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How to use WEFLIVE 2018


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How to engage with social media content from the World Economic Forum 2018 in Davos.

Published in: Business
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How to use WEFLIVE 2018

  1. 1. Produced by Global Digital Marketing — January 12, 2018
  2. 2. WEFLIVE is a social media aggregation site that analyzes the Twitter conversations and media articles relating to the 2018 World Economic Forum Annual Meeting in Davos. Key components of WEFLIVE: • Interactive infographic of trends, including volume and location of activity • List of top engaged participants from Davos and online • Media insights about 2018 topics and sessions • Dynamic country pages with contextual information and activity • Chatbot • Website embed option Your window into the 2018 annual meeting in Davos
  3. 3. WEFLIVE features You can engage in the WEF 2018 conversation a number of ways on the site and in social media: 1. Curate and share real-time WEF content on 2. Talk to the chatbot to gain a better understanding of the WEF data 3. Embed the WEFLIVE widget on your own blog or site 4. Write your own story on WEFLIVE Next: Learn how to embed the widget and write a story on WEFLIVE Engage in the WEF 2018 conversation
  4. 4. Widgets
  5. 5. Widgets allow media and journalists to embed components of the WEFLIVE site directly onto their website via an iframe. Widgets can be customized by: • View (Trends, Stream, Participants, Stats, All) • Appearance (Interface - including language, font, colour and size) • White label (remove branding) WEFLIVE widgets A simple way to embed Davos content onto your website
  6. 6. WEFLIVE widgets Step 1: Customize your widget Visit the WEFLIVE widget builder page to customize your widget based on content type, size, title, font, white label and colour
  7. 7. WEFLIVE widgets Step 2: Grab your embed code Copy your unique embed code
  8. 8. WEFLIVE widgets Step 3: Embed on your site Paste the code into your website or blog
  9. 9. WEFLIVEStories
  10. 10. WEFLIVE Stories Build, write and embed your Davos story Users can include both detailed commentary and dynamic content in Stories. Stories can be live – updated in real-time, or static – displaying information related to a certain moment. Stories can also be white labelled, and are easily embedded on a website or shared on social media.
  11. 11. Step 1: Sign in to WEFLIVE WEFLIVE Stories Sign in to WEFLIVE using your Twitter, Facebook, or LinkedIn credentials
  12. 12. Step 2: Navigate to the Story creator WEFLIVE Stories Select “Create a story” in the drop-down menu below your avatar
  13. 13. Step 3: Add your story title, description, and image WEFLIVE Stories Give your story a title and description (note – this is not the space to enter body text). Upload a landscape-oriented image as a header.
  14. 14. Step 4: Add your body text WEFLIVE Stories Click “Edit” and then on the “T” icon that appears below your Story header to add text. To add a video, click the “+” icon and enter the URL of the video.
  15. 15. Step 5 (optional): Add components WEFLIVE Stories + + While navigating the site, add Participants, trend bubbles and more to your Story by clicking ‘add’ on the content components of your choice. To go back to your Story draft, click on your avatar in the top navigation, then on “Your page”.
  16. 16. WEFLIVE Stories Step 6: Publish your Story Click the green “Publish” button at the top of the Story header.
  17. 17. WEFLIVE Stories Step 7: Share on social or on your own site Click the ‘share’ buttons to publish your unique URL on your social media channels, or copy the code to embed on your site.
  18. 18. WEFLIVE Stories Step 4: Embed on your site Paste the code into your website or blog
  19. 19. WEFLIVE quality assurance To ensure that the content that appears on WEFLIVE is always appropriate, a number of processes and guardrails have been implemented. Rules and filters automatically exclude: • Profanity or inappropriate wording • Spam (users must have a certain activity and community) • Sensitive content identified by Twitter (e.g., nudity, violence, etc.) Moderation: As another layer of quality assurance, a dedicated team is responsible for monitoring and moderating all content on a 24 hour basis.
  20. 20. ©2018 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name, logo are registered trademarks or trademarks of KPMG International. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.