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Effective word press digital marketing presentation at wordpress meetup vadodara

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WordPress Vadodara community organize at least one meet-up in every month. In WP Meetup attendees can meet, share their query, share their knowledge, their experience, have networking oppertunity and have a fun. Such a Meet-up organized on 28th July 2019 (Sunday) from 11 AM to 1 PM at Pooja Infotech in Subhanpura, Vadodara. Although it is monsoon day, there was on rain during meetup duration and all the participants are happy about that. The Topic of this meet-up is "Effective WordPress Digital Marketing" and the Speaker is kevIN kovaDIA, Co-founder Alakh Magazine.

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Effective word press digital marketing presentation at wordpress meetup vadodara

  1. 1. Warmly Welcome To Vadodara WordPress Meetup
  2. 2. WP Fans Introduction
  3. 3. Effective WordPress Digital Marketing By Kevin Kovadia
  4. 4. 01. My Journey with WordPress 02. Product OR Service? 03. With OR Without Branding? 04. Physical OR Digital Product? 05. How many “P” of Marketing? 06. Marketing and Digital Marketing 07. Marketing is for Profit OR Awareness 08. WP Plugins for Digital Marketing 09. New ways of Digital Marketing in 2019 Today's Agenda
  5. 5. My Journey with WordPress 1. Confusion between .org and .com 2. How to install WP on any custom domain 3. Missed WordCamp Ahmedabad 2018 4. Attended WP Meetups in Ahmedabad, Surat, Vadodara 5. Attended WordCamp PUNE 2019 6. Started doing Web Design & Digital Marketing Projects 7. Hopefully will attend WordCamp Nagpur 2019 (11th August) link: https://2019.nagpur.wordcamp.org/
  6. 6. Product OR Service? 🧭 ⌚ 🗺 🖨 💇‍♂ 💪 👨‍💻 💇
  7. 7. With OR Without Branding? ➔ Lilo Chevdo ➔ Sev Usal ➔ Milk ➔ Biscuit ➔ Chocolate ➔ Photocopy ➔ Smart Phone ➔ Internet Search Engine ➔ Slideshow Presentation ➔ Website Builder
  8. 8. Physical OR Digital Product? ➔ Hardware (Monitor) ➔ Electronic Gadgets ➔ Post Card ➔ Printed book ➔ Printed greetings card ➔ Printed learning material ➔ Software (OS) ➔ Mobile app (.apk) ➔ Email (@) ➔ E-book (.txt, .epub, .pdf) ➔ E-greetings card (.png) ➔ Online course (.mp3, .mp4)
  9. 9. How many “P” of Marketing? 4 1. Product 2. Price 3. Place 4. Promotion
  10. 10. Marketing and Digital Marketing ➔ Leaflet, Visiting Card ➔ Yellow Pages Ad ➔ Newspaper Ad ➔ Outdoor hoardings ➔ TV/Radio Ad ➔ Ad on wheels ➔ Display Ad Widget ➔ Email Marketing ➔ Sponsored Search ➔ Sponsored Post ➔ Ad between the video ➔ Skip Ad at beginning
  11. 11. Marketing is for Profit OR Awareness ➔ Product/ Service/ Event/ Message ➔ Ad Campaign ➔ Promotion via different channels ➔ Awareness about campaign ➔ If there is need, then he/she will purchase ➔ If not, then no purchase (but, awareness will be there)
  12. 12. WP Plugins for Digital Marketing #01 What is your Product? - Physical Product, Digital Product, Affiliate Product Which are the WP plugins for that? - WooCommerce, WooCommerce Checkout For Digital Goods, WooCommerce PDF Invoices & Packing Slips
  13. 13. WP Plugins for Digital Marketing #02 What is your Price? - Original Price (MRP), Discounted Price, Offer Price, free Which are the WP plugins for that? - Instamojo for WooCommerce, Woocommerce UPI Payment Plugin, Paytm – Donation Plugin, Amazon Pay WooCommerce payment gateway
  14. 14. WP Plugins for Digital Marketing #03 What is your Place? - Geography location, Language, people, Which are the WP plugins for that? - Monster Insights (Analytics), Google Analytics, page visit counter
  15. 15. WP Plugins for Digital Marketing #04 How will you promote? - Email, Pop ups, Free gift, Greetings card, widget Ad Which are the WP plugins for that? - Mailchimp for WordPress, Hustle, Optin Forms, Sumome List Builder, Ari Stream Quiz, Mobile contact bar
  16. 16. New ways of Digital Marketing in 2019 ➔ WhatsApp Marketing (WhatsApp Business App) ➔ Greetings card Marketing (canva.com) ➔ Social Media Calendar ➔ Social Media Standardization (canva.com) ➔ Local Language content (think beyond English) ➔ Video/Animation Ad
  17. 17. WordPress Foundation INTRODUCTION TO OPEN SOURCE An initiative by Next Meetup
  18. 18. 2019.vadodara.wordcamp.org
  19. 19. WordPress Helpdesk
  20. 20. Join Vadodara WordPress Meetup http://bit.do/wpvadodarameetup
  21. 21. Join Vadodara WordPress WhatsApp Group http://bit.do/wpvadodarawhatsapp
  22. 22. We are Looking for Speakers & Sponsors! Interested people can contact wpvadodara@gmail.com +91-9426441135
  23. 23. Thanks to our Sponsor
  24. 24. Reference 1. https://blog.hubspot.com/marketing/wordpress-plugins-for-marketers 2. https://www.liquidweb.com/blog/10-best-marketing-plugins-that-every-wordp ress-site-needs/ 3. https://colorlib.com/wp/marketing-plugins/ 4. https://thimpress.com/top-7-best-wordpress-plugins-for-digital-marketing/
  25. 25. THANK YOU! Jai WordPress
  26. 26. CODE IS POETRY

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