Presentation on  Marketing Management    Presented to    Surajit Sarbabidya Assistance Professor FBA Topics:- Facial Cream
A rich heritage in color cosmetics &              skin care• Lakmé has a rich heritage and a wealth of  understanding in w...
A rich heritage in color cosmetics &              skin care• Lakmé also understands the importance of  maintaining and acc...
Lakme Fruit Kissed Home        Facial       An easy to use instant facial        with apple, kiwi fruit, papaya        an...
Lakme Fruit Kissed Home        Facial         • Segments:             Individual who works in dust             and outside...
Lakme Fruit Crush Face       Scrub       • With the natural goodness of         apricot,     pineapple     and         wal...
Lakme Fruit Crush Face       Scrub      • SEGMENTS        Person who likes fruit flavor        and has excess oils, dead  ...
Lakme Strawberry Silk Splash        Face Wash       • Lakme Strawberry Silk Splash Face         Wash - With Real Strawberr...
Lakme Strawberry Silk Splash        Face Wash       • Results:         Clean, soft and fresh skin.       • Segments       ...
Lakme Deep Pore Cleanser      • Formulated with natural avocado        extracts, Lakme Deep Pore        Cleanser gently cl...
Lakme Deep Pore Cleanser      • Segments        Individual who works in dust and        outside are facing many skin probl...
Lakme Matteffect Mattifying         Fluid      Most women perceive oily skin as       the perfect reason to avoid skin   ...
Lakme Matteffect Mattifying         Fluid      How it works:       A lightweight fluid with unique oil absorbers       an...
Lakme Matteffect Icy Fresh          Gel         Most women perceive oily skin as the          perfect reason to avoid ski...
Lakme Matteffect Icy Fresh          Gel         Results:          Leaves skin feeling tight and fresh.         Segments ...
Lakme Peach Milk Moisturiser         Formulated with natural peach          extracts, Lakme Peach Milk          Moisturis...
Lakme Peach Milk Moisturiser         Segments          Lakme Peach Milk Moisturiser          leaves     skin  radiantly  ...
Lakme Winter Care   Moisturizer   Enriched with the goodness of    Shea Butter, Lakme Winter Care    Moisturizer has an a...
Lakme Winter Care   Moisturizer    Segments     In winter people faces the     problem of dry and rough skin.     Person ...
Lakme Sun Expert Sunscreen Lotion   Lakme Sun Expert Sunscreen Lotion          SPF-15 For All Skin types   A 100% oil-fre...
Lakme Sun Expert Sunscreen Lotion   How it Works    Moisturizes, nourishes and prevents    tanning, wrinkling, spots and ...
Lakme Sun Expert Sun Block         Lakme Sun Expert Sun Block              For Sensitive Skin         An oil-free, water ...
Lakme Sun Expert Sun Block         How it Works          Nourishes your skin and          ensures long-lasting UV        ...
Lakme Sun ExpertSunscreen Soufflé        Lakme Sun Expert Sunscreen                  soufflé               For Oily Skin  ...
Lakme Sun ExpertSunscreen Soufflé    How it Works     Prevents tanning and protects     oily skin from sun damage. .    ...
Lakme Skin Brightening Gel            Lakme Skin Brightening Gel                  For After Sun Use        Rehydrates and...
Lakme Skin Brightening Gel        How to Use         Massage gently onto face, neck, hands and         other exposed part...
FACE MAGIC                daily wear soufflé It’s a formulation so light and yet so  effective, you have to experience it...
FACE MAGIC                 daily wear soufflé What it contains?  Vitamin E- As you get that naturally  flawless look, its...
FACE MAGICDaily wear soufflé  • How to apply?    Blend with hairline and neck.    Dot Souffle onto cheeks, chin and    for...
FACE MAGICDaily wear soufflé  • Segments    This    water-based      oil-free    formulation works like magic    on women’...
ROSE POWDER(Soft & Warm Pink)         What is it          Foundation make-up in          a powder format gives a         ...
ROSE POWDER(Soft & Warm Pink)       • Segments         Women uses this         foundation make-up in a         powder form...
FACE CONCEALER• What is it  Enriched with Vitamin E  Water resistant formula  makes it last all day  long.• How it Works  ...
FACE CONCEALER• Segments  Women who have dark  circles can use this• Price:  This products price is $ 9.95  per piece.
Advertisement• The media of advertising for Lakme are TV,  Magazine & Internet.• Lakme use informative advertising for new...
Promotion• Lakme use consumer promotion for their  new product. Like samples, discount, price  off etc.• Lakme use trade p...
Dealers In BangladeshUNILEVER Bangladesh are the maindealer of Lakme product in Bangladesh.The distribution channel is as ...
Wrapping up• Lakmé has a wide range of products in color  cosmetics that bring visible results. To add to this vast  reper...
Wrapping up• Regular uses of these products help to  increase brightness. It also reduces and  delay wrinkle.• Anyone want...
Group Members          Name          ID NUMBERKOUSHIK roy chowdhury   0613230479MD SAIFUL Islam         0613230483SELINA a...
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Product Differencance

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Product Differencance

  1. 1. Presentation on Marketing Management Presented to Surajit Sarbabidya Assistance Professor FBA Topics:- Facial Cream
  2. 2. A rich heritage in color cosmetics & skin care• Lakmé has a rich heritage and a wealth of understanding in women’s beauty needs. Fashionistas seek the trends advocated by Lakmé fashion statements as gospels of fashion .• A brand that has over 5 decades talked of beauty is none other than Lakmé. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s.
  3. 3. A rich heritage in color cosmetics & skin care• Lakmé also understands the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care and complete the range for the definitive women.• With a unique blend of understanding of women of all ages, today, Lakmé is all about setting trends and dominating the fashion arena.
  4. 4. Lakme Fruit Kissed Home Facial  An easy to use instant facial with apple, kiwi fruit, papaya and strawberry extracts as well as natural clay.  This wash off face pack gently acts on skin to remove dirt from inner pores.  Leaving skin looking fresh and glowing.
  5. 5. Lakme Fruit Kissed Home Facial • Segments: Individual who works in dust and outside are facing many skin problem. This wash off face pack gently acts on skin to remove dirt from inner pores. • Price: This products price is $ 8.95, 80 grams
  6. 6. Lakme Fruit Crush Face Scrub • With the natural goodness of apricot, pineapple and walnut kernels, this exfoliator gently cleanses skin to remove excess oils, dead skin cells and grime. • To give you skin that is shine- free, smooth and healthy -looking.
  7. 7. Lakme Fruit Crush Face Scrub • SEGMENTS Person who likes fruit flavor and has excess oils, dead skin cells and grime and give their skin that is shine- free, smooth and healthy -looking. • Price: This products price is $ 9.95, 80 grams.
  8. 8. Lakme Strawberry Silk Splash Face Wash • Lakme Strawberry Silk Splash Face Wash - With Real Strawberry Extracts the dirt from the innermost pores, leaving your skin fresh and tingling. • The deep cleansing action on the face wash removes dead skin and dirt, with out drying your skin. The fresh strawberry fragrance lingers on for hours and hours.
  9. 9. Lakme Strawberry Silk Splash Face Wash • Results: Clean, soft and fresh skin. • Segments Person who likes Strawberry flavor and has dead skin cells and dirt and give their skin that is with out drying look and healthy -looking. • Price: This products price is $ 7.45, 50 Grams
  10. 10. Lakme Deep Pore Cleanser • Formulated with natural avocado extracts, Lakme Deep Pore Cleanser gently cleans the skin of all surface impurities. • Contains anti-oxidants like Vitamin E which condition the skin. Its light moisture based formula, nourishes while it deep cleans the skin.
  11. 11. Lakme Deep Pore Cleanser • Segments Individual who works in dust and outside are facing many skin problem. Lakme Deep Pore Cleanser gently cleans the skin of all surface impurities. • Price: This products price is $ 10.95, 120 ml.
  12. 12. Lakme Matteffect Mattifying Fluid  Most women perceive oily skin as the perfect reason to avoid skin moisturizers. However your skin has a very fine moisture and oil balance, which is disrupted by constant exposure to environmental factors. Using a lightweight, water- based mattifier can restore this balance.  MATTEFFECT Morning Fresh Cleanse, Tone and Mattify your skin with the all-new Matteeffect.
  13. 13. Lakme Matteffect Mattifying Fluid  How it works: A lightweight fluid with unique oil absorbers and sweat controlers, imparts a matte appearance to the face.  Results: It lightly conditions skin and controls excess oil.  Segments Most women perceive oily skin as the perfect reason to avoid skin moisturizers. Using a lightweight, water-based mattifier can restore this balance. • Price: This products price is $ 12.95, 120 ml.
  14. 14. Lakme Matteffect Icy Fresh Gel  Most women perceive oily skin as the perfect reason to avoid skin moisturizers. However your skin has a very fine moisture and oil balance, which is disrupted by constant exposure to environmental factors. Using a lightweight, water-based mattifier can restore this balance.  MATTEFFECT Morning Fresh Cleanse, Tone and Mattify your skin with the all-new Matteeffect.  How it works: An oil-free cooling gel it is absorbed instantly by the skin and hydrates it.
  15. 15. Lakme Matteffect Icy Fresh Gel  Results: Leaves skin feeling tight and fresh.  Segments Most women perceive oily skin as the perfect reason to avoid skin moisturizers. An oil-free cooling gel it is absorbed instantly by the skin and hydrates it.  Price: This products price is $ 12.95, 50 grams
  16. 16. Lakme Peach Milk Moisturiser  Formulated with natural peach extracts, Lakme Peach Milk Moisturiser leaves your skin radiantly soft.  Natural peach extract contains Vitamins and Pectin which tone and hydrate skin, giving it a natural glow.  AHAs and Antioxidants (Vitamin C and E) work to condition and rejuvenate your skin.
  17. 17. Lakme Peach Milk Moisturiser  Segments Lakme Peach Milk Moisturiser leaves skin radiantly soft. Individual who has lack of glow and have rough skin are the users.  Price: This products price is $ 12.95, 120 ml.
  18. 18. Lakme Winter Care Moisturizer  Enriched with the goodness of Shea Butter, Lakme Winter Care Moisturizer has an active moisture replenishment system to relieve and revitalize dry skin.  Maximizes moisture retention for upto 12 hours.  Revitalizes dry skin in winter and makes skin feel soft and supple.
  19. 19. Lakme Winter Care Moisturizer  Segments In winter people faces the problem of dry and rough skin. Person who wants to relieve and revitalize dry skin uses it to feel soft and supple.  Price: This products price is $ 12.95,120 ml
  20. 20. Lakme Sun Expert Sunscreen Lotion Lakme Sun Expert Sunscreen Lotion SPF-15 For All Skin types  A 100% oil-free formulation that protects normal skin from 70% of skin damage. Specially formulated for Indian skin that tans easily, new Lakme Sun Expert has SPF 15 to prevent tanning and block out harmful rays.  How to Use Massage gently onto face, neck, hands and other exposed parts of the body. Use daily, all year round, whether you are indoors or outdoors.
  21. 21. Lakme Sun Expert Sunscreen Lotion  How it Works Moisturizes, nourishes and prevents tanning, wrinkling, spots and keeps skin soft.  Segments This Lakme Sun Expert has SPF 15 to prevent tanning and block out harmful rays. So who faces the sun can use this item .  Price: This products price is $ 14.95, 120 ml
  22. 22. Lakme Sun Expert Sun Block Lakme Sun Expert Sun Block For Sensitive Skin  An oil-free, water and sweat resistant formulation with enhanced protection from UVA and UVB radiation. Specially formulated for Indian skin that tans easily, new Lakme Sun Expert has SPF 25 to prevent tanning and block out harmful rays.  How to Use Massage gently onto face, neck, hands and other exposed parts of the body. Use daily, all year round, whether you are indoors or outdoors.
  23. 23. Lakme Sun Expert Sun Block  How it Works Nourishes your skin and ensures long-lasting UV protection for sensitive skin.  Segments individual who faces the sun can use this sun expert which block UVA and UVB radiations with SPF 25.  Price: This products price is $ 9.95, 50 grams
  24. 24. Lakme Sun ExpertSunscreen Soufflé Lakme Sun Expert Sunscreen soufflé For Oily Skin  A unique, water-based, lightweight sunscreen thats non-greasy and prevents 70% of skin damage. Specially formulated for Indian skin that tans easily, new Lakme Sun Expert has SPF 20 to prevent tanning and block out harmful rays.  How to Use Massage gently onto face, neck, hands and other exposed parts of the body. Use daily, all year round, whether you are indoors or outdoors
  25. 25. Lakme Sun ExpertSunscreen Soufflé  How it Works Prevents tanning and protects oily skin from sun damage. .  Segments individual who faces the sun can use this Sun Expert Sunscreen Soufflé sunscreen thats non- greasy and prevents 70% of skin damage with SPF 25.  Price: This products price is $ 11.95, 48 grams
  26. 26. Lakme Skin Brightening Gel Lakme Skin Brightening Gel For After Sun Use  Rehydrates and revive your skin with new 100% oil-free Lakme Skin Brightening Gel.  How it Works This light weight cooling formulation rehydrates and cools your skin. Specially formulated for Indian skin, it works naturally to lighten your tan restore your skins original colour. Now go on, turn your skin into something divine.
  27. 27. Lakme Skin Brightening Gel  How to Use Massage gently onto face, neck, hands and other exposed parts of the body. Use daily, all year round, whether you are indoors or outdoors.  Results An immediate cooling and soothing sensation.  Segments individual who faces the sun can use this Gel. It rehydrates and revive skin with 100% oil- free and restore their skins original colour.  Price: This products price is $ 10.95, 48 grams.
  28. 28. FACE MAGIC daily wear soufflé It’s a formulation so light and yet so effective, you have to experience it for yourself. This water-based oil-free formulation works like magic on your skin. Giving you an even skin tone. And a fresh, natural glow that lasts all day. Just one day of Lakme Face Magic Daily Wear Soufflé, and youll know: naturally beautiful skin is yours for keeps.
  29. 29. FACE MAGIC daily wear soufflé What it contains? Vitamin E- As you get that naturally flawless look, its vitamin E moisturizes and conditions your skin. Sunscreen for UV protection- Its sunscreen protects your skin from harmful UV Rays. Cucumber Extracts- It is enriched with cucumber extracts to gently soothe and cool your skin.
  30. 30. FACE MAGICDaily wear soufflé • How to apply? Blend with hairline and neck. Dot Souffle onto cheeks, chin and forehead. Smooth all over face. • RESULT: Lakme Face Magic Daily Wear Souffle comes in three shades to suit all skin tones. To get that long-lasting, flawless radiance, apply the Face Magic Daily Wear Souffle onto your face daily, before you step out.
  31. 31. FACE MAGICDaily wear soufflé • Segments This water-based oil-free formulation works like magic on women’s skin. Giving an even skin tone. And a fresh, natural glow that lasts all day. • Price: This products price is $ 8.95, 30 ml.
  32. 32. ROSE POWDER(Soft & Warm Pink)  What is it Foundation make-up in a powder format gives a flawless radiant look.  How it works Contains rose fragrance to keep you fresh, contains sunscreen to protect from harmful UV rays. Gives a flawless radiant look.
  33. 33. ROSE POWDER(Soft & Warm Pink) • Segments Women uses this foundation make-up in a powder format gives a flawless radiant look. It is available in two color soft pink, warm pink. • Price: This products price is $ 7.95, 40 grams.
  34. 34. FACE CONCEALER• What is it Enriched with Vitamin E Water resistant formula makes it last all day long.• How it Works Blends easily to conceal dark circles, blemishes and flaws.
  35. 35. FACE CONCEALER• Segments Women who have dark circles can use this• Price: This products price is $ 9.95 per piece.
  36. 36. Advertisement• The media of advertising for Lakme are TV, Magazine & Internet.• Lakme use informative advertising for new product & reminder advertising for their existing product.• Lakme don’t compromise with their quality so they don’t use persuasive advertising.
  37. 37. Promotion• Lakme use consumer promotion for their new product. Like samples, discount, price off etc.• Lakme use trade promotion for their existing product. Like discount, price off & buying allowances etc• Lakme goes with lots of salesforce promotion. Like Lakme Fashion Week.
  38. 38. Dealers In BangladeshUNILEVER Bangladesh are the maindealer of Lakme product in Bangladesh.The distribution channel is as follows: UNILEVER Wholesaler RETAILER CUSTOMER
  39. 39. Wrapping up• Lakmé has a wide range of products in color cosmetics that bring visible results. To add to this vast repertoire is a range of specialized skin care products for the discerning women.• Keeping skin looking healthy and glowing is also a part of looking great. Lakmé provide the complete package with the skin care range and the wide range of colors to spice up the look.
  40. 40. Wrapping up• Regular uses of these products help to increase brightness. It also reduces and delay wrinkle.• Anyone wants youthful look, radiant complexion and rejuvenation she should use these Lakme product which is suitable for her.
  41. 41. Group Members Name ID NUMBERKOUSHIK roy chowdhury 0613230479MD SAIFUL Islam 0613230483SELINA afroz 0613230484SHINGDHA rani mitra 0613230485AMITAV barua 0613230493LUTFUN NAHAR begum 0613230496md. SALAHUDDIN 0613230518MOUSUMI akther 0613230533PRODIPTI barua 0613230535TANJINA parvin 0613230541

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