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Research application in business decision

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Research application in business decision

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Research application in business decision

  1. 1. RESEARCH APPLICATION IN BUSINESS DECISION
  2. 2. MARKETING FUNCTION’S • It is one area of business where research is the lifeline • It is carried out on a vast array of topic • It is also conducted both in house by the organization and outsourced to external agencies
  3. 3. • Market based accounting research : Analysis of corporate financial reporting behaviour , accounting based valuations, evaluation and usage of accounting information by investors and evaluation of management compensation schemes are all taken into consideration under this type of research
  4. 4. • Auditing and accountability : This includes both private and public sector auditing studies , analysis of audit regulations , analysis of different audit methodologies , governance and accountability of audit committees
  5. 5. PRODUCTION AND OPERATION MANAGEMENT • This area of management is one in which quantifiable implementation of the research results takes on huge cost and process implications • The research in this area is highly focused and problem specific
  6. 6. DECISION AREAS IN WHICH RESEARCH STUDIES ARE CARRIED OUT ARE ?? • Operation planning : these include product/ service design and development , resource allocation and capacity planning • Demand forecasting and decision analysis • Process planning : Production scheduling and material requirement management , work design planning and monitoring
  7. 7. • Project management and maintenance management studies • Logistics and supply chain and inventory management analysis • Quality estimation and assurance studies : These include TQM and quality certification analysis
  8. 8. THANK YOU

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