Prolific research Company Deck

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Prolific research Company Deck

  1. 1. PROLIFIC RESEARCH PRIVATE LIMITED R e s e a r c h D e f i n e d C r e a t i v e l y prolific research
  2. 2. INDIA • ASIA • Australia • Central America • Central / Eastern Europe • Latin America • North America • Western Europe Our Presence
  3. 3. Company Background Key Objectives Overview • We serve our clients with end to end services for Research where our core competencies are Survey Programming, Hosting, Data Collection (CATI & Online), Data Cleaning, Data Analysis, Cross Tabulations & Banners. • We firmly believe in providing high quality results to our clients. • We have ability to execute projects on multi mode methodology (CATI, CAPI, & Online) • WehelpourClientstomanagetheirdynamicprojectswheretheyhavemultipleglobalquotas, CATI, WAPI and also help in their multilingual projects by centralizing data with the help of centralized programming and a single online project status report (Online customized reporting link –updated onrealtimebasis). As a company our strong focus is to simplify research and give power to our clients of centralized simplified research management We have the capability to deliver high quality on most market research initiatives today and also hosts a listof tools and solutions to enableour clientmonitor24x7liveprocesses.Qualitybeingour primemotto weensurethateachincidentisrecordedandisthoroughlyauditedbeforeitreachesourclients. Ourobjectiveistoservetheindustrywithhighendandhighqualityservicesinthespaceoffieldworkand tabulation through best pool of talent. Our values and revelations promote us to be one of the best in the industry. Our team of analysts and project managers are considered as veteran campaigners for knowledge processoutsourcingbecauseoftheirvastindustryknowledgeandexposure. The list of clients in MRO space and our current relationships with the existing engaged clients helps us to work as their extension rather than a vendor. Ourqualityprocessguarantee'sthatnoloopholeismissedinfulfillingourclient'srequirements.Wehave four levels of quality check before any component of work is delivered to the client. We take complete responsibilityofourwork. We believe that the clients are owners of their independent projects and have all the rights to barge in to the most micro level to understand what exactly is happening on the project. We welcome and facilitate ourclientstomonitorallaspectoftheirprojectslivethroughourmultipletools. Prolific Research is a specialist research firm with a focus on International Research Management; the company is engaged in providing services which involve survey programming, hosting, and data collectionfollowingvariousmethodologies(PrimaryResearch&SecondaryResearch). • We conduct research across all global regions, in over 70 countries around the world. • We firmly believe research excellence and value should go hand in hand • We are totally an independent research agency. • Prolific Research Private Limited is an ISO 9001:2008 Quality Management Certified Company.
  4. 4. • Automobile • Information Technology • Healthcare & Pharma. • Consumer Packaged Goods • Banks, Financial Institutes & Insurance • Media & Communication • Social Network • Public Sector / Government • Manufacturing • Business Services & Consumer Services Verticals / Industries We Work For • Business to Business Research • Awareness/Usage&BrandPerceptionStudies • Consumer Research • Customer and Employee Satisfaction Studies • Tracking Studies • Benchmarking Studies • Product Research • Market Segmentation Studies • Political Polls • Media & Communication • Social Network • Public Sector / Government • Manufacturing • Business Services & Consumer Services Research Solutions • We observe strict confidentiality in regards to individual client identities –this is our standard approach • We work with clients with particular profile, where we can add value and compliment their business Client Profile Transparency Global Exposure Top Professionals Client Extension QUALITY • We have a team of Skilful and experience professionals. • We work on most advanced technology platforms which enables our clients to take maximum benefits. • Captive CATI center to support multi mode studies. • Unprecedented redundancy (99.9% uptime) • Adherence to Esomar, MRSI and other research bodies • High Data security on all assignments that we undertake. Keyfacts Focus
  5. 5. • ProlificResearch,isincorporatedtofacilitateourclientswithtopclassandhighendMarketResearch services. • We are research management firm with an expertise to execute our clients 'Research Agendas' Effectively,weprovidetheresearchbackendandourclientsfocusonthefrontend. • We are not a full servicefirm.We do not intend to reproduce the domain expertise of our clients –we complement. • Our aim is to provide worlds best quality research management capability at the most affordable prices and we are consciously building this research management expertise in emerging markets to providecosteffectiveness. • The company encompasses group of people with varied experiences and high intensity to demonstratetheirskillsinthisspace.Ourmottoistoprovidecosteffectivesolutionstoourclients. • Project Management • Project Documentation • Programming & Hosting • Data Collection: Primary Research • Data Collection: Secondary Research • Data Collection: Online Research • Quality Management • Data Analysis & Deliverables At Prolific Research we want to ensure that we have the best approach to our client projects so that they don't end up paying more for what they deserve and also at the same time, we also want to ensure that we are able to cater each aspect of the business as a whole and as a part while not compromising on servicelevelsandquality. Key Work Groups at Prolific Research Research Model Outlook Towards Research
  6. 6. OurResearchOperationswork24HoursaDayover3ShiftsCoveringAsiaPacific,Europe,andAmericas. Preforming critical function in supervising the research process to ensure all workgroups are working togethereffectively. ProjectManagersareresponsibleforClientandSupplierLiaisons. Essential to our research model of selecting and managing the appropriate mix of resources from amongst our in‐house employees, in country vendor partners, and specialist translation, panel and sampleproviders. At Prolific Research, our team strives to relieve companies from the time‐consuming hassles involved in managing the multi‐step complexities involved in research operations. We assist our clients with all operationalaspectsofProjectfromscripting,hostingtocreatingCrossTabulationsandBanners.Ouronly objectiveistoprovidecosteffectivenesstoourclientswithoptimumqualityresults. ACT EVALUATE REVIEW PLAN IMPROVE Project Management Key Role of Project Management Team • TranslatetheFinalquestionnaire • ManagetheSurveyProgrammingandHostingoftheProject • Managerightresourceallocationfortheproject • ArrangeforsampledatabasefortheProject • ManagequotarequirementsoftheProject • Interact with clients on regular intervals and assist them with Interim data deliverables as per their requirements • ManagetheDataProcessing,TabulationsandBanners
  7. 7. Responsible for ensuring that all documents including RFQs, proposals, costing estimates, questionnaires, questionnaire review etc. are produced according to our internal standards and that usageofourprojectmanagementsystemisconsistentandeffective. Responsible for ensuring that every step in the research process is accompanied by appropriate documentationtoensureclarityandtransparencyacrossallworkgroupsandtimezoneshifts. Project Documentation • Toreviewallprojectrequirementsandunderstandingthemwell • Towriteresearchproposalsandsharingcostestimateswiththe clientaspertheirrequirements. • Toreproduceallthedocumentstostandardformatandsharingitwithinintradepartments. • To ensure all the updates on the project received for revisions on the questionnaire or others is sharedwithintheteamonrealtimebasis • Toidentifycorrectmethodologyandtimeframerequirementsonaproject Key Role of Project Documentation Team
  8. 8. We provide world‐class data collection services that delivers actionable insight and industry perspective onthecriticaldecisionsourclientsarerequiredtomake. • StrongProjectManagementteamtobackPrimaryResearchOperationsteam24*7 • ImperativefocusonQualityandTraining • StringentDataSecurityMeasures • Composition of team with average 2+ years in Market Research and hands on data collection methods • Gooddomainknowledgeandprobingskills • Abilitytoconductindepthqualitativeinterviews Data Collection ‐ Primary Research • 50+FulltimeInterviewers • Wehavecompletedmorethan46000BusinessInterviews • Experienceofmorethan27000ConsumerInterviews • CoveredallmajorcountriesandcontinentsGlobally • Ability to conduct research across different functions, job titles and industries in B2B space and differentmarketsegmentsofB2C. Our Strength Capabiliies • LargepoolofB2BandB2CDatabasewithover15millionexecutiveand50millionConsumers • Inhouse CATI Programmingteamforlivesupport • Realtimedataaccesscanbesharedwiththeclientifrequired • Reportinglinkscustomizedandprogrammedaspertherequirementsoftheclients.
  9. 9. The team is expertly skilled in finding the most relevant information from the infinite data available on publicandprivateportals. Our team is adept at gaining value from various sources of information and presenting the same as per theclientrequirements. Preparingcompanyprofiles/companytreesaspertherequirements ConstantlyupgradingandupdatingcontactlistofEnglishandnon‐Englishmarkets Enhancing the calling database / panelist for supporting our primary research team, this directly impacts thetimelinesandsuccessrateofeachresearchagenda. Data Collection ‐ Secondary Research • Tounderstandtherequirementsoftheresearchandexecutetheagendaaccordingly • Toshareregularupdatesandgetregularfeedbacktoensuretheapproachiscorrect • To work under strict and stringent timelines ensuring all the delivery are on time with the expected quality • Toconductregularrandomqualitychecksondatacollectedbyprimaryresearchteamandvalidateit withexternalsources. • To work in sync with the primary research team and providing them the necessary information from thedatabaseandthepanel Key Role of Secondary Research
  10. 10. Quality Management ‐ Work Flow VOICE RECORDS REPOSITARY IN HOUSE CATI CLIENT CATI DATA WAREHOUSE DATA ACCESS AVAILABLE VOICE QUALITY TEAM MAPPING VOICE RECORDS TO INTERVIEW DATA APPROVED INTERVIEWS VOICE RECORDS APPROVED INTERVIEWS DATA PENDING CASES REJECTED INTERVIEWS MAPPING VOICE RECORDS TO SCREENERS REJECTED INTERVIEWS RAISING FLAGS TO THE CLIENT APPROVED INTERVIEWS VOICE RECORDS DELIVERY REPORTING DATA CLEANSING DATA FORMATTING TABULATIONS DELIVERY VOICE QUALITY TEAM NO DATA TEAM OPS. TEAM SCRAPPED DATA YES
  11. 11. WEB SERVER DATABASE WAREHOUSE ONLINE SURVEYS SURVEY VALIDATION TEAM SURVEY DEMOGRAPHICS AVAILABLE NO YES SPEEDERS CHEATER QUESTIONS STRAIGHT LINERS STANDARD DEVIATION IP MAPPING SAMPLE CALL‐BACKS REJECTED DATA SCRAPPED DATA APPROVED DATA DELIVERY REJECTED DATA APPROVED DATA SCRAPPED DATA DELIVERY
  12. 12. Programming & Hosting Operates 24 hours a day over 3 shifts covering APAC, Europe and Americas. Responsible for centralized programming on global basis for all projects – we do not outsource any programmingrequirements. Our programming team is well equipped with various programming tools available our proficiency is to influence our know‐how to meet your programming needs, whether a budget friendly or a specific languagesolution. Our programmers are qualified in using Java Script, ASP and programming surveys in Flash and are proficientathandlingsurveydesigntoensuretherespondentisaffianced. We have the ability to program complex multi‐lingual studies and questionnaires. Some of our features includes: • Save‐and‐return functionality • Table of Contents organization of multiple survey sections or parts • Highly customized error messaging • Rolling back of incomplete surveys • Scripting conjoint and discrete choice modeling researches, online advertising testing and virtual shelftesting • Transfer of data into our Real Time Reporting Optimizer • Advanced quota settings
  13. 13. • In‐houseteamofexperiencedprogrammers • Experienceofprogrammingonlinesurveysonvarioustools • Experiencedinhandlingcomplexbranching,piping,randomizationetc. • Abilitytosupportaudio/videoandflashprogramming • Supportstranslationandprogrammingofalmostalllanguages • Abilitytomanagequotaswithanycomplexity • Secureanddynamichostinginfrastructure • Abilitytohostseveralthousandsurveyssimultaneously • Realtimedataaccesstoclients • Wehavealargepoolofpanelprovidersglobally • AccesstomillionsofB2C,B2Bandhealthcarepanels • Strongqualitymeasuresfortoensurequalifiedrespondentsandqualitydata Data Collection ‐ Online Research
  14. 14. • Weare ISO 9001:2008QualityManagementSystemsCertifiedCompany • Dedicatedqualityteamandqualitypersonnelforeachproject • Continuousmonitoringandfeedbackmechanism • LogicChecks • Piping,looping,contentcheck,randomization • Questionflowandstructure • Layoutreview • Backenddatacapturechecks Quality Management Key Role of Quality Management Team • Responsible for voice quality and monitoring of primary research interviewing standards and techniques. • Activelyinvolvedinrecruitmentofnewstaffmembersforourprimaryresearchworkgroup. • Interacts with clients to provide recordings and raise queries on how to handle particular issues in a questionnairefromatechniqueandquality • Responsible for receiving client feedback and implementing the same within the primary research workgroup.
  15. 15. • Wepursueanintegratedresearchapproachwhichensuresthatanalysisandreportingrequirements areveryimportantandisgivendueweightageatallstagesoftheresearchprocess. • We understand that critical phases of analysis occur during data collection and during the clarification and finalisation of the dataset. We run customised cases for data checking, integrity testing and quality control procedures as per the checklists which are internally designed. Validations,twowaytranslations,andopenendedcodingarestandardfeaturesofourservices • Our analysis and reporting techniques include the production of cross tabulations, selection and application of appropriate advanced quantitative and statistical tests, creation of a full range of charts,andreportwriting. • We have the data analysis and reporting expertise to understand and present what the research means‐toidentifycriticalinsightsandcommunicateresearchimplicationstoourclients. Data Analysis & Deliverables • Operates 24 hours a day over 3 shifts covering APAC, Europe and Americas. • Responsible for ensuring that project data deliverables conform to client standards • Develop data maps, or review client data maps • Run test data on finalized programming before field launch. • Run daily data integrity testing on all data from all markets for each project when in field. • Produce final files and any cross‐tabulations or banners required. Key Role of Data Analysis & Deliverables
  16. 16. • Dedicated IPPBX for calling • Dedicated DELL high end servers abiding to the regulations from DOT. • Dedicated Fully automatic recording server for Domestic and International Projects • Sonic wall (DELL) network security and content filter for data security and prevention from external internetthreats. • CISCO switches and CAT 6i networking to ensure seamless connectivity. • DELL PCs with Linux operating system with optimum station performance with no treats from Antivirusandcompletemeasurescanbedeployedfordatasecurity. • CISCO IP Phones with noise reduction and cancellation which provides best voice clarity. Key Highlights • State of the art technology, with top quality software systems, advanced programming technologies andservicedeliveryenvironments • Improviseddatabasemanagementapplicationsandsolutions • Advanced infrastructure to help clients with customized services and solutions catering to diverse businessandperformanceneeds • Data centre with latest technology, designed with carrier‐grade redundant connectivity, power backup,safety,security,andmonitoringsystems. • Licensed software suites, integrated application packages, programming environments, technology development platforms to offer software services, application development support and KPO servicestodiverseclients. Architecture ‐ Technical
  17. 17. Data Centre Study ‐ Case : I Researchobjectives/projectscope Study was focused on understanding the end users major challenges in their data centers and with data center transformation as well as what kind of changes they are undertaking and why, and also why they maynotbemakingdatacenterchanges. Samplesize N=600 interviews (100 interviews/country) Fieldwork Data collection was done across the following countries using CATI methodology. The entire scope of 600 interviews was completed and delivered as per client expectation in 7 business weeks.Thisincludedprogramming,fieldworkandfinaldeliverables. The data was delivered in the SPSS format along with Cross Tabulations and Banners Coverage of Research • UnitedStates • UnitedKingdom • Australia • India • China • France Target Audience The targeted respondents had to be knowledgeable about data center projects, project priorities, and basic strategies for their data centers, but also familiar with the company's overall data center demographics.AllrespondentstargetedwerefromCompanieswithanemployeesizeof1000+. • ManagerInformationTechnology • DirectorInformationTechnology • ChiefInformationOfficer
  18. 18. Researchobjectives/projectscope: To understand the demands of companies who are using ESP's (External Service Providers) to fulfil their demandsagainst IT infrastructure,procurement,storageetc. Samplesize: N=600interviews(100interviews/country) Fieldwork: Data collection was done across the following countries using CATI methodology. The entire scope of 600 interviews was completed and delivered as per client expectation in 8 business weeks. This included programming, fieldwork and final deliverables. The data was delivered in the SPSS format. • UnitedStates • UnitedKingdom • Australia • India • Germany • France Coverage of Research The targeted respondents had to be knowledgeable ESPs, and basic strategies for the same, but also familiarwiththecompany'soverall IT demographics. • ManagerInformationTechnology • DirectorInformationTechnology • ChiefInformationOfficer Target Audience IT Sourcing Study ‐ Case : II
  19. 19. Research objectives/ project scope: Study was focused to evaluate the satisfaction of the end‐users and principal drivers with car owners and to determine the support expected from the car dealers and distributors Sample size: N=5500 Interviews Fieldwork: Data collection was done across the following countries using CATI methodology. The assignment was completed and delivered as per client expectation in 12 business weeks. This included programming, fieldwork and final deliverables in SPSS with Cross Tabulations. Coverage of Research • NewZealand • Australia • Philippines • SouthAfrica • UnitedKingdom • Austria • Sweden • Germany • France • Netherland • Belgium Target Audience • Male/Female • CustomersoftheClient • 18yearsandabove Customer Satisfaction Study – Case : III
  20. 20. Prolific Research Pvt. Ltd. A1, 1stFloor, Safal Profitaire, Corporate Road, Prahladnagar, Ahmedabad‐380 051 Email: projects@prolificresearch.com prolific research

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