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Senior Entrepreneurship - Elizabeth Isele

Senior Entrepreneurship - Elizabeth Isele

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This presentation was part of the Growing Entrepreneurial Communities Summit, a practitioner-focused summit designed to help economic development and small business practitioners effectively create economic growth through entrepreneurship in local communities. The 2018 Summit, subtitled Entrepreneurship on the Edges, focused on providing information and practitioner insight in how to effectively develop disadvantaged urban and rural communities using entrepreneurship-led development strategies.

This presentation was part of the Growing Entrepreneurial Communities Summit, a practitioner-focused summit designed to help economic development and small business practitioners effectively create economic growth through entrepreneurship in local communities. The 2018 Summit, subtitled Entrepreneurship on the Edges, focused on providing information and practitioner insight in how to effectively develop disadvantaged urban and rural communities using entrepreneurship-led development strategies.

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Senior Entrepreneurship - Elizabeth Isele

  1. 1. “Older and Bolder” Senior Entrepreneurs Aged 50+ = 21st Century’s New Economic Engines Driving Economies Locally and Globally © GIEE 2018
  2. 2. © GIEE, 2018 People 50+ are the one natural resource that’s abundant, local, powerful, growing and hidden in plain sight.
  3. 3. © GIEE, 2018 “The Age of Experience” Innovation contextualized in experience gets quicker traction, scales faster and is more sustainable.
  4. 4. © GIEE, 2018 Experience Is the New Competitive Advantage
  5. 5. © GIEE, 2018 “We are living in an age where retirement is more likely to involve a shift in gears rather than putting the brakes on.” Source: Wendy Loretto, University of Edinburgh
  6. 6. © GIEE, 2018 Jill Kertula
  7. 7. © GIEE, 2018 Judi Henderson-Townsend “Mannequin Madness”
  8. 8. © GIEE, 2018 Finally found her dream as a tech designer for IDEO in Silicon Valley at age 91. Barbara Beskind
  9. 9. © GIEE, 2018 Cross-Generational Experience
  10. 10. © GIEE, 2018 "We don't stop playing because we get old. We get old because we stop playing!” George Bernard Shaw, Playwright and Co-Founder, London School of Economics

Editor's Notes

  • University of Edinburgh, School of Business
    http://www.business-school.ed.ac.uk/
  • First worked as an advisor on viable of products they were designing for seniors. Then was allowed to create and prototype products of her own. Now an inspiring role model and mentor to young employees.

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