Revengers movie

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  • Revengers movie

    1. 1. The
    2. 2. TheKelsey Palmer, Brandon Mauro, Brandon Lancaster, and Pablo Viera
    3. 3. What is it?
    4. 4. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    5. 5. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    6. 6. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    7. 7. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    8. 8. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    9. 9. What is it?• The Revengers is not your average superhero movie. In fact, it’s not a superhero movie at all. This movie focuses on the villains.
    10. 10. Jack Napier
    11. 11. Jack Napier• You’ll know him by a different name - the Joker.
    12. 12. Jack Napier• You’ll know him by a different name - the Joker.
    13. 13. Jack Napier• You’ll know him by a different name - the Joker.• In the movie, his decent into madness, and his identity as the Joker, is shown.
    14. 14. Jack Napier• You’ll know him by a different name - the Joker.• In the movie, his decent into madness, and his identity as the Joker, is shown.
    15. 15. Jack Napier• You’ll know him by a different name - the Joker.• In the movie, his decent into madness, and his identity as the Joker, is shown.• While still a main participant, he is more of a secret mastermind/puppeteer.
    16. 16. Wilson Fisk
    17. 17. Wilson Fisk• More commonly known as the Kingpin.
    18. 18. Wilson Fisk• More commonly known as the Kingpin.
    19. 19. Wilson Fisk• More commonly known as the Kingpin.• Movie gives a background and childhood, designed to make the audience more empathetic to him.
    20. 20. Wilson Fisk• More commonly known as the Kingpin.• Movie gives a background and childhood, designed to make the audience more empathetic to him.
    21. 21. Wilson Fisk• More commonly known as the Kingpin.• Movie gives a background and childhood, designed to make the audience more empathetic to him.• Is a key planner, and source of resources in the movie.
    22. 22. Harleen
    23. 23. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.
    24. 24. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.
    25. 25. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.• As an intern at Arkam Asylum, Harleen took part in evaluating Jack Napier.
    26. 26. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.• As an intern at Arkam Asylum, Harleen took part in evaluating Jack Napier.
    27. 27. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.• As an intern at Arkam Asylum, Harleen took part in evaluating Jack Napier.• She eventually fell in love with him, and aided him in his escape, and many future plots.
    28. 28. Harleen• You’ll know her as Harley Quinn, the Joker’s sidekick and lover.• As an intern at Arkam Asylum, Harleen took part in evaluating Jack Napier.• She eventually fell in love with him, and aided him in his escape, and many future plots.
    29. 29. Floyd
    30. 30. Floyd
    31. 31. • Villain name - Deadshot. Floyd
    32. 32. • Villain name - Deadshot. Floyd
    33. 33. • Villain name - Deadshot.• After initially wanting to be a crime fighter, Lawton became a villain when he tried to replace Batman. Floyd
    34. 34. • Villain name - Deadshot.• After initially wanting to be a crime fighter, Lawton became a villain when he tried to replace Batman. Floyd
    35. 35. • Villain name - Deadshot.• After initially wanting to be a crime fighter, Lawton became a villain when he tried to replace Batman.• Out for revenge, he eagerly joined up with the other villains. Floyd
    36. 36. Arkady
    37. 37. Arkady• Goes by the name Omega Red.
    38. 38. Arkady• Goes by the name Omega Red.
    39. 39. Arkady• Goes by the name Omega Red.• Originally a Russian-born serial killer, but was experimented on in hopes that he would be a Russian super-soldier similar to Captain America.
    40. 40. Arkady• Goes by the name Omega Red.• Originally a Russian-born serial killer, but was experimented on in hopes that he would be a Russian super-soldier similar to Captain America.
    41. 41. Arkady• Goes by the name Omega Red.• Originally a Russian-born serial killer, but was experimented on in hopes that he would be a Russian super-soldier similar to Captain America.• Proves his usefulness and disdain for anything good in the escape from Arkam Asylum, and so earns a place in the team of villains.
    42. 42. Arkady• Goes by the name Omega Red.• Originally a Russian-born serial killer, but was experimented on in hopes that he would be a Russian super-soldier similar to Captain America.• Proves his usefulness and disdain for anything good in the escape from Arkam Asylum, and so earns a place in the team of villains.
    43. 43. Competition Analysis
    44. 44. Competition Analysis
    45. 45. Competition Analysis• Competition Criteria:
    46. 46. Competition Analysis• Competition Criteria: • Action genre films
    47. 47. Competition Analysis• Competition Criteria: • Action genre films • Hero/villain films.
    48. 48. Competition Analysis• Competition Criteria: • Action genre films • Hero/villain films. • Summer 2012 release.
    49. 49. Competition Analysis• Competition Criteria: • Action genre films • Hero/villain films. • Summer 2012 release. • Large size of production (Hollywood stars, special effects, etc)
    50. 50. Competition Analysis• Competition Criteria: • Action genre films • Hero/villain films. • Summer 2012 release. • Large size of production (Hollywood stars, special effects, etc) • Major production studios.
    51. 51. Key Competitors
    52. 52. Key Competitors• Star Trek 2 (Paramount)
    53. 53. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.
    54. 54. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures)
    55. 55. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures) • It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of 2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia Pictures production of that characters adventures.
    56. 56. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures) • It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of 2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia Pictures production of that characters adventures.• The Dark Knight Rises (Warner Bros)
    57. 57. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures) • It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of 2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia Pictures production of that characters adventures.• The Dark Knight Rises (Warner Bros) • This will probably be the second most popular release of next summer after The Avengers. Like the rest of the films in this list, it will have plenty of action, use famous Hollywood stars and high-tech special effects.
    58. 58. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures) • It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of 2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia Pictures production of that characters adventures.• The Dark Knight Rises (Warner Bros) • This will probably be the second most popular release of next summer after The Avengers. Like the rest of the films in this list, it will have plenty of action, use famous Hollywood stars and high-tech special effects.• The Avengers (Paramount)
    59. 59. Key Competitors• Star Trek 2 (Paramount) • Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion by association for our own film because it is not a superhero film. With a worldwide gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was a phenomenal financial success in 2009.• The Amazing Spider Man (Columbia Pictures) • It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of 2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia Pictures production of that characters adventures.• The Dark Knight Rises (Warner Bros) • This will probably be the second most popular release of next summer after The Avengers. Like the rest of the films in this list, it will have plenty of action, use famous Hollywood stars and high-tech special effects.• The Avengers (Paramount) • While it is a competing film, we believe the promotion of The Avengers will generate audience for our movie as well because The Revengers presents the other side of the traditional hero v. villain struggle.
    60. 60. Why will it sell?
    61. 61. Why will it sell?
    62. 62. Why will it sell?• The Revengers will be a successful motion picture, because:
    63. 63. Why will it sell?• The Revengers will be a successful motion picture, because:
    64. 64. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre.
    65. 65. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre.
    66. 66. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre. • It’s unique, in that it tells the other side of common hero/villain stories.
    67. 67. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre. • It’s unique, in that it tells the other side of common hero/villain stories.
    68. 68. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre. • It’s unique, in that it tells the other side of common hero/villain stories. • Audiences will see villains in a whole new light.
    69. 69. Why will it sell?• The Revengers will be a successful motion picture, because: • It capitalizes on the success and popularity of the superhero/action movie genre. • It’s unique, in that it tells the other side of common hero/villain stories. • Audiences will see villains in a whole new light.
    70. 70. Programming Platform
    71. 71. Programming Platform• Why action movie genre?
    72. 72. Programming Platform• Why action movie genre? • Action movies are big right now, capitalizing on that popularity while bringing a fresh spin to it will help make The Revengers a success.
    73. 73. Programming Platform• Why action movie genre? • Action movies are big right now, capitalizing on that popularity while bringing a fresh spin to it will help make The Revengers a success.• Why Summer 2012?
    74. 74. Programming Platform• Why action movie genre? • Action movies are big right now, capitalizing on that popularity while bringing a fresh spin to it will help make The Revengers a success.• Why Summer 2012? • Because so many other action films are coming out in Summer 2012, it will be a great way to generate free publicity for, and interest in, our own movie.
    75. 75. Programming Platform• Why action movie genre? • Action movies are big right now, capitalizing on that popularity while bringing a fresh spin to it will help make The Revengers a success.• Why Summer 2012? • Because so many other action films are coming out in Summer 2012, it will be a great way to generate free publicity for, and interest in, our own movie.• Who’s the target audience?
    76. 76. Programming Platform• Why action movie genre? • Action movies are big right now, capitalizing on that popularity while bringing a fresh spin to it will help make The Revengers a success.• Why Summer 2012? • Because so many other action films are coming out in Summer 2012, it will be a great way to generate free publicity for, and interest in, our own movie.• Who’s the target audience? • Primarily young adult men, as they are the typical audience for action films. But our marketing team will work on targeting a wider range of audience members as well.
    77. 77. Advertising Platform
    78. 78. Advertising Platform• Objective
    79. 79. Advertising Platform• Objective • Convince 11-50 year olds that The Revengers is worth the charge of admission.
    80. 80. Advertising Platform• Objective • Convince 11-50 year olds that The Revengers is worth the charge of admission.• Positioning Statement:
    81. 81. Advertising Platform• Objective • Convince 11-50 year olds that The Revengers is worth the charge of admission.• Positioning Statement: • “Anarchy is alive. The Revengers is next summer’s must-see blockbuster.”
    82. 82. Sample Ad Spot
    83. 83. Sample Ad Spot

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