><li>Derived from Greek Throria= looking at, viewing or beholding. </li></ul><ul><li>Theory should explain and predict. </li></ul><ul><li>You will find theories that are good in explanation, but fail in prediction. Some times they may predict but not explain. </li></ul>
  13. 13. Questions <ul><li>How do we choose between different alternatives? </li></ul><ul><li>How we are superior to animals? </li></ul><ul><li>How we are able to control animals? </li></ul><ul><li>How do we select or choose rationally superseding other instincts? </li></ul><ul><li>Is there any difference between adults choosing alternatives compared to children? </li></ul>
  14. 14. Each lens provides an answer. However, We need to choose the lens. We need to make a Choice.
  15. 15. Story of Randy Pausch <ul><li>On September 18, 2007, Carnegie Mellon professor and alumnus Randy Pausch delivered lecture. </li></ul><ul><li>It is about childhood dreams. </li></ul><ul><li>What he has chosen? </li></ul>
  16. 16. Borrowing from Neurology
  17. 17. Brain System that is engaged in making choices <ul><li>Corticostriatal network </li></ul>Basal Ganglia Prefrontal Cortex Cost –Benefit Analysis Sugar=Good Tooth extraction= Bad Too much of anything is bad
  18. 18. Development of Prefrontal Cortex <ul><li>It grows past 20 years and large prefrontal cortex makes humans make better choice. </li></ul><ul><li>The reason for difficulty in understanding the abstract concepts by adolescents is due to not full development of prefrontal cortex. </li></ul><ul><li>It is also reason for children and teenagers prone to acting on impulse. </li></ul><ul><li>This talks about PLANNING as we know in Management. </li></ul>
  19. 19. What is control and what is motivation? <ul><li>Do you require control for the sake of just control? </li></ul><ul><li>What motivates us to work? </li></ul>
  20. 20. Mechanical tasks and Cognitively challenging tasks <ul><li>Do both tasks can be achieved with economic rationality? Yes or No. </li></ul>
  21. 21. MIT and Madurai <ul><li>Repetitive and mechanical tasks are performed better with more financial rewards. </li></ul><ul><li>Cognitively challenging tasks ~ more money less results? </li></ul><ul><li>Paradoxical </li></ul>
  22. 22. Answer from Psychology and Sociology <ul><li>We work for </li></ul><ul><li>Autonomy ~or Control of oneself. Australian Firm. </li></ul><ul><li>Mastery ~ best people in the world join together and work and give all their work free. </li></ul><ul><li>Purpose ~ and not for profit, people are proud to work for Facebook, Google, Apple or Infosys and not for F…C who are only for profit at the cost of anything. </li></ul>
  23. 23. Control <ul><li>Desire to choose ~ Experiments with children. </li></ul><ul><li>Is more choice, better for us? The answer is not affirmative~ The rat experiments </li></ul><ul><li>More choice~ we may exert more ~ however it is intrinsically valuable may not be optimal solution. </li></ul>
  24. 24. Why Coke is preferred than Pepsi in USA?
  25. 25. History
  26. 26. Imaginary to Manufactured <ul><li>Sundblom is best remembered for his advertising work, specifically the Santa Claus advertisements he painted for Coca-Cola  in the 1930s. The Coca-Cola has patent for the colour and coke has a history of manipulating the imagery for its products. </li></ul>
  27. 27. Why there are no unions now in different organizations? Why people are hooked to Facebook?
  28. 28. Answer from Sociology and Anthropology <ul><li>Individualization VS collectivism </li></ul><ul><li>The class consciousness due to works of Marx. </li></ul><ul><li>USA -91/100 while India-China-Japan with scores of 46-48. </li></ul><ul><li>However, individualism is on a rise in countries like India. Research Indicate that there is clear tendency of increase in individualism that is likely to be the cause of non collective action. </li></ul><ul><li>The paradox is why need to be connected? Man is a social being, he may be living isolated but his basic instincts of bush man want him to be with his tribe. So we have FACEBOOK, to satisfy both individualization and collectivization. </li></ul>
  29. 29. Who are more relaxed and less prone to anxiety? <ul><li>Highly Structured Religions </li></ul><ul><li>Moderately structured Religions </li></ul><ul><li>Atheists </li></ul>
  30. 30. Why Indians are not punctual and what is their concept of time?
  31. 31. Answer from Mythology <ul><li>One life ~Paradise Lost or Gained ~ Western philosophy </li></ul><ul><li>Dharma, Karma and Jugaad </li></ul><ul><li>( Reference from a CBO) </li></ul>
  32. 32. Why some students from good management institutions perform better than others?
  33. 33. Answer from Psychobiology <ul><li>Curt Richter of Johns Hopkins University of Medicine Experiments in 1957. </li></ul><ul><li>It is the belief of the rats that made the difference. </li></ul>
  34. 34. Crime Rates in America and Demography <ul><li>It was estimated that the teen age crime rates in America will go up by optimistic 15% and pessimistic 30%. In reality in next six years it has come down by 50%. The claimed reason is growing economy and clever policing. </li></ul><ul><li>The actual reason has happened due to Norma Mc Corvey by a class action suit for legalized abortion that reduced the boys and girls who are from poor families who are likely to take to crime. </li></ul>
  35. 35. How do I apply?
  36. 36. Will there be more number of software engineering needed for next five years from India?
  37. 37. Kondratieff Curves
  38. 39. Social Forecasting for an Information Technology Firm
  39. 40. Long Tail <ul><li>Why the Future of Business is Selling Less of More Answer from Science and Statistics. </li></ul>
  40. 41. Einstein on Questions <ul><li>To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science. In essence old questions require answers from different disciplines. </li></ul>
  41. 42. Any Questions <ul><li>Thank you. </li></ul>