As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact, Aberdeen's research shows that 61% of organizations consider digital media to be a critical part of their Big Data initiatives. However, fewer than one in five of these organizations currently have the tools to efficiently manage this type of information. This means that leading digital media firms - including advertisers, marketing service providers, content publishers and more - are finding themselves in the middle of an incredible opportunity.
Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.