Automated Trading Summit 2012, Amsterdam
Big Data impacts the way we think about managing, processing and analyzing marketing data. It is the foundational element for building Digital Marketing solutions such as Audience Optimization, Channel Optimization, Content Optimization and Yield Optimization.
Recent research and studies provides some fascinating insights into how
(a) CMO's view Big Data as their biggest areas of "under-preparedness",
(b) Organizations view Advanced Analytics as a competitive advantage and
(c) Digital Marketers view Big Data as an enabling platform for all their future initiatives