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HISTORICAL BACKGROUND
The Walt Disney Company was founded on October 16th 1923 by brothers Walt
and Roy Disney.
It is one ...
BUSINESS STRATEGY BEHIND DISNEY'S MAGICAL
EXPERIENCES
• Leadership Excellence
According to the Disney Institute, the found...
• Cast Excellence
Disney uses its own unique business language to set the right tone amongst
tone amongst those within the...
Pixar, co-founded by Steve Jobs, left, and Disney, run by Robert A. Iger.
HISTORICAL BACKGROUND
Pixar Animation Studios was started by
John Lasseter & George Lucas
Pixar was initially a computer g...
THE RATIONALE
DISNEY -
• The acquisition gave Disney ownership of the world’s most famous
computer animation studio and it...
PIXAR -
• For Pixar it was a good move to face competitors like
DreamWorks & 20th century fox.
• The deal gave Apple iTune...
THE MERGER
Pursuant to the terms of the merger agreement, Lux Acquisition Corp., a
wholly-owned subsidiary of Disney, will...
1. Pixar's major features have been made with Walt Disney
Pictures.
2. In 1997, after the release of Toy Story, a 10-year,...
4. On January 24, 2006, Disney announced that it
had agreed to buy Pixar for approximately $7.4
billion.
5. Disney was off...
To purchase Pixar, Disney exchanged 2.3 shares of its common stock
for each share of Pixar common stock, resulting in the ...
BUSINESS STRATEGY BEHIND PIXAR
• Care about people first
Pixar had drifted into dangerous territory by putting the movie a...
• Focus on a purpose that makes people feel proud
Pixar’s purpose is to “make great films.” Its leaders are unambiguous ab...
• Encourage self-expression and diversity of thought
In most companies the overwhelming majority of employees feel that se...
Disney pixar
Disney pixar
Disney pixar
Disney pixar
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Disney pixar

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The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.

It is one of the largest media and entertainment corporations in the world.

It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).
Pixar Animation Studios was started by John Lasseter & George Lucas

Pixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited.

In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull.

Published in: Career
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Disney pixar

  1. 1. HISTORICAL BACKGROUND The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney. It is one of the largest media and entertainment corporations in the world. It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC). Disney started making films in the 1930’s. Some of their first films were Snow White, Bambi and Pinocchio. A lot of their earlier films were animated adaptations of children’s fairytales.
  2. 2. BUSINESS STRATEGY BEHIND DISNEY'S MAGICAL EXPERIENCES • Leadership Excellence According to the Disney Institute, the foundation for successful leaders is successful leaders is communication. To foster an engaged and collaborative and collaborative company culture, the leader must encourage the creativity encourage the creativity of his/her employees and create an environment in environment in which it is safe and comfortable for them to share those share those ideas.
  3. 3. • Cast Excellence Disney uses its own unique business language to set the right tone amongst tone amongst those within the company. For example, rather than using the than using the word “employees,” Disney uses “cast members”. Similarly, Similarly, customers are referred to as “guests” and jobs are “roles”. Those “roles”. Those who work at Disney dont wear a uniform; they don a “costume”.
  4. 4. Pixar, co-founded by Steve Jobs, left, and Disney, run by Robert A. Iger.
  5. 5. HISTORICAL BACKGROUND Pixar Animation Studios was started by John Lasseter & George Lucas Pixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited. In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull. On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking with the release of its first feature film, Toy Story. The film went on to become the highest grossing film of 1995 with $362 million.
  6. 6. THE RATIONALE DISNEY - • The acquisition gave Disney ownership of the world’s most famous computer animation studio and its talent. • The timing was also perfect for Disney, as its own animation films were failing. • The deal brought the technology company Apple closer to Disney. • The decrease in competition is another motive for Disney
  7. 7. PIXAR - • For Pixar it was a good move to face competitors like DreamWorks & 20th century fox. • The deal gave Apple iTunes more video content to offer. • Pixar can focus on its core strengths of producing the computer animation and does not have to invest in production line for making merchandise and home entertainment.
  8. 8. THE MERGER Pursuant to the terms of the merger agreement, Lux Acquisition Corp., a wholly-owned subsidiary of Disney, will merge with and into Pixar, and Pixar will survive and continue as a wholly-owned subsidiary of Disney. On January 24, 2006, Pixar Animation Studios and The Walt Disney Company entered into a merger agreement. The deal was consummated on May 5, 2006 for a purchase price of $7.4 billion.
  9. 9. 1. Pixar's major features have been made with Walt Disney Pictures. 2. In 1997, after the release of Toy Story, a 10-year, 5-picture deal was signed, evenly splitting production costs and profits on subsequent movies. Disney alone retained rights to the films and characters. In addition, Disney collects 10 to 15 percent of each film's revenue as a distribution fee. 3. Pixar and Disney have had ongoing disagreements since the production of Toy Story 2 (1999). Originally intended as a straight-to-video release (and thus not part of Pixar's five picture deal), the film was upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the five picture agreement, but Disney refused. There were talks of Pixar searching for
  10. 10. 4. On January 24, 2006, Disney announced that it had agreed to buy Pixar for approximately $7.4 billion. 5. Disney was offering 2.3 shares of its stock for each Pixar share. That's a 3.8% premium on Pixar's closing price of $57.57 (2006). 6. The transaction would catapult Steve Jobs, who was the majority shareholder of Pixar with 51%, to Disney's largest individual shareholder with 7% and a new seat on its board of directors.
  11. 11. To purchase Pixar, Disney exchanged 2.3 shares of its common stock for each share of Pixar common stock, resulting in the issuance of 279 million shares of Disney and converted previously issued vested and unvested Pixar equity based awards into approx. 45 million Disney equity based awards. The acquisition purchase price was $7.4 billion in an all-stock deal.($6.4 billion of stock and Pixar’s cash & investments of approx. $1.0 billion). The value of the stock issued was calculated based on the market value of the company’s common stock using the average stock price for the five day period beginning two days before the acquisition announcement date on Jan 24th, 2006. The fair value of the vested equity based awards issued at the Closing Date was estimated using the Black-Scholes option pricing model . THE METHOD
  12. 12. BUSINESS STRATEGY BEHIND PIXAR • Care about people first Pixar had drifted into dangerous territory by putting the movie ahead of the well-being of of the well-being of its people. The harm done to employees, and what could have could have happened to the child, was a wake-up call that solidified Catmull’s core belief
  13. 13. • Focus on a purpose that makes people feel proud Pixar’s purpose is to “make great films.” Its leaders are unambiguous about about communicating this. Making great films is what attracts people to Pixar. It makes to Pixar. It makes them feel proud and energizes them. It’s why they stay.
  14. 14. • Encourage self-expression and diversity of thought In most companies the overwhelming majority of employees feel that senior management senior management does not value their opinions and ideas. Not so at Pixar. Catmull

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