Blogging Basics for Educators

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Blogging Basics for Educators

  1. 1. Blogging Basics Katie Stansberry [email_address] “A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
  2. 2. What Makes a Blog Successful? <ul><li>Among 20 “successful” corporate bloggers </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Dialogue </li></ul></ul><ul><ul><li>Entertaining Writing Style & Personality </li></ul></ul>
  3. 3. Culture <ul><li>Highlight unique culture </li></ul><ul><li>Overcome negative perceptions </li></ul><ul><ul><li>Microsoft Blogs </li></ul></ul>
  4. 4. Transparency <ul><li>Establish credibility </li></ul><ul><li>Cite other sources of knowledge and expertise </li></ul>
  5. 6. Dialogue <ul><li>The ability and willingness to create dialogue in the greater community </li></ul><ul><li>Stonyfield Farms </li></ul>
  6. 7. Writing Style <ul><li>Style </li></ul><ul><li>Blogger’s lifestyle, experience and opinions </li></ul><ul><li>Humor bridges the gap between writer and reader </li></ul>
  7. 8. Active Listening <ul><li>Technorati </li></ul><ul><li>Google Blogs </li></ul><ul><li>Google News </li></ul><ul><li>YouTube Channels </li></ul>
  8. 9. Outreach <ul><li>Read & Comment </li></ul><ul><ul><li>build dialogue with others in your community </li></ul></ul><ul><ul><li>making the conversation visible </li></ul></ul><ul><li>Reciprocal Relationship </li></ul>
  9. 10. Types of Blogs <ul><li>Ogilvy has come up with a great list of 25 types </li></ul>
  10. 22. How to Write for ISTE Connects <ul><li>Use your own voice </li></ul><ul><li>Always consider “What’s in it for them” </li></ul><ul><li>Keep it short – around 400 words (not a hard rule) </li></ul><ul><li>Use multimedia – photos and video keep things interesting </li></ul><ul><li>Links = currency </li></ul><ul><li>Contribute to the education conversation </li></ul>
  11. 23. Popular Types of Connects Posts <ul><li>Teacher/educator stories </li></ul><ul><li>Classroom tips (how to use ???? in the classroom) </li></ul><ul><li>Students as guest bloggers </li></ul><ul><li>Sneak peeks (i.e. – anything new or behind the scenes) </li></ul><ul><li>Product information/assessments </li></ul><ul><li>Application and software overviews </li></ul><ul><li>Takes on current news or hot topics </li></ul>

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