SMART FORM Kim Patterson Amanda Cless Praveen Kotur
Outline <ul><li>Summary </li></ul><ul><li>Demand </li></ul><ul><li>Operations </li></ul><ul><li>Finance </li></ul><ul><li>...
Introduction <ul><li>CADD – creates geometric designs. </li></ul><ul><li>eg: Autocad, Catia, Pro-Engineer </li></ul><ul><l...
CADD package SMARTFORM FEA package Conventional Method <ul><li>Time saving </li></ul><ul><li>Reduction in  Error rates </l...
Smartform <ul><li>What is it? </li></ul><ul><li>Software to Simplify Tasks Involved in Finite Element Analysis of Sheet Me...
Smartform <ul><li>Need </li></ul><ul><li>Complexity </li></ul><ul><li>FEA susceptible to human errors </li></ul><ul><li>Er...
Smartform <ul><li>Capabilities </li></ul><ul><li>Timeline routine for simulation </li></ul><ul><li>  heat treatment, trimm...
Capabilities contd… <ul><li>Automatic filleting of surfaces </li></ul><ul><li>Easy import of geometry </li></ul><ul><li>Da...
Validation   Conventional method Smartform   Tasks Required man/ system hours Time required Savings Generation of the FEM ...
Market Demand <ul><li>Unserved need? </li></ul><ul><li>Various other softwares available </li></ul><ul><li>Eg: AutoForm , ...
Demand Contd <ul><li>Unique? </li></ul><ul><li>Solver: MSC Marc solver </li></ul><ul><li>vast selection of element types, ...
Demand contd <ul><li>Sustainable differentiation </li></ul><ul><li>Better softwares available in the market </li></ul><ul>...
Market Demand contd <ul><li>Demonstrable </li></ul><ul><li>Cessna </li></ul><ul><li>Time savings reported without loss of ...
Market Demand contd <ul><li>Market size and growth </li></ul><ul><li>4416 metal forming industries </li></ul><ul><li>Busin...
Market Demand contd <ul><li>Pricing: </li></ul><ul><li>Enhance capabilities for competitive pricing </li></ul><ul><li>Deve...
Market Demand contd <ul><li>Margins </li></ul><ul><li>  Ansys Inc.  22.63%  </li></ul><ul><li>  Autodesk Inc.  16.25%  </l...
Market Demand contd <ul><li>Cash flow </li></ul><ul><li>In the present form no development costs </li></ul><ul><li>Huge ma...
Market Demand contd <ul><li>Hot market? </li></ul><ul><li>Too many players  </li></ul><ul><li>Big market across geographie...
Operations <ul><li>Sustain the Venture  </li></ul><ul><li>Resources available </li></ul><ul><li>Preemption and domination ...
Finance <ul><li>Breakeven=Fixed Costs/Gross Margin Percentage </li></ul><ul><li>Low Pre-Launch Costs </li></ul><ul><li>Val...
Daunting Negativity <ul><li>Not a stand alone software </li></ul><ul><li>Competitors </li></ul>
Window of Opportunity <ul><li>Lack of government regulations </li></ul><ul><li>Easy to start </li></ul>
What’s Next? <ul><li>Top recommendations </li></ul>
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Kansas Entreprenuership Conf ’ 08

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  • Kansas Entreprenuership Conf ’ 08

    1. 1. SMART FORM Kim Patterson Amanda Cless Praveen Kotur
    2. 2. Outline <ul><li>Summary </li></ul><ul><li>Demand </li></ul><ul><li>Operations </li></ul><ul><li>Finance </li></ul><ul><li>Daunting Negativity </li></ul><ul><li>Window of Opportunity </li></ul><ul><li>What’s Next? </li></ul>
    3. 3. Introduction <ul><li>CADD – creates geometric designs. </li></ul><ul><li>eg: Autocad, Catia, Pro-Engineer </li></ul><ul><li>FEA – Finite Element Analysis </li></ul><ul><li>eg: Ansys, MSC Patran, Femap </li></ul>
    4. 4. CADD package SMARTFORM FEA package Conventional Method <ul><li>Time saving </li></ul><ul><li>Reduction in Error rates </li></ul><ul><li>Considerable Amt of time </li></ul><ul><li>Error prone </li></ul>Introduction
    5. 5. Smartform <ul><li>What is it? </li></ul><ul><li>Software to Simplify Tasks Involved in Finite Element Analysis of Sheet Metal Forming </li></ul><ul><li>Inventor? </li></ul><ul><li>Dr. Vis Madhavan, IMfgE, WSU </li></ul>
    6. 6. Smartform <ul><li>Need </li></ul><ul><li>Complexity </li></ul><ul><li>FEA susceptible to human errors </li></ul><ul><li>Erroneous results </li></ul><ul><li>Simplification </li></ul>
    7. 7. Smartform <ul><li>Capabilities </li></ul><ul><li>Timeline routine for simulation </li></ul><ul><li> heat treatment, trimming </li></ul><ul><li>Failure limit detection </li></ul><ul><li>Geometry manipulation for blank generation </li></ul>
    8. 8. Capabilities contd… <ul><li>Automatic filleting of surfaces </li></ul><ul><li>Easy import of geometry </li></ul><ul><li>Database of commonly used aluminum alloys </li></ul><ul><li>Robust – immune to crashes </li></ul>
    9. 9. Validation   Conventional method Smartform   Tasks Required man/ system hours Time required Savings Generation of the FEM 12 6 $240 Blank and die modifications and debugging. Generation of modified FEM. Analyzing the FE results 22 6 $640 Analysis time 132 132 _ Costs $1,421 $541 $880 
    10. 10. Market Demand <ul><li>Unserved need? </li></ul><ul><li>Various other softwares available </li></ul><ul><li>Eg: AutoForm , ETA/Dynaform , Hyperform, and Optris/Pamstamp. </li></ul><ul><li>Capabilities similar/superior to Smartform. </li></ul>
    11. 11. Demand Contd <ul><li>Unique? </li></ul><ul><li>Solver: MSC Marc solver </li></ul><ul><li>vast selection of element types, material models, analysis capabilities </li></ul><ul><li>Accurate results </li></ul>
    12. 12. Demand contd <ul><li>Sustainable differentiation </li></ul><ul><li>Better softwares available in the market </li></ul><ul><li>CADD and FEA software dependent. </li></ul><ul><li>What can be done? </li></ul><ul><li>Stand alone software </li></ul><ul><li>Include other metals </li></ul>
    13. 13. Market Demand contd <ul><li>Demonstrable </li></ul><ul><li>Cessna </li></ul><ul><li>Time savings reported without loss of accuracy </li></ul>
    14. 14. Market Demand contd <ul><li>Market size and growth </li></ul><ul><li>4416 metal forming industries </li></ul><ul><li>Business worth over 15 billion dollars (census.gov, 2008). </li></ul><ul><li>Can find other avenues </li></ul><ul><li>Automobile, Plastic moulds etc.. </li></ul>
    15. 15. Market Demand contd <ul><li>Pricing: </li></ul><ul><li>Enhance capabilities for competitive pricing </li></ul><ul><li>Develop variants with different capabilities </li></ul><ul><li>Develop industry specific variants </li></ul>
    16. 16. Market Demand contd <ul><li>Margins </li></ul><ul><li>  Ansys Inc. 22.63% </li></ul><ul><li>  Autodesk Inc. 16.25% </li></ul><ul><li>  Cadence Design 15.16% </li></ul><ul><li>  Parametric Tech 14.12% </li></ul><ul><li>Margins greater than 30% highly exceptional </li></ul>
    17. 17. Market Demand contd <ul><li>Cash flow </li></ul><ul><li>In the present form no development costs </li></ul><ul><li>Huge market </li></ul><ul><li>Aggressive sales can bring early positive cash flow </li></ul>
    18. 18. Market Demand contd <ul><li>Hot market? </li></ul><ul><li>Too many players </li></ul><ul><li>Big market across geographies </li></ul><ul><li>Hot product if developed as standalone software </li></ul>
    19. 19. Operations <ul><li>Sustain the Venture </li></ul><ul><li>Resources available </li></ul><ul><li>Preemption and domination </li></ul><ul><li>Entrepreneurial marketing strategy </li></ul><ul><li>Partnering candidates </li></ul><ul><li>Quality of backup plan </li></ul>
    20. 20. Finance <ul><li>Breakeven=Fixed Costs/Gross Margin Percentage </li></ul><ul><li>Low Pre-Launch Costs </li></ul><ul><li>Value/Profit Potential </li></ul>
    21. 21. Daunting Negativity <ul><li>Not a stand alone software </li></ul><ul><li>Competitors </li></ul>
    22. 22. Window of Opportunity <ul><li>Lack of government regulations </li></ul><ul><li>Easy to start </li></ul>
    23. 23. What’s Next? <ul><li>Top recommendations </li></ul>

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