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The Revolution of Big Data

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IESE Business School (Spain) - 19th Telecom, Digital Media and Information Society Industry Meeting

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The Revolution of Big Data

  1. 1. Madrid, June 11, 2013Krishnan ParasuramanCTO Big Data, Digital media@kparasuraman
  2. 2. The number of organizations who see analytics as acompetitive advantage is growing2010 2011 201263%
  3. 3. IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology2011Organizations competing onanalyticssubstantially outperform their peers1.6x RevenueGrowth 2.0x EBITDAGrowth2.5x Stock PriceAppreciation
  4. 4. Big Data EconomicsROI of Analytics =Value of DataCost of Processing
  5. 5. Big Data EconomicsROI of Analytics =Value of DataCost of ProcessingVariety of DataSpeed of DecisionCost of ComputeCost of StorageCost of SkillQuantity of DataCloudVirtualizationOpen SourceCommodityEngagementDevicesSensorsSocial
  6. 6. So how are organizations reacting to the big data revolution?Valuation?Accessibility? Equality?Governance?
  7. 7. 1 Big Data ValuationRetain EverythingBest Practice...figure out what you want to do with data later
  8. 8. 2 Big Data AccessFrom canned to Self ServiceBest Practice
  9. 9. Business UsersDefine what they want to analyzeIT Builds solutionsTraditional Model
  10. 10. Business UsersDefine what they want to analyzeIT Builds solutionsTraditional ModelIT Creates Big Data PlatformBig Data ModelExploratory Analysis
  11. 11. 3 Big Data EqualityDon’t treat unstructured dataas a second class citizenBest Practice
  12. 12. What really causes readmissions at Seton Hospital?113 possible predictors were being looked atAfter combining unstructured data 18 accurate predictors emergedHidden insights found in unstructured data. Proved to be more trustworthy.Predictor Analysis % Encountered inStructured Data% Encountered inUnstructured DataEjection Fraction (LVEF) 2% 74%Smoking Indicator 35% 81%Living Arrangements <1% 73%Drug and Alcohol Abuse 16% 81%Assisted Living 0% 13%
  13. 13. 4 Big Data GovernanceBe Transparent. Giveconsumers the choiceBest Practice
  14. 14. Madrid, June 11, 2013Krishnan ParasuramanCTO Big Data, Digital media@kparasuraman

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