Context & mode characteristics

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Context & mode characteristics

  1. 1. WRITTEN LANGUAGE SPOKEN LANGUAGE Received via the eyes Received via the ears Permanent – can be checked repeatedly Temporary – we retain what was said only in memory (ephemeral) Impersonal – the writer does not know exactly who will read it Personal – the speaker is directly addressing someone Distant – it can be read at anytime Immediate – heard simultaneously to being said. Blended Modes – aspects of 2 modes together e.g. Political speech – planned and written to be spoken; CMCs.
  2. 2. Genre: The form the text takes or the category it belongs to (e.g. newspaper article, diary entry etc.) Mode: method of delivery and reception Purpose: The intention of the author/speaker Audience: Intended or imagined receivers of a text.
  3. 3. FUNCTIONS OF A TEXT Writer positioning (use of register and sentence structure; statistics; use of pronouns) Positioning of others & positioning of ideas (adjectives & other word classes used to describe others; use of pronouns; neg & pos connotations; titles given etc.) Audience positioning (rhetorical Qs; use of pronouns; humour; emotive language etc.) The text as text (cohesion & coherence – use of pronouns & linking words)

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